Amazon, the global e-commerce behemoth, is reportedly taking a bold step away from Android with the development of its own operating system for Fire TVs and smart displays. According to sources and internal discussions, the project, internally dubbed ‘Vega’, is set to revolutionize the software backbone of Amazon’s suite of connected devices.
The initiative, which has been under the radar since as early as 2017, has gained traction recently with the involvement of notable industry professionals like former Mozilla engineer Zibi Braniecki. With Vega, Amazon aims to shed the technical limitations imposed by Android’s legacy code, which was originally designed for mobile phones, not the burgeoning smart home market.
Vega is poised to offer a Linux-based, web-forward operating system, pivoting towards React Native for app development. This shift promises a more unified and efficient development environment, enabling programmers to create versatile apps that are operable across a myriad of devices and operating systems.
This strategic move by Amazon seems twofold: gaining technological independence from Google’s Android, and establishing a more robust platform for reaching consumers through various devices, potentially increasing revenue through targeted ads and services.
As Vega’s development continues, with a possible rollout on select Fire TV devices by next year, Amazon sets the stage for a new era in smart device interaction, aligning itself for greater control over its technological destiny and consumer reach.
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