-
Latest post
The AI Shopper in 2026: Similarweb and Statista on How People Buy
New Similarweb and Statista data shows AI now appears in 11.4% of US online shopping journeys, and that shoppers use it alongside search, not in place of it. In this…
Pursuit of Joy, Fulfillment, and Purpose
Latest post
New Similarweb and Statista data shows AI now appears in 11.4% of US online shopping journeys, and that shoppers use it alongside search, not in place of it. In this…