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  • Benedict Evans on the Economics of AI Usage, Why Foundation Models May Become Commodities, and What Comes Next for SaaS

    Benedict Evans returns to the a16z podcast to update the thesis behind his widely read “AI eats the world” presentation, and the picture he paints is less about hype and more about hard economics. In this conversation he works through what has actually played out in the last year, why agentic coding became the one use case with real product market fit, and why he keeps arguing that foundation models may end up as commodities while the value moves somewhere else entirely. You can watch the full conversation here.

    TLDW

    Benedict Evans argues that the AI moment looks a lot like the early internet, the early PC era, and the rollout of mobile data, which means it is exciting, genuinely transformative, and almost impossible to predict use case by use case. Agentic coding is the only field with clear product market fit right now, with revenue run rates exploding from roughly nine billion to forty seven billion, while consumers still use chatbots weekly rather than daily. His central claim is that foundation models show no obvious network effect or sustainable differentiation, the chatbot is a limited v1 interface, and the model labs cannot build every application, so the value will likely move up the stack the way it did with chips, ISPs, and mobile networks rather than staying with the model providers. He covers the brutal supply and demand disequilibrium driving today’s token pricing and ten thousand dollar surprise bills, the financial gravity problem of hyperscalers spending over half their revenue on capex, the Jevons paradox and consumer surplus that may compete away productivity gains, the way the important questions move out of San Francisco and into industries like law, consulting, finance, and advertising, and the distinction between automating tasks and changing jobs. His closing image is an IBM ad from the 1950s promising “150 extra engineers,” a reminder that every platform shift feels unprecedented and that in twenty years we will simply say of course computers do that.

    Thoughts

    The most useful thing Evans does here is refuse to collapse uncertainty into a clean prediction, and then explain exactly why that refusal is the correct posture rather than a cop out. He distinguishes between the parts where he will commit to a view, that foundation models are probably not a product and the chatbot is probably not the right interface, and the parts where there are simply too many open paths to call. That discipline is rare in AI commentary, where the incentive is to sound certain. The commodity argument is not “models are worthless.” It is a chain of reasoning: there is no visible network effect, no durable differentiation beyond willingness to spend, no lock in comparable to Windows or iOS, and a likely structure of three to six well funded competitors plus open source and edge models all selling the same thing. Ask where price discipline comes from in that picture and the honest answer is that it probably does not, which is how you get a commodity even when demand is effectively infinite.

    The mobile data analogy is the load bearing comparison and it deserves to be taken seriously. Mobile data traffic rose something like fifteen hundred to two thousand times over fifteen years, the networks built an extraordinary piece of global infrastructure, everyone came to depend on it, and yet the operators captured almost none of the value because all the interesting stuff got built on top by someone else. Telco stocks were flat for two decades. If that is the template, then the trillion dollars of capex flowing into AI infrastructure can be both a worthwhile investment and a terrible place to expect outsized equity returns, because building the road is not the same as owning the traffic. The counterpoint Evans keeps fairly on the table is the operating system path, where Windows and iOS did capture value, but he notes they had levers and network effects that LLMs do not appear to have.

    His framing of where the questions live is the part most people in tech underweight. Once a technology works, the interesting questions stop being technology questions. Netflix is not a tech company in the sense that matters, because its real decisions are Los Angeles decisions about shows, talent, and sports, not San Francisco decisions about infrastructure. By the same logic, what AI means for a law firm is mostly a question for people who understand what associates actually do and what clients are actually paying for, not for model researchers. This is why the “the model will just do the whole thing” story keeps running aground. Most valuable software does not solve a problem the customer already knew they had. It often takes years to convince an industry that a problem even exists, and an LLM prompt does not surface latent problems that no one has articulated.

    The economic plumbing he describes is where the near term risk actually sits. We are in extreme disequilibrium, where twenty dollars a month can buy ten thousand dollars of tokens on one side and a weekend of experimentation can produce a ten thousand dollar bill on the other, exactly the pattern mobile data went through around 2009 and 2010. That gets resolved with the boring machinery of caps, throttling, and pricing tiers, not with magic. Layered on top is the financial gravity problem: Microsoft, Meta, and Google heading toward spending more than half of revenue on capex, with roughly seven hundred billion dollars of guidance across the big players, against a hard ceiling because there is not ten trillion dollars a year available to spend. And even when the productivity gains are real, the Jevons paradox and consumer surplus suggest much of the benefit gets competed away. If a discounted cash flow model used to take a week and now takes ten seconds, you do fifty of them and charge the client the same, which is great for clients and unremarkable for margins.

    The honest takeaway for builders is that the answer to “what does this do to software” is more software, probably one or two orders of magnitude more, just as SaaS itself produced an explosion rather than a consolidation. The SaaS apocalypse is real in the sense that some meaningful percentage of existing companies get wiped out, and unknowable in the sense that no one can yet say which ones, which is why thoughtful investors are reluctant to be long software in the dark. For anyone pursuing a more deliberate, purposeful relationship with technology, the closing note is the one to keep: every one of these shifts felt singular and world ending and world making at the time, it reshaped work and put people out of jobs and created things we love, and then it quietly became invisible. The goal is to stay clear eyed about which of those buckets a given change lands in rather than getting swept up in the noise of what someone said at a party yesterday.

    Key Takeaways

    • Agentic coding shifted from “kind of useful” to “really changing everything” at the start of the year, and it is the single field with unambiguous product market fit, where customers are pulling it out of your hands.
    • Coding working first was foreseeable in hindsight: software developers were the ones messing with the tools, and the first thing people do with a new kind of computer is build more computing, just as the first thing people did with PCs was make computers.
    • Anthropic, with less capital raised, chose to focus on coding and got it working, while OpenAI cycled through a more everything all at once strategy before narrowing in.
    • The intense focus on coding comes bundled with a supply crunch, a capacity crunch, and a price and capex imbalance that defines the current moment.
    • Most of the fundamental questions from two or three years ago still have no answers: whether there will be a winner in models, whether models capture value up the stack, how much they can do, and whether consumers will use this daily rather than weekly.
    • There is a wide gap between Valley insiders running clusters of Mac Studios all day and the roughly forty percent of people who say AI is “kind of useful, I used it last week for something.”
    • Outside tech, companies are adopting AI as one at a time point solutions for specific back office processes, like a commodities company using LLMs for better cash flow forecasting, not as a general purpose assistant.
    • Adoption always compounds on prior platforms: you could not have nine hundred million weekly active users in the Netscape era because there were not nine hundred million PCs on the planet.
    • Early in any platform shift almost nothing works smoothly, from sound cards and floppy disks with TCP/IP to computers that froze and lost your work, and AI is at that stage now.
    • Today’s token pricing crunch mirrors the mobile data shock of 2009 to 2010, where flat rate plans collided with surging usage and networks had to realign price with marginal cost through caps, fair use, and throttling.
    • Mobile data traffic rose roughly fifteen hundred to two thousand times in fifteen years, mobile networks earn around a trillion dollars and spend about two hundred billion a year on capex, yet their stocks have been flat for twenty years because all the value moved up the stack.
    • The central LLM question is whether the model can do the whole thing or whether you need hundreds of applications built on top, the same way you needed apps on Windows and iOS.
    • Evans sees no network effect and no sustainable differentiation between models beyond willingness to spend money, which points toward commodity infrastructure sold near marginal cost.
    • Chip companies, ISPs, and mobile operators did not capture the value; Windows and iOS did, but only because they had levers to move up the stack and real network effects, which models lack.
    • A useful comparison is semiconductors, where each generation gets more expensive and the field narrows to fewer players, suggesting three to six frontier model makers spending somewhere between two hundred billion and two trillion dollars a year.
    • Enterprises do not standardize on a model the way they once thought about AWS; the cloud and the model get abstracted away, so customers do not even know which one their SaaS product runs on.
    • Demand for tokens being effectively infinite does not prevent a price equilibrium, exactly as infinite demand for mobile bits still produced murderous price wars between commodity carriers.
    • History teaches that something will happen but rarely what; the smartest people in tech wrongly predicted Android would crush the iPhone on open versus closed grounds.
    • One characteristic of tech is that the moment you understand how something works is the moment to move on, which is why Evans stopped updating his Apple spreadsheet years ago.
    • The people who are good at using a tool are usually not the people who are good at designing what the tool should be, which is why model labs cannot build every skill or vertical application.
    • Claude skills and similar templates resemble file new in Excel: useful starting points that users eventually outgrow, raising the question of who builds the real software.
    • The questions increasingly move out of technology and into specific industries; what AI means for law, consulting, advertising, or accounting is partly an AI question and partly a deep domain question.
    • Netflix is not a tech company in the way that matters, because its real questions are media industry questions about shows, talent, and sports, not infrastructure; the same logic now applies across industries facing AI.
    • AI differs from prior platform shifts because the physical limits are unknown; in 1995 you knew PCs cost three thousand dollars and broadband could not reach everyone overnight, but no one knows how cheap, fast, or capable models will get.
    • Evans offers four buttons to press on any use case: is it just price elasticity and the Jevons paradox, does it remove a cost barrier to entry, does it unlock a new business model, or does it make something previously impossible now possible like trains over horses or Spotify over CDs.
    • Advertising and e-commerce are a standout opportunity because today’s systems know a SKU and a metadata field but not what a product actually is or why people buy it, and LLMs could change that level of understanding.
    • The valuable shift is not doing the old thing more, like more spreadsheets or better email, but doing genuinely new things, such as asking an LLM how to change prices to improve churn using all your call recordings, CRM flows, and product telemetry.
    • Enterprise software today splits into three buckets: big horizontal systems like SAP and Workday, three to four hundred vertical SaaS apps plus a thousand internal apps, and a fuzzy improvised middle of Excel, email, and shared files, with AI arriving as a new option across all three.
    • A core design tension is where to put the probabilistic software that can make mistakes versus the deterministic database that cannot, and whether the LLM sits at the top or the bottom of the stack; the answer is probably both depending on the task.
    • The net effect on software is way more software, since SaaS itself produced one to two orders of magnitude more software and all software companies exist to solve problems created by other software companies.
    • The SaaS apocalypse is real but unknowable: some percentage of SaaS companies get wiped out, but no one knows which, so you should not derate the whole sector fifty percent and many investors are wary of being long software for now.
    • Much of what an organization does is implicit, undocumented, and not in the training data, which is exactly the value McKinsey, Bain, and BCG provide by getting license to map how a company really works.
    • The real decisions are usually exception handling: the question is always what you cannot automate and what still requires human judgment about cases that were never written down.
    • Distinguish tasks from jobs: accountants spend almost none of their time the way they did fifty years ago, yet to the client the job looks the same.
    • LLMs excel where you want the average, the answer anyone would give, and struggle where you specifically do not want the average and cannot fully explain why you did it differently.
    • There is a financial gravity ceiling: Microsoft, Meta, and Google are on track to spend over fifty percent of revenue on capex versus fifteen to twenty percent for capital intensive telecoms, with seven hundred billion in guidance this year and no path to ten trillion.
    • Hyperscalers face an existential FOMO trap: returns look positive now, but they cannot let rivals build the future of compute without participating, even as the CFO asks how much participation is enough.
    • Token maxing will face a reckoning as the disequilibrium resolves, but measuring ROI is hard because most reported benefits so far, like better analytics, support, and productivity, are tough to put a financial value on.
    • Consumer surplus means many gains get competed away: if analysis that took a week now takes a day, you do five times more analysis and charge the same, the way investment banks did with spreadsheets.
    • Evans closes with a 1950s IBM ad promising “150 extra engineers,” a reminder that every fundamental technology change feels unprecedented, and that in twenty years AI will simply be invisible magic we take for granted.

    Detailed Summary

    What changed in the last year

    Evans frames the past year as a narrowing of focus. A year and a half after the first version of his presentation, the field has developed a much clearer sense of diverging product strategies and competitive tension that goes beyond simply building a bigger model with more compute. The dominant shift is that agentic coding started genuinely working, and the entire industry narrowed in on it because it has absolute product market fit, the kind where customers pull the product out of your hands. That success arrives alongside the supply crunch, capacity constraints, and price imbalance that now define the moment. At the same time, the charts keep climbing, models keep getting bigger, capex keeps growing, and usage keeps growing, while the deep questions from a few years ago remain unanswered.

    Why coding worked first

    That coding led was predictable at a naive level: the people experimenting with the tools were software developers, and they naturally tried to make software development work. Evans compares the moment to the internet around 1997 and 1998, and also to PCs in the late seventies and early eighties, when the technology was exciting but it was not clear what it was for and it did not quite work yet. The first thing people did with PCs was make computers, and since LLMs are in a sense computers, the first thing people are doing with them is making more compute. What was harder to foresee was the precise timing of the shift, the moment when agentic coding flipped from useful to transformative at the start of this year.

    Jobs, juniors, and what we have not learned

    On the question of what this means for engineers and team structure, Evans is blunt that we have learned almost nothing yet, because this did not even work six months ago and everyone is scrambling to interpret it. The pricing crunch alone means it will take a couple of years to settle. The newly concrete questions include whether you still hire junior people and what they would do, and why you were hiring juniors in the first place, whether to do the work itself or to develop people. Because software development now genuinely automates a class of work that used to be done by people, those questions have moved from theoretical to real, but no one can responsibly claim to know what a software team or a software career looks like in three years.

    OpenAI, Anthropic, and the strategy split

    Evans dryly notes the drama around the model labs, including the disruption of a senior leadership medical leave at OpenAI. In the latter part of last year, OpenAI’s question was essentially what to build on top of the models, an everything all at once approach that looked almost like asking the model for fifteen ideas and then doing all of them. Anthropic, with less capital raised, instead committed to coding and got it working, whether by deliberate strategy or by stumbling into it. The result is that software development plus a few other fields are where things genuinely work, surrounded by a large population of people excited around the edges and corporations quietly automating specific back office processes. He cites a commodities company that wants LLMs for better cash flow forecasting across many small producers, a very different thing from asking a chatbot to summarize your meetings.

    The mobile data analogy and value capture

    The richest section is the comparison to mobile. Adoption always compounds on prior platforms, so AI inherits a far larger installed base than the internet or mobile did at their starts. Early on, nothing works smoothly, and Evans recalls the era of buying a three hundred dollar sound card or wrestling a floppy disk of TCP/IP into a machine. The pricing dynamics directly echo mobile data around 2009 and 2010, when flat rate plans met exploding usage and ten thousand dollar bills, forcing networks to realign price with marginal cost. Crucially, mobile data traffic then rose fifteen hundred to two thousand times, the networks built extraordinary global infrastructure with around a trillion dollars of revenue and two hundred billion in annual capex, and yet their stocks stayed flat for twenty years because all the cool stuff and all the value got built and captured by someone else higher up the stack. Chip companies, ISPs, and mobile operators did not capture value; Windows and iOS did, but they had levers and network effects that models do not appear to share.

    The case that models become commodities

    Evans lays out the building blocks of his commodity thesis. First, there is no clear way to build a model that is sustainably and fundamentally better than everyone else’s, with no visible network effect and no strategic lever comparable to what Instagram, YouTube, or Google search enjoy. Differences in emphasis and taste exist, but not durable competitive moats beyond spending. Second, the chatbot is a weird, limited v1 interface that works well for some tasks and people but requires tooling, the right data, configuration, control, and thoughtful design for most real jobs, and the people good at a job are rarely the people good at designing the tool for it. Third, the labs cannot build every application any more than Microsoft or Apple could build every Windows or iPhone app. Enterprises do not standardize on a model the way they never standardized on a visible cloud provider, because it gets abstracted away. Taken together, that points to low level infrastructure sold by perhaps half a dozen competitors plus open source and edge, with no obvious source of price discipline, which is the definition of a commodity even when demand is infinite.

    The questions move out of technology

    One of the next big questions is when models become good enough that you no longer need the largest, fastest, most expensive model, and can use an older model, an open source model, or one running on device where compute is effectively free to the developer. But the deeper shift is that the important questions move out of technology and into industries. Drawing on his own essays “content isn’t king” and “Netflix isn’t a tech company,” Evans argues that Netflix’s real decisions are Los Angeles media questions, not San Francisco infrastructure questions, and San Francisco does not even know what the right questions are. By the same logic, what AI means for a law firm is mostly a question for people who understand law firms, what generative video means for Hollywood is a question Ben Affleck can answer better than he can, and the questions become half AI and half something else.

    Four buttons and the new things AI unlocks

    To reason about impact, Evans offers four buttons. Is a use case just price elasticity, the Jevons paradox of doing the same thing for less or more for the same money. Does it remove a cost that was a barrier to entry, like a newspaper’s printing press. Does it unlock something in your business model. Or does it make something previously impossible now possible, the way steam engines made trains possible regardless of how many horses you bought, or Spotify turned fifteen dollars a month into all the music there is. He stresses that the same broad change can mean wildly different things by industry, just as the internet devastated newspapers but barely touched movie studios. His favorite tractable example is advertising and e-commerce, a trillion dollar advertising market against twenty five trillion in retail, where today’s systems know a SKU and a metadata field and that people who bought one thing bought another, but do not know what a product is or why people buy it. An LLM could in principle understand the product, recommend ten coats at different prices with pros and cons, or look at your Instagram and suggest a winter coat that changes your look but not too much, which would have been science fiction three years ago.

    More software, the SaaS apocalypse, and tasks versus jobs

    For software specifically, Evans expects more competition, cheaper and quicker building, and new categories that were impossible before, all under an uncertain new margin structure where outcome based pricing is hard because most software work cannot be tied cleanly to profit and loss. He frames enterprise software as three buckets, big horizontal systems, hundreds of vertical and internal apps, and a fuzzy improvised middle of Excel and email, with AI arriving as another option across all of them. The deeper design tension is where to place probabilistic software that can make mistakes versus deterministic systems that cannot, and whether the LLM sits at the top or bottom of the stack, with the answer being both depending on the task. The net result is way more software, since SaaS itself produced orders of magnitude more software and software exists to solve problems created by other software. That fuels the SaaS apocalypse anxiety: some companies clearly get wiped out, but since no one knows which, you should not derate the whole sector, even as many investors stay cautious about being long software.

    Implicit knowledge, exception handling, and where the average fails

    Much of what organizations do is implicit, undocumented, and absent from any training data, which is precisely the value of strategy consultancies that get license to map how a company really works versus how it is supposed to work. The real decisions tend to be exception handling, the cases that require human judgment because they were never written down or do not look like before. Evans separates tasks from jobs, noting accountants do almost nothing the way they did fifty years ago while the client still buys the same thing. And he offers a sharp test: LLMs are excellent where you want the average, the answer anyone would give, and weak where you specifically do not want the average and cannot fully articulate why you did it differently.

    Capex, financial gravity, and the ROI question

    On spending, Evans describes a financial gravity problem. Microsoft, Meta, and Google are on line to spend over half their revenue on capex this year, against fifteen to twenty percent for capital intensive telecoms, with roughly seven hundred billion in guidance across the big players, a sum comparable to all of telecom or oil and gas. They cannot sustainably leap to one and a half trillion next year because the money is not there, so the curve must eventually taper. The hyperscalers are caught in an existential FOMO trap: returns look positive now, but they cannot sit out what might be the future of compute without risking becoming the next stranded incumbent, even as the CFO asks how much is enough. On token maxing, he expects a reckoning as the disequilibrium resolves, but measuring ROI is genuinely hard because most reported benefits so far are soft and hard to value, and consumer surplus means much of the gain gets competed away, the way faster spreadsheets simply meant more analysis at the same price.

    Closing image

    Evans ends with an IBM advertisement from the early 1950s showing a sea of engineers holding slide rules, with the tagline that an IBM electronic calculator gives you 150 extra engineers, exactly the pitch behind countless modern startup decks. We move through these fundamental technology waves every ten or fifteen or twenty years, each one feeling completely unlike anything before, and AI is amazing and transformative in the same way mobile, the internet, and PCs were. The base case is that it will produce wonderful things, ruin some livelihoods, put people out of work, and eventually become invisible. His one line description of where it all ends up is that it will be magic, and in twenty years we will simply say of course computers do that, the way an hour of crash free streaming HD video over Wi-Fi already feels unremarkable.

    Notable Quotes

    “Agentic coding went from being kind of useful to really changing everything.”

    Benedict Evans, on the pivotal shift at the start of the year

    “We are in this extreme scarcity. We can’t spend $10 trillion a year on AI infrastructure cuz there isn’t $10 trillion a year there to spend on it.”

    Benedict Evans, on the hard ceiling of AI capex

    “I don’t think foundation models are a product. I don’t think a chatbot is a product. I think the value will be further up.”

    Benedict Evans, stating the core of his thesis

    “They built this amazing piece of global incredibly sophisticated very expensive global infrastructure with enormous growth in use, and they didn’t make any money from it because all the value moved up stack.”

    Benedict Evans, on the mobile network analogy

    “The moment that you understand something and you know how it works and what’s going to happen is the moment you should move on to something else.”

    Benedict Evans, on how to pay attention in tech

    “These are all Los Angeles questions. These are not San Francisco questions. No one in San Francisco even knows what the right questions are.”

    Benedict Evans, on why Netflix is not a tech company

    “The important stuff is not doing the old thing but more. It’s doing something new that you couldn’t have done with the old thing.”

    Benedict Evans, on where the real value of a new technology shows up

    “All software companies exist to solve problems created by other software companies.”

    Benedict Evans, on why AI produces more software, not less

    “It’s going to be magic, and in 20 years time we’ll just say, well, of course that’s how it is. Computers have always done that.”

    Benedict Evans, on how the whole shift ends up

    This is a dense, clear eyed conversation that rewards a full listen, especially if you are trying to think past the hype cycle about where AI value actually lands. Watch the full conversation here, and check out the “AI eats the world” presentation referenced throughout.

    Related Reading

    • Benedict Evans’ website home of the “AI eats the world” presentation and his newsletter referenced throughout the conversation.
    • Andreessen Horowitz (a16z) the venture firm whose podcast hosted this discussion and where Evans was formerly a partner.
    • Jevons paradox (Wikipedia) background on the price elasticity idea Evans uses to explain how cheaper AI may lead to more usage rather than savings.
    • Stratechery by Ben Thompson the analysis Evans cites on software as a designed workflow versus a process that grows out of how a business runs.
    • The Pursuit of Purpose a PJFP look at finding direction and meaning in work as automation reshapes careers and industries.

  • Benedict Evans on Why AI Is Stuck in 1997: The Task vs the Job, Commodity Models, and Why the Jobs Apocalypse Is Overhyped

    Benedict Evans, the former Andreessen Horowitz partner and independent analyst behind the annual “AI Eating the World” presentation, sat down with Lenny’s Podcast for what the host calls the most rational take on AI you will hear this year. Instead of either doom or hype, Evans argues that AI is as big a deal as the internet or mobile, and only as big a deal as the internet or mobile, which means we are living through something closer to 1997 than to the singularity. The conversation moves through the jobs question, the difference between a task and a job, whether the model labs have any pricing power, the anti-AI backlash, and what people should actually do. You can watch the full conversation on YouTube here.

    TLDW

    Evans frames AI as a platform shift on the scale of the internet or mobile, with the crucial twist that almost nothing has been built yet, so we are in the 1997 moment where confident predictions about winners are usually wrong. He introduces his central tool, the distinction between the task and the job, to explain why “X percent of this profession is exposed to AI” studies are misleading, why the AI labs are paradoxically hiring forward deployed engineers and buying consultancies, and why accountants kept multiplying through every wave of automation (the lump of labour fallacy and Jevons paradox at work). On value capture he makes a deterministic bet that foundation models have no network effects, behave like a commodity, and will look more like cloud than like Windows, with the value moving up the stack to applications, much as it did in telecom, where a trillion-dollar industry grew data traffic thousands of times over while its stocks went nowhere. He covers distribution as the real moat, Apple Intelligence as the most compelling unshipped vision, the fuzzy anti-AI backlash (including the largely fake water panic and the very real harms of deepfakes), raising kids under radical uncertainty, and closes with the disarming admission that his own synthesis-heavy job is exactly the kind AI is currently worst at. His advice: presume radical uncertainty, dive in rather than sneer, and assume it will probably be okay.

    Thoughts

    The most useful thing in this conversation is a single question Evans keeps returning to: what is the task, and what is the job? A spreadsheet automated the arithmetic an accountant does, and the number of accountants went up for the next forty years. Claude Code can write the code, but deciding what to build, for whom, and why is the part nobody has automated. The reason the “this profession is X percent exposed to AI” studies feel hollow is that they assume a job is a neat stack of separable tasks. Evans argues, by analogy to the old expert-systems failure, that you simply cannot decompose a senior lawyer’s work that way. The 75-slide deck is the task. Walking your company, reading its politics, talking to your customers, and telling you the uncomfortable truth is the job, and that is what you actually paid McKinsey for.

    The boldest and most falsifiable claim is that the foundation-model companies look more like cloud than like Windows. No network effects means no winner-take-all, which means durable competition, which means commodity pricing and compressed margins, with the real value accruing up the stack in applications that nobody at the labs is going to build. His telecom analogy is the one to sit with. A trillion-dollar industry grew mobile data traffic by 1,500 to 2,000 times in fifteen years, and the stocks went nowhere for a quarter century, because it was a low-margin utility while all the interesting value moved to Apple and the people building apps on top. If he is right, the current token-burn economics, the person reportedly spending 1.5 million dollars a month on tokens, are the 2010 equivalent of a 50,000 dollar roaming bill, not the steady state. Evans flags openly that he could be completely wrong, which is the intellectually honest part and the part most forecasters skip.

    “It depends” and “it will probably be okay” sound like evasions, and Evans leans into that. But the 1997 framing is doing real work. The point is not that AI is small, it is that the things that will end up mattering have not been built, and that anyone confidently naming the winners today is repeating the 1997 mistake of betting on Excite over a search company with a weird logo. The discipline he is selling is to presume radical uncertainty and act anyway, because the alternative, declaring the whole thing slop and shouting about it online, buys a great feeling of moral superiority and nothing else. His repeated insistence that you can see the job that goes away but never the new job, because it does not exist yet, is the load-bearing idea under his optimism.

    The most disarming moment is the closing AI-corner answer, where the person whose entire brand is explaining AI admits he struggles to use it. His work is synthesis and precise information retrieval, and precise retrieval happens to be exactly what today’s models are worst at. He is, in his own words, the lawyer looking at VisiCalc: it is obviously transformative, and he just does not happen to make spreadsheets all day. That admission is worth more than any benchmark, because it locates the real variable. How much AI changes your life depends less on how good the model gets and more on whether your daily work sits on the part of the jagged frontier where it already works. That is a far more practical lens than arguing about whether AGI arrives in three years or thirty.

    Key Takeaways

    • Evans’s headline opinion is that AI is as big a deal as the internet or mobile, and only as big a deal as the internet or mobile. Both halves of that sentence matter.
    • If you make the internet comparison honestly, we are roughly in 1997: very exciting, most of it does not work yet, most of what people will build has not been built, and it is unclear how any of it will end up working.
    • Adoption is spread across a very wide distribution. Even among teenagers, only something like 15 to 20 percent are daily active users and another 20 percent weekly, with the majority saying they do not use it at all.
    • That spread maps onto the “jagged frontier” question of where AI works, where it does not, whether you can predict where it will work in advance, and whether you can even tell after the fact.
    • Software developers are the accountants seeing VisiCalc: for them everything has already changed. Most other professions are watching, intrigued but unsure what to do with it.
    • The AI labs are investing heavily in forward deployed engineers, consultancies, and professional services. Evans jokes that a forward deployed engineer is an Accenture outsourced developer who lives in San Francisco.
    • Companies do not have spare people sitting around to reimagine every internal workflow, so reinventing a business around AI is itself a project that needs consultants, which is why the most cutting-edge labs are funding exactly the firms everyone assumed AI would kill.
    • The central framework: separate the task from the job. Sometimes the task is the job (the elevator operator pressing a lever), and automating the task ends the job. Far more often, the task is only part of the job.
    • Amazon gets you the SKU once you know which SKU you want. Knowing which one to buy is a different job. Claude Code writes the code, but knowing what code and what features to build is the job.
    • A McKinsey or Bain engagement is not really about the deck. The deck is the task. The job is walking your enterprise, understanding the politics, talking to your customers, and telling you the truth.
    • The Jevons paradox is just price elasticity applied to labour. Make something cheaper to produce and you usually do far more of it, not the same amount with fewer people.
    • Excel did not give investment bankers shorter hours. iPhone SDKs did not shrink the number of engineers even though Apple writes 90 percent of the code for you. The number of accountants rose through every wave of automation.
    • The lump of labour fallacy: since 1800, each technology automates jobs and unlocks new ones. You can always see the job that disappears and never the new job, because it does not exist yet.
    • Evans is wary of argument from authority on jobs. He wants Dario Amodei’s view on where models go in the next 6 to 12 months, not necessarily his theory of labour markets and comparative advantage.
    • The doomer scenario of every company buying ChatGPT and firing everyone in two weeks misunderstands how enterprises work. Enterprise sales cycles run 18 months or more. Nobody is ripping out SAP overnight. The full transformation takes 3 to 10 years, sector by sector.
    • AGI and superintelligence are being quietly redefined to mean whatever works now. Larry Tesler’s theorem: AI is whatever machines cannot do yet, because once they can, people call it just software.
    • We have no theory of human intelligence, no theory of why these models work, and no theory of how much better they will get, so everyone is vibes-forecasting. Even if progress stopped tomorrow, what exists is already transformative and will roll out for a decade.
    • On value capture, Evans argues models show no network effects, so no single one runs away with the market. Persistent competition plus little real product differentiation means little pricing power.
    • Sam Altman’s pitch of selling intelligence on a meter like electricity ignores the brutal margin structure of utilities. Your TV maker does not pay the power company a cut of your bill.
    • The telecom analogy: a roughly trillion-dollar mobile industry spends 15 to 20 percent of revenue on capex, grew data consumption 1,500 to 2,000 times since 2010, and its stocks went nowhere for 25 years because it is a low-margin commodity utility.
    • The elemental question: does the model do the whole thing, or does it need thousands of different apps built by different people? If it needs apps, the labs cannot build them all, just as Microsoft did not, so it looks more like AWS than like Windows.
    • If the product is a commodity, distribution becomes the moat. Google pushes Gemini through its surfaces, Meta sprayed AI across its apps and quietly ranked between ChatGPT and Gemini in usage, and incumbents with distribution have a structural edge.
    • Browsers are the warning: Microsoft used distribution to win the browser war, then it turned out winning browsers did not matter because the value was further up the stack.
    • Apple Intelligence, as shown at WWDC 2024, was the most compelling vision of a personal AI assistant Evans has seen. Apple could not ship it, but neither could anyone else, because tool-using on-device agents with no hallucinations across thousands of apps is genuinely hard.
    • The model is “the dumb thing underneath” that powers a feature. The same commodity model can sit beneath both Gemini on Android and Apple Intelligence on iOS while the products and distribution differ entirely.
    • The anti-AI backlash is a big fuzzy mess. Some is real (local electricity bills, deepfakes, real job anxiety), some is sort of true, and some is simply false.
    • The data-center water panic is largely fake. A Livermore lab study put US data-center water consumption at about 0.017 percent of US water use. Local well conflicts are planning problems, not data-center problems.
    • We have shockingly little hard data. The model labs do not publish meaningful usage numbers. There is no public daily active user figure for ChatGPT, so economists are reverse-engineering effects from government surveys.
    • Real new harms do appear with each wave. A teenager could not use Photoshop to make explicit fakes of every classmate and send them to the whole school in an afternoon. Now they can, and turn them into video.
    • The UK Post Office Horizon scandal (buggy Fujitsu software wrongly showing cash shortfalls, leading to prosecutions, bankruptcies, and suicides) is a reminder that every technology brings new ways to ruin lives, by malice or by accident.
    • You cannot reliably predict what gets exposed. In 1997 people thought taxis were safe from the internet and newspapers would be fine. The opposite happened. Today, “AI-proof” jobs like personal trainer may not be as safe as they look.
    • Uber and Airbnb show that similar-sounding companies can have very different market impact. Uber demolished and then grew the taxi market, while Airbnb’s effect on hotels was fairly marginal because business travel still wants a hotel.
    • Every new technology first lets you do the old thing but more, then unlocks things that were not possible before. Recorded music revenue is U-shaped: first “what if I do not pay 15 dollars for a CD,” then “what if 15 dollars a month gives me all the music there is.” Spotify is not an online music store, it is something else.
    • Coding was supposed to be one of the last things automated, and instead it is the most transformed role of all, which is itself a lesson in how badly we predict exposure.
    • Practical advice: do not stick your head in the sand. Dive in, submerge yourself, and come out understanding what you can do with it. Going into a shrinking job market announcing you will never use AI is not the right posture.
    • Evans’s honest coda: he struggles to find AI use cases because his job is synthesis and precise retrieval, the things models are worst at. He uses it for proofreading, images, redecorating his apartment, and dictation. He is the lawyer looking at VisiCalc.

    Detailed Summary

    AI is as big as the internet, and we are living in 1997

    Evans opens with the opinion he calls his most controversial: AI is as big a deal as the internet or mobile, and only as big a deal as the internet or mobile. To some in tech that sounds dismissive, as if he is underrating a once-in-history event. His reply is that smartphones and the internet were themselves enormous, and we are talking over the internet right now. The deeper point is the comparison’s timing. If this is like the internet, then it is like the internet in 1997: thrilling, but most of it does not work yet, most of what will be built has not been built, and nobody knows how the pieces will fit. His latest 80-slide presentation, he jokes, is essentially 80 ways of saying “we do not know,” which is partly facetious and partly the entire point.

    The jagged frontier and the wide spread of adoption

    Adoption is not uniform, it is a wide distribution. Some people in tech have bought clusters of Mac minis and stopped using Google, while most people outside tech who use AI at all touch it once every week or two. Even among 13 to 18 year olds, daily active use sits around 15 to 20 percent, weekly use adds another 20 percent, and roughly 60 percent say they do not use it. That spread maps onto what Evans calls the jagged frontier: whether a given task works, whether you can predict in advance that it will work, whether it is intuitive, and whether you can even tell after the fact. Software developers are the accountants who just saw VisiCalc, living in a clear before-and-after. Everyone else is somewhere on the curve, picking it up to varying degrees and a little puzzled about what it is for.

    Why the AI labs are buying consultancies

    One of the most counterintuitive trends is that the leading labs are pouring money into forward deployed engineers and professional services, the very category many assumed AI would erase. Evans’s explanation is grounded in how companies actually operate. Firms do not keep spare people sitting around to redesign stores, hunt down churn, or rebuild a tech stack, which is exactly why they hire Bain, BCG, McKinsey, Accenture, or Infosys when a big project appears. Reimagining every internal workflow around AI, then actually plugging vertical and horizontal systems together and retraining people, is itself a multi-month project requiring people you do not have. So the work gets outsourced, and the most advanced labs are funding the firms that do it. His joke lands the point: a forward deployed engineer is a statistician, or an Accenture developer, who happens to work in San Francisco.

    The task versus the job

    This is the spine of the conversation. Ask what the hard part of a job really is. Sometimes the task is the job: the elevator attendant’s whole job was driving the car, the task got automated, the job ended. Much more often the visible task is only a slice. Amazon gets you the SKU once you know which SKU you want, but knowing what to buy is a separate job. Claude Code writes the code, but deciding what to build, for whom, and how to take it to market is the job. A consulting deck is the task, while the reason you pay Bain is for them to walk your company, understand its politics, talk to your customers, and tell you the truth. Evans notes you can already generate a bad McKinsey deck with AI, and the LinkedIn grifters who do are missing that the deck was never the thing you were buying.

    Jevons paradox and the lump of labour fallacy

    The Jevons paradox is just price elasticity applied to labour: make something cheaper to do and you usually do much more of it. Excel did not hand junior bankers their Friday afternoons off, it expanded the work. iPhone developers write a fraction of the raw code because Apple wrote the drivers and file system, and there are not a tenth as many engineers, there are far more. The count of accountants climbed through adding machines, punch cards, mainframes, databases, ERP, spreadsheets, and cloud. The lump of labour fallacy is the broader version: since 1800 every technology has removed jobs and unlocked new ones, the removed jobs usually look bad in hindsight, the new ones tend to be better, and GDP keeps rising. You can always see the job that disappears and never the one that does not exist yet.

    The jobs question, Dario, and the enterprise sales cycle

    On the coming jobs apocalypse, Evans is cautious about argument from authority. Running an AI lab makes Dario Amodei worth listening to on where models go in the next 6 to 12 months, not necessarily on labour economics and comparative advantage. The doomer image of companies buying ChatGPT and firing everyone within weeks misreads reality: enterprise sales cycles run 18 months or longer, nobody is tearing out SAP overnight, and the full transformation will take 3 to 10 years, sector by sector, as people slowly work out what to do. He points to the lag in software itself. Many SaaS companies founded the day before ChatGPT launched could have been built a decade earlier, and were not, because the delay was someone realizing a problem existed and that this was the way to solve it.

    Redefining AGI and superintelligence

    Evans is skeptical of the moving terminology. He cites Larry Tesler’s line that AI is whatever machines cannot do yet, because the moment they can, people call it just software. Machine learning, image recognition, and sentiment analysis all got reclassified as not really AI once they worked, the same way jet airliners were once high technology and are now just planes. AGI is now often quietly redefined as doing some percentage of economically valuable work, which a 1975 mainframe also did, rather than anything about consciousness or a soul. Whether we reach human-level intelligence is, in his view, genuinely unknowable right now. The reassuring point is that you do not need to resolve it. Even if models hit a brick wall tomorrow, what already exists is transformative and will take a decade to deploy.

    Where the value accrues: commodity models and the telecom analogy

    Here Evans makes his most deterministic argument. Foundation models appear to lack network effects, so no single model runs away from the pack, competition persists, and product differentiation as users experience it is thin. Without differentiation or lock-in, where does pricing power come from? He skewers Sam Altman’s image of selling intelligence on a meter like electricity by pointing out that utilities have terrible margins and nobody pays the power company a cut of their TV. His telecom career supplies the analogy: mobile is a roughly trillion-dollar industry that spends 15 to 20 percent of revenue on capex, grew data traffic 1,500 to 2,000 times since 2010, and whose stocks went nowhere for 25 years because it is a low-margin commodity utility while the value sits up the stack with Apple and the app makers. If models are commodities and the real product is thousands of apps the labs will not build, the outcome looks like cloud, not like Windows.

    Distribution as the moat

    If the product is a commodity, distribution decides the winners. The web browser is the cautionary tale: the browser product is a thin wrapper around a rendering engine, tab browsing was the last real innovation 20-plus years ago, Microsoft used distribution to win, and then winning browsers turned out not to matter because the value was elsewhere. Now Google drives Gemini through its surfaces and Meta sprayed AI across its apps and, in survey data, sat between ChatGPT and Gemini in usage despite tech writing it off. An adequate product with great distribution and brand becomes a big deal, which is why OpenAI spent last year trying everything to build a flywheel before the giants defaulted everyone onto their own offering. The power of the default and sheer inertia do a lot of work.

    Apple Intelligence and the model as the dumb thing underneath

    Evans calls the Apple Intelligence segment of WWDC 2024 the most compelling vision of a personal AI assistant he has seen: tool-using, on-device, agentic, with no prompt injection or hallucinations across a standardized API spanning thousands of apps. Apple could not ship it, but neither could anyone else, because that is genuinely hard. The episode illustrates his framing that the model is “the dumb thing underneath” that powers a feature. The same commodity model can sit beneath Gemini intelligence on Android and Apple Intelligence on iOS, with different products, different distribution, and different decisions about what the feature should be. Apple has a billion edge-capable devices, while Google’s “coming soon to our most powerful devices” really means it will not work on most Android phones.

    The anti-AI backlash, water, and real harms

    The backlash, Evans says, is a big fuzzy mess of very different things. Some is tangible, like a higher local electricity bill in a small number of places. Some is essentially fake, like the water panic. He dug into a Livermore lab study putting US data-center water use at about 0.017 percent of national consumption. Local well conflicts are planning failures, not data-center failures. The jobs piece is genuinely unresolved, with charts pointing both ways and a youth employment slowdown that shows up regardless of degree or AI exposure. He stresses how little hard data exists, since the labs publish no meaningful usage numbers and there is no public daily active user figure for ChatGPT. He compares the moment to the social media backlash, compressed, where some fears were true, some half true, and some simply false. The real new harms are real, though: deepfakes let a teenager generate explicit fakes of an entire school in an afternoon, and the UK Post Office Horizon scandal shows how buggy software plus institutional denial can destroy lives.

    You cannot predict what gets exposed, and what to actually do

    Evans dismisses the O*NET-style exercise of scoring what percentage of each profession AI can do as deluded, the modern version of the expert-systems problem, where you try to describe a job as 700 logical steps and it never works. You cannot say a senior partner’s work is 17 percent automatable. The history of prediction is humbling: in 1997 people thought taxis were safe from the internet and newspapers would simply save on printing, and both were wrong. Coding, supposedly one of the last things to automate, became the most transformed role of all. Personal trainers might be next once your phone can watch your form. His closing advice is to presume radical uncertainty and act anyway: do not retreat into sneering moral superiority, dive in, internalize what the tools can do, and make yourself a great hire. He ends with a candid admission that his own synthesis-and-retrieval job is exactly what AI is currently worst at, so he is the lawyer looking at VisiCalc, sure it changes everything while not personally making spreadsheets all day.

    Notable Quotes

    “My most controversial opinion is that I think that AI is as big a deal as the internet or mobile, and only as big a deal as the internet or mobile.”

    Benedict Evans, stating the thesis that frames the whole conversation

    “If you’re going to make the internet comparison, it’s like we’re in 1997. It’s very exciting. Most stuff kind of doesn’t work yet. Most of the stuff that people are going to do hasn’t been built yet.”

    Benedict Evans, on why confident predictions about AI winners are usually wrong

    “You can’t look at a senior partner at a law firm and say, well, 17 percent of their work could be automated. This is horseshit.”

    Benedict Evans, on why O*NET-style job-exposure scoring fails

    “Claude Code can write you the code, but what code do you want? It can make you the features, sure, but what features do you want? Who’s your customer? What’s the right product for that customer?”

    Benedict Evans, drawing the line between the task and the job

    “There’s this quote from Sam Altman where he said we’re going to be selling AI intelligence on a meter like water or electricity, and you look at this and think, my dear sweet child, you need me to explain the margin structure of the utility industry to you.”

    Benedict Evans, on why model labs may lack pricing power

    “The model is just the dumb thing underneath that powers the feature. The model is the commodity that powers different decisions about what the feature should be.”

    Benedict Evans, on why value moves up the stack to applications

    “Every time we have a new technology it automates away a bunch of jobs, and then that automation unlocks a bunch of new jobs, and you don’t know the new job because it doesn’t exist yet.”

    Benedict Evans, on the lump of labour fallacy and 200 years of automation

    “Don’t stick your head in the sand and say I hate all of this stuff. That gives you a great feeling of moral superiority, but that’s not going to help. What helps is you diving into this and coming out understanding what you can do with it.”

    Benedict Evans, on what to actually do about AI right now

    “AI is good at stuff that computers are bad at, and bad at stuff that computers are good at.”

    Benedict Evans, quoting an observation that explains why he struggles to use AI in his own work

    This is a curated set of pulls, not a transcript. To hear the full argument in context, including the telecom and recorded-music charts and the lightning round, watch the full conversation on YouTube here.

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