PJFP.com

Pursuit of Joy, Fulfillment, and Purpose

Tag: compute shortage

  • Jonathan Ross on Groq’s $20 Billion NVIDIA Deal, Faster Inference, and Why Asking the Right Questions Wins the AI Age

    Jonathan Ross, the founder of Groq and the inventor of Google’s Tensor Processing Unit (TPU), sits down with David Senra (host of the Founders podcast) to walk through Groq’s roughly $20 billion partnership with NVIDIA and the decade of near-death struggle that preceded it. You can watch the full conversation here. Ross, now a senior executive at NVIDIA following the deal, is unusually candid about being one of the world’s worst leaders when he started, about coming three weeks from running out of money, and about the single contrarian bet (that faster inference would make AI both faster and smarter) that almost everyone, including his own engineers, told him was pointless.

    TLDW

    Ross explains the structure of the NVIDIA deal (a call to Jensen Huang about buying 100,000 GPUs turned, in three weeks, into NVIDIA’s largest deal by nearly 3x) and why pairing Groq’s LPU with the GPU defeats the many different bottlenecks inside an LLM the way you would use both 18-wheelers and delivery vans in a logistics network. He unpacks the AlphaGo moment that revealed faster inference makes models smarter, the shift from the information age (answering questions) to the AI age (asking the right questions), and a leadership philosophy built on autonomy, one brutally clear priority (25 million tokens per second on a challenge coin), and giving people the fewest constraints so they can surprise you. He shares hard-won lessons from Jensen and NVIDIA (the least political large org he has seen, no secret one-on-ones), his concepts of reality quotient and the dominant game, return on luck and the GitHub opportunity he let his team talk him out of, intentional leadership (“I intend to do this”), the Grok bonds that traded salary for equity and saved the company, hiring for negatives instead of positives, loss bias and manufactured discontent, and a closing case for radical optimism: code is becoming free, software creation is being democratized like literacy, and education should stop teaching kids to answer questions and start teaching them to ask.

    Thoughts

    The technical spine of this interview is a genuinely counterintuitive claim: you can make a model smarter by making it faster. Ross’s proof is the AlphaGo anecdote, where the exact same model, ported from GPUs to his TPU, saw its ELO jump by hundreds of points and beat the world champion, because more compute per unit of time let it search deeper and surface moves like the famous Move 37 that were too far down the tree to find otherwise. Once you internalize that inference speed is not a convenience but a capability multiplier, the entire Groq thesis, and the logic of the NVIDIA deal, snaps into focus. The industry spent years treating fast inference as a nice-to-have. Ross treated it as the whole game, and was nearly alone in doing so for a very long time.

    The most transferable material is the leadership arc, precisely because Ross is willing to say he was bad at it. His core insight is that there is no single correct way to lead, any more than there is one way to invest, and the founder’s first job is to know which way is true to them. Ross is a delegator who hires autonomous people and gives them a single, poetically compressed objective, then gets out of the way. The reason that matters is subtle: if you over-constrain the goal, your team can never surprise you with a better answer than the one you already had, which means they can never actually innovate. The Kelly Johnson line Senra offers (“extreme performance often comes from one brutally clear priority”) is the same idea from the Skunk Works side. A challenge coin that reads “25 million tokens per second” is not a slogan, it is a mechanism that lets every engineer connect their work to one dominant game.

    Two ideas deserve to be lifted out and used directly. The first is intentional leadership, borrowed from David Marquet’s submarine turnaround: replace “should I do this?” with “I intend to do this.” Asking for opinions invites pessimism and hands your most timid people a veto. Declaring intent still lets someone shout “the hatch is open” when it truly matters, but it stops the reflexive no. Ross traces years of stalled progress to the simple error of asking instead of declaring. The second is his inversion of hiring: hire for negatives, not positives. Growing talent means showing people the path, so you emphasize positives. Selecting talent means screening people out, so you hunt for the disqualifying negatives, because one person’s negative trait infects the whole team. Most founders, Ross included for years, are clever enough to talk themselves into any candidate. A versioned “people spec” and a deliberate loss-averse posture are the antidote.

    The Grok bonds story is the emotional center and a small masterpiece of change management. Facing a layoff list that would have killed the company (because the people slated to be cut were exactly the ones needed to make the product work at all), Ross instead asked the team to trade salary for equity, framed with World War II war-bond imagery. Eighty percent participated, half went to statutory minimum wage, and attrition actually fell. His phrase for why is “put everyone’s hands on the steering wheel.” Passengers fear a windy road, drivers feel in control. It is a reminder that morale under existential stress is often a function of agency, not comfort, and that the Phil Knight move of converting employee sacrifice into ownership is a recurring pattern in company survival stories for a reason.

    Where the conversation turns almost spiritual is manufactured discontent. Ross observes that the entrepreneurs in a room of successful people were the least happy with their wealth, and that this very dissatisfaction was the fuel that kept them building. His own current discontent is stark and worth sitting with: the world does not have enough compute, and if it takes an extra year to cure cancer or slow aging because of that shortage, he considers it his fault. Whether or not you accept the moral weight he assigns himself, the mechanism is instructive. Edwin Land wrote “300 people died today” on the whiteboard while inventing anti-glare technology. A concrete, human cost attached to delay is a far more durable motivator than a revenue target. Paired with his closing optimism about code becoming free and software creation democratizing like literacy, it makes for one of the more clear-eyed and yet hopeful founder conversations in recent memory.

    Key Takeaways

    • The NVIDIA deal began as a request to buy about 100,000 GPUs; Jensen saw what Groq had built pairing GPUs and LPUs and decided to make it available to all NVIDIA customers, closing what Ross calls the firm’s biggest deal by nearly 3x in roughly three weeks from first call to wired money.
    • GPUs and LPUs are complementary: inside an LLM’s decoder layer, the GPU is better at the compute-bound attention portion and the LPU is better at the memory-throughput-bound weights, so combining them defeats bottlenecks across the whole performance curve, like using both 18-wheelers and last-mile vans.
    • As AI increasingly talks to AI, speed dominates, because agents kick off other agents and compound; a human tolerates a one-second wait, but AI is just sitting there idle.
    • Agentic micro payments will make the number of payments skyrocket, but payments infrastructure is not yet built for AI operating inside an allocated budget.
    • Ross prototypes cutting-edge ideas as personal hobby projects first, then brings them to work; his personalized “daily brief” evolved from long text into headlines he can interrogate with follow-up questions, like the game of 20 questions.
    • The information age rewarded answering questions; the AI age rewards asking the right ones, as everyone shifts from individual contributor to leader of AI, and good leaders ask the question no one else did.
    • There is no single right way to lead, just as there are many ways to invest; the founder’s job is to know themselves and pick the leadership form that is true to them (inspiration versus fear, control versus delegation).
    • Ross was, by his own account, one of the world’s worst leaders at the start, which cost Groq three to four years; his fix was to define one goal simple enough to fit on a challenge coin: 25 million tokens per second.
    • The fewer constraints you give a person (or an AI agent), the more freedom they have to surprise you with a better solution; over-constraining the goal makes real innovation impossible.
    • Lessons from Jensen and NVIDIA: it is the least political large organization Ross has seen, Jensen never runs secret one-on-ones (tell everyone at once, copy everyone on email), and the whole strategy reduces to “what does the customer actually need?”
    • Jensen manages around 60 direct reports, each smarter than him in their own domain, which he offers as the model for orchestrating AI agents that may be smarter than you.
    • Asking a sharp question that makes an expert say “I didn’t think of that” is a universal founder skill (it appears in every Bezos book) and can be honed.
    • Confidence, not competence, was Ross’s early bottleneck: shadowing a leader of 2,000 people, he realized he would have made the same decisions, and acting with confidence made people follow his direction without changing the decisions themselves.
    • The better and more creative your people, the harder they are to manage; running 450 highly creative scientists felt more like managing 5,000.
    • Reality quotient (RQ), distinct from IQ, is the ability to recognize reality and, in its extreme form, to choose the dominant game; MySpace optimized accounts signed up while Facebook optimized monthly active users and won.
    • The first principle of change management is to make it feel like it is not a change; people who seem fine with change are usually anchored to something that did not change.
    • Return on luck (from Jim Collins): the most successful companies do not get more lucky breaks, they seize the ones they get; Ross let his team talk him out of powering GitHub’s LLMs on Groq chips, then vowed never again.
    • People adopt fast inference only when they experience it personally; an Anthropic demo three months before ChatGPT drew no reaction because the answers were not the audience’s own, and Groq later went viral off a fast-LLM video posted on X.
    • Great innovators often experience a problem before others do; the future is already here, just not evenly distributed, and Ross saw fast inference’s value first because of AlphaGo.
    • Intentional leadership (from David Marquet’s USS Santa Fe turnaround): say “I intend to do this” instead of asking for an opinion, which stops reflexive pessimism while still letting people flag a real problem.
    • Grok bonds: three weeks from running out of money, Ross swapped a layoff for a war-bond-style salary-for-equity exchange; 80% participated, about half took statutory minimum wage, and it bought roughly two months of runway.
    • “Put everyone’s hands on the steering wheel”: participation in saving the company cut attrition to under 10% during the crisis, echoing Phil Knight converting employee loans into Nike equity.
    • West Coast VCs behave like lemmings (one pass triggers all passes), while East Coast VCs run independent analysis; the herd missed what became NVIDIA’s biggest deal ever, a live example of the Keynesian beauty contest.
    • For the first time, top startups are not starved for cash, so putting in more money is no longer an advantage even though investors still behave as if it is.
    • Hiring flip: move from hiring for positives (how you grow talent) to hiring for negatives (how you select talent), because one negative trait poisons the team; write a versioned “people spec” like a product spec.
    • Loss bias (a loss feels roughly six times more painful than an equal gain) can be a hiring signal: Ross looks for people who “book the win early,” treating any missed improvement as a loss.
    • Poetic design (maximum meaning in minimal expression, “every word matters”) was a positive on the people spec; its negative is maximalist, cluttered design.
    • Michael Jordan manufactured pressure by taunting opponents so a loss would be humiliating, forcing superhuman performance (per his trainer Tim Grover), a deliberate version of throwing your keys over the fence.
    • Manufactured discontent (David Ogilvy’s “divine discontent”): the best entrepreneurs never rest on wins; the least happy people with their wealth were the ones who kept building.
    • Ross’s discontent today is the world’s lack of compute; he treats every delayed medical breakthrough as partly his responsibility, the way Edwin Land wrote a daily death count on the whiteboard while fighting headlight glare.
    • Software has run on “code rationing” because code was expensive to write, enforced by “no engineers”; as the marginal cost of code approaches zero, you just implement, experience, and re-implement.
    • AI democratizes software creation like the alphabet democratized literacy: Ross’s executive assistant now builds working apps, and individual founders with taste but no coding background will create valuable companies.
    • Education should be revamped around asking questions and solving real community problems; if a kid can look up or prompt the answer, the assignment taught nothing, but making them ask the right questions to get AI to solve a real problem does.

    Detailed Summary

    The $20 Billion NVIDIA Deal and Why LPUs and GPUs Belong Together

    The deal’s most striking feature is speed: the idea was first floated on a call roughly three weeks before the money was in the bank. Groq had been integrating GPUs and LPUs and went to Jensen Huang wanting to buy about 100,000 GPUs to deploy themselves. Jensen saw the combined system and decided it should be offered to all of NVIDIA’s customers. The technical logic is that processing an LLM token involves many matrix multiplies with different bottlenecks, some compute-constrained (better on the GPU, especially the attention portion) and some memory-throughput-constrained (better on the LPU, applying the trained weights). There is no single perfect architecture, so putting the two together defeats bottlenecks across the whole curve. Ross adds that as AI talks to AI, speed becomes everything, because agents spawn agents and compound exponentially.

    Asking Questions, Daily Briefs, and the Shift to Leading AI

    Ross builds cutting-edge tools as personal hobby projects before bringing them to work, including a personalized “daily brief” that functions like a presidential daily brief. He redesigned it from long text into headlines he can interrogate, because interactivity, like 20 questions, distills straight to what you actually care about. This grounds one of his signature ideas: success in the information age meant answering questions, but success in the AI age means asking the right questions. As people move from individual contributors to leaders of AI, the skill that matters is the leader’s skill of asking the question everyone else missed or was afraid to raise, since the question you ask determines the output you get.

    Knowing Your Leadership Style and the Challenge Coin

    Ross frames leadership like investing: the first principle is simply having followers, but there are infinite valid styles. New founders fail by copying advice that is not true to them. Ross is a natural delegator (he has not held a driver’s license since his teens because he would rather think than control the car) who hires unusually autonomous people. Early on this backfired badly, because he entrusted people who needed direction, and he calls himself one of the world’s worst early leaders, a gap that cost Groq years. His breakthrough was distilling the mission onto a challenge coin reading “25 million tokens per second,” which let everyone connect their work to one dominant game. He references David Marquet’s Turn the Ship Around later, but the coin embodies Kelly Johnson’s Skunk Works principle that extreme performance comes from one brutally clear priority, plus the rule that fewer constraints give people more room to surprise you, turning a team from Superman into the Avengers.

    Lessons from Jensen: Killing Politics and Serving the Customer

    Working at NVIDIA taught Ross how much further he could have pushed lessons he half-learned at Groq. NVIDIA is, in his experience, the least political large organization anywhere, and a big reason is that Jensen never tells different people different things in private one-on-ones. When you address a room, everyone hears the same message; separate conversations breed side cliques. Ross’s practical rules: hold big meetings for anything you want a group to know, and copy everyone on email so no one can route politics through you. The other Jensen lesson is to stop playing 3D chess and just ask what the customer needs, tell them only what you believe and can support, and refuse to sell them something they do not need. Senra notes he has covered roughly 19 ideas from The Nvidia Way on his Founders podcast, and Jensen’s line that he already manages 60 reports smarter than him is the template for managing AI agents.

    Reality Quotient, the Dominant Game, and Change Management

    Groq hired for reality quotient, not just IQ, because plenty of very smart people construct elaborate stories disconnected from reality. In its extreme form, RQ is the ability to choose the dominant game, the way Facebook’s focus on monthly active users beat MySpace’s focus on accounts signed up. The founder’s job is to help everyone connect their activity to that dominant game (for Groq, tokens per second), then manage the change. Ross’s first principle of change management is to make it feel like it is not a change: nobody likes change, and people who tolerate it well are usually focused on something that stayed constant. If your team is anchored to the dominant goal, a new tactic does not feel like change; if they are anchored to a narrow task, it does.

    Return on Luck, the AlphaGo Insight, and the GitHub Miss

    From Jim Collins’s Great by Choice, Ross took the idea that winners seize luck better, not that they get more of it. He experienced it first-hand with AlphaGo: after a DeepMind team asked whether his TPU was as fast as rumored (he said yes, Ghostbusters-style), porting the identical model from GPUs to TPUs pushed its ELO from around 3,200 to roughly 3,900 and it crushed the world champion. As Thinking Fast and Slow by Daniel Kahneman frames it, more compute lets the model virtually play out more moves and occasionally find a better second-best line, which is how the famous Move 37 surfaced. Faster thinking is smarter thinking. Yet Ross also let his own engineers talk him out of powering GitHub’s LLMs on Groq chips, twice, because they focused on why it could not be done rather than why it could. He eventually did the math himself, hit the numbers, and learned to stop inviting that pessimism.

    Selling Speed and Intentional Leadership

    Customers could not grasp fast inference until they felt it. Ross recalls an Anthropic demo three months before ChatGPT that drew no reaction, because seeing someone else’s answer appear is not magical, but getting your own question answered instantly is. So Groq simply put fast inference online, and it went viral after someone posted a video of a blazing-fast LLM on X (Ross noticed his own demo slowing in Norway because usage had skyrocketed). The deeper fix for internal resistance came from Turn the Ship Around, David Marquet’s account of turning the USS Santa Fe from worst to best in nuclear readiness by replacing command-and-control with intentional leadership. Saying “I intend to do this” rather than “should I?” stops people from reflexively supplying negative opinions, while still letting someone shout “the hatch is open” when there is a genuine problem.

    Grok Bonds: Three Weeks From Zero

    With three weeks of cash left and a layoff list on the table, Ross realized the cuts targeted exactly the people needed to finish an unprecedented compiler and reach the critical mass where the product would even work. Layoffs would not save the company; only reducing burn without losing people could. So Groq held an all-hands, put up World War II war-bond imagery, and launched “Grok bonds,” an exchange of salary for equity. Ross expected heavy attrition; instead 80% participated and about half dropped to statutory minimum wage, real pain for engineers used to six-figure salaries. It bought closer to two months of runway. His framing, “put everyone’s hands on the steering wheel,” explains why attrition actually fell below 10%: drivers feel more in control than passengers, and it echoes Phil Knight in Shoe Dog converting employee loans into Nike equity on the edge of collapse.

    Hiring for Negatives, Loss Bias, and Manufactured Discontent

    Ross was good at spotting smart, talented people but kept hiring ones who caused organizational problems, because he could always talk himself into a candidate. Watching a sharp head of HR screen people out, he realized he had been hiring wrong: growing talent means showing positives, but selecting talent means hunting for disqualifying negatives, since one bad trait spreads to the whole team. He formalized a versioned “people spec” with positives like return on luck and poetic design, each paired with a negative. He also hired for loss bias, the fact that a loss feels roughly six times more painful than an equal gain, seeking people who “book the win early.” That competitive, pressure-seeking wiring links to Michael Jordan manufacturing humiliation stakes (per Tim Grover in Relentless) and to David Ogilvy’s divine discontent. Ross’s own manufactured discontent today is the world’s shortage of compute, which he frames in life-and-death terms.

    The Optimistic Close: Free Code and Universal Software Literacy

    Ross ends on aggressive optimism. Software has long run on “code rationing” because code was expensive to write, policed by “no engineers” whose job is to say no. As the marginal cost of code approaches zero, the workflow flips to implement, experience, then re-implement. More important is accessibility: just as alphabets and universal education turned reading and writing from a scribe’s monopoly into a question of quality, AI is making software creation universal. His executive assistant now builds working apps, and a wave of individual founders with taste but no coding background will create valuable companies. The corollary for education is to stop teaching kids to answer questions and start teaching them to ask, revamping curricula around real community problems where the point is asking the right questions to get AI to solve something that matters.

    Notable Quotes

    “Success in the information age was about being able to answer questions. Success in the AI age will be about being able to ask the right questions.”

    Jonathan Ross, on the fundamental shift AI creates

    “The fewer constraints that you give someone, the more freedom they have to solve the problem, and the more freedom they have to surprise you with the solution.”

    Jonathan Ross, on leading creative teams

    “Being able to think faster makes you think smarter.”

    Jonathan Ross, on why faster inference produces more capable models

    “There are plenty of really smart people who wouldn’t recognize reality if it tapped them on the shoulder.”

    Jonathan Ross, defining reality quotient versus IQ

    “If you express intentional leadership, you say, ‘I intend to do this.’ People don’t tend to offer their opinion, but if it’s very wrong and there’s a reason, they will push back.”

    Jonathan Ross, on the lesson from Turn the Ship Around

    “When people are passengers in a car, they’re more nervous about a windy road or a scary road. But when they’re the driver, they feel more in control.”

    Jonathan Ross, on why Grok bonds kept the team together

    “The biggest flip in my hiring was when I went from looking for positives, which is what you do when you’re trying to grow talent, to looking for negatives, which is what you do when you’re trying to select talent.”

    Jonathan Ross, on inverting his approach to hiring

    “If it takes us an extra year to cure cancer because we don’t have enough compute, that’s my fault.”

    Jonathan Ross, on the discontent that drives him today

    Watch the full conversation between Jonathan Ross and David Senra here on YouTube.

    Related Reading

    • Groq the company Ross founded and the LPU behind the fast-inference story and the NVIDIA partnership.
    • AlphaGo versus Lee Sedol (Wikipedia) the match, including Move 37, that showed Ross how much faster hardware raises a model’s capability.
    • The Keynesian Beauty Contest (Wikipedia) the dynamic Ross uses to explain why West Coast VCs herded past what became NVIDIA’s biggest deal.
    • Zero to One by Peter Thiel, the source of the first-principles thinking Ross applied to the contrarian bet on fast inference.
    • Founders podcast by David Senra the host’s biography-driven show, source of the Jensen, Michael Jordan, and Edwin Land ideas referenced throughout.

  • Whale Rock Capital Founder Alex Sacerdote on S-Curve Investing, Why Anthropic Is His Highest Conviction Bet, and the Decommoditization of AI Hardware

    Alex Sacerdote built Whale Rock Capital into one of the most respected technology hedge funds in the world by treating markets through a single disciplined lens: the technology adoption S-curve. In this long conversation on Invest Like the Best with Patrick O’Shaughnessy, he lays out the full framework that has carried him through internet 1.0, mobile, cloud, e-commerce, and now AI, and he explains why Anthropic became his highest conviction position, why his fund went net short application software, and why the least glamorous corner of the market, the hardware and chips that build out data centers, may be one of the best ways to play artificial intelligence right now. What follows is the working theory of a money manager who has spent twenty years trying to think exponentially while the rest of the market thinks one quarter at a time.

    TLDW

    Sacerdote walks through Whale Rock’s three-part investment framework: find the right part of an S-curve, identify the company with a durable competitive advantage, and buy when long-term earnings power is underappreciated. He tells the story of investing in Anthropic at a 180 billion dollar valuation in August 2025 after Claude Code made coding the true unlock of AI, and frames the foundational model market as a three-horse race between Anthropic, OpenAI, and Google that resolved from sixty startups into an oligopoly. He argues enterprise AI is less than 1 percent penetrated, calls the adoption shape an L curve rather than an S-curve, and warns there is not enough compute in the world. He explains why he sold almost all of his application software and went net short, why he loves the decommoditization of AI hardware (Celestica, Corning, Elite Materials, Delta, Advanced Energy, high bandwidth memory, 40-layer PCBs), introduces a modified rule of 40 for chip investing, surveys the moats that let leaders win (network effects, industry standard, scale, critical IP, brand, recursive self-improvement), discusses moving from public markets into private deals like Stripe and Anthropic, lays out Whale Rock’s fund products including the new Mega Cap Tech Fund, defends old-fashioned scuttlebutt research in an AI age, and closes on the kindest thing anyone ever did for him, his father joining the firm after 41 years at Goldman Sachs.

    Thoughts

    The most useful idea in this conversation is not the bullishness on AI, which is everywhere now, but the discipline underneath it. Sacerdote’s framework forces a separation that most investors collapse. A great market is not a great investment. A great company is not a great investment. You need a tall S-curve, a company with a moat that survives the curve, and a price that does not yet reflect the earnings power. He says the quiet part out loud: he has repeatedly bought the best companies in the world at four or five times earnings precisely because the market refuses to extrapolate exponential growth. Nvidia at four times earnings in 2023, Tesla at five times in 2019, Amazon where AWS came free. The edge is not information, it is the willingness to underwrite two to four years out when the consensus cannot see past the next quarter.

    The Anthropic story is the framework applied in real time, and it is worth noting how late and how cautious he was. Whale Rock passed on the 60 billion dollar round because gross margins were negative and coding had not yet exploded. They only got conviction once Claude Code flipped from autocomplete to agentic work, once they heard Anthropic engineers were burning 100 dollars a day in tokens, and once the math on twenty million coders implied a half trillion dollar market from coding alone. The lesson he repeats throughout, that it is okay to be late, that you can miss the first 100 percent if the curve is tall enough, is a direct rebuke to the fear of missing out that drives most AI investing. He waited for the moat to be visible before he paid up.

    His most contrarian and most actionable call is on hardware. The consensus reflex is that chips and components are commodities that get competed to zero. Sacerdote argues the opposite is happening: AI workloads growing 10x a year are pushing every layer of the server to its physical limits, and that pressure is decommoditizing the entire stack. A liquid-cooled AI server is a 300,000 dollar piece of critical infrastructure, not a 5,000 dollar throwaway box, which means the supplier becomes a permanent fixture like a parts vendor on a plane. The Celestica example is the template: a contract manufacturer left for dead since 1999 that turned out to be the sole supplier of Google’s TPU server and a leader in liquid cooling and Ethernet switching, trading at eight times earnings. If he is right that we are 30 percent short on DRAM, NAND, and PCBs, the picks-and-shovels trade has years left to run regardless of which model company wins.

    The software bear case deserves the most scrutiny because it is the most consequential and the least certain. Going from 40 to 50 percent of the portfolio in software to net short is a violent reallocation, and his reasons are layered: AI products that nobody will pay for, CIO budgets being raided to fund Anthropic tokens, pricing power evaporating, and the long-term threat that AI-native startups rebuild incumbents from scratch. But he is honest that the bull case is real too, that old technology is sticky, that companies prefer to buy rather than build, and that AI might actually make platforms like Slack or CRM more important if agents end up operating inside them. This is the genuine uncertainty in the whole AI trade. The bottom of Jensen’s cake, chips and models, is where the value has accrued so far, but historically the application layer captured most of the market cap. Sacerdote is betting that this time the infrastructure and model layers hold the value longer, and he admits the application ecosystem is still unclear and a little bit dangerous. That admission is more valuable than any of his confident calls.

    Finally, the section on research in an AI age is a quiet refutation of the idea that this work automates away. Sacerdote runs a Philip Fisher scuttlebutt operation, 2,500 to 3,000 face-to-face management meetings a year, two decades of compounding relationships, the tripod of conviction where he, his analyst, and a respected outsider all independently like an idea. AI writes better notes now, but the paragraph on top, the wisdom about what it means and how it fits the thesis, is still human. The durable moat in his own business is the same one he looks for in the companies he buys: an accumulated advantage that newcomers cannot replicate quickly. That consistency between how he invests and how he operates is the most credible thing in the interview.

    Key Takeaways

    • Whale Rock’s framework has three legs: identify the right part of a technology S-curve, find the company with a powerful competitive advantage, and invest when long-term earnings power is underappreciated.
    • The core insight is exponential, not linear. Strong tech business models grow earnings exponentially, and because the market refuses to extrapolate, you can buy elite companies at very low multiples.
    • Concrete examples of buying exponential growth cheaply: Nvidia at four times earnings in 2023, Tesla at five times in 2019, Apple at four times, and Amazon where AWS was effectively free.
    • When ChatGPT launched in November 2022, Whale Rock did a firm-wide deep dive and chose to invest in chips and infrastructure first, because demand arrives there first and the winners are knowable regardless of who wins the model layer.
    • The foundational model market went from roughly 60 startups to a three-horse race: Anthropic, OpenAI, and Google. Most startups died, Amazon never showed up, and Meta faltered and had to reboot.
    • Anthropic was the dark horse that focused purely on enterprise while OpenAI won consumer. Whale Rock made it their highest conviction position.
    • Coding is the true unlock of AI. The progression went from Microsoft Copilot at 20 dollars a month (fixing grammar, finding a bug) to Claude running agentically and writing most of the code.
    • The market math: Anthropic engineers were reportedly spending 100 dollars a day on tokens, roughly 20 to 30 thousand dollars a year, and with about 20 million coders in the world that implies a half trillion dollar market from coding alone.
    • Whale Rock invested in Anthropic at the 180 billion dollar valuation in August 2025, when the company hoped to reach 9 billion in revenue and nobody yet knew what 2026 could be.
    • Andrej Karpathy and Linus Torvalds both flipped on AI coding. Karpathy went from 80 percent handwritten code to writing almost no code except in English.
    • Models are not pure commodities. There is real differentiation: Anthropic is strong for private equity and finance, Google is strong at ingesting PDFs, and routers that switch between models mask but do not erase that differentiation.
    • Anthropic is building an ecosystem around the API (SDK, orchestration, the harness, tools), echoing how AWS built lock-in with products around commodity servers starting in 2013.
    • The 800 million people using AI are mostly using AI 1.0, a search engine on steroids. Sundar Pichai estimated only about 10 basis points of knowledge workers are truly using AI’s new capabilities.
    • Enterprise AI is less than 1 percent penetrated. Whale Rock calls the adoption shape an L curve or backwards L curve because it goes straight up, unlike the slower 30 to 50 percent growth of cloud and SaaS.
    • There is not enough compute in the world. Anthropic reportedly has half of what it needs, and Marc Andreessen said the one thing he is sure of is that there will not be enough compute for the next four years.
    • The infrastructure S-curve is only about 10 percent penetrated and remains one of the best ways to play AI.
    • Getting into private deals requires a double opt-in. Whale Rock did a 90-page deck (built with Claude Code) on the coding market to win their Anthropic allocation, and their first private was Stripe in 2020 at a 35 billion dollar valuation.
    • The unicorn private market is now bigger than most European stock markets, larger than Germany or the UK individually. Whale Rock does 2,500 to 3,000 management meetings a year, 10 to 15 percent with privates.
    • S-curves come in two sizes: mega S-curves (internet, mobile, cloud, e-commerce, AI) and sub S-curves within them. AI is the biggest of all and each curve builds on the last.
    • Adoption inflects when barriers fall. Steve Jobs cut the smartphone price to 200 dollars on a 3G touchscreen, Elon cut the EV price to 40,000 with 300-mile range and a working supply chain. Remove the barriers and you get the tornado of demand.
    • Knowing how tall the curve is tells you when to sell. Growth stops being exponential around 30 to 40 percent penetration, when the sell side catches up and big beats end. EVs hit a wall at 10 to 15 percent instead of the expected 40 to 50 percent.
    • Selling Apple in 2012 at roughly 50 percent US smartphone penetration was a mistake, because the moat let it keep compounding around 20 percent even after the explosive phase ended.
    • At strategic inflection points you cannot trust the data (Andy Grove). The signal is intuition and anecdote: a 12-year-old in China on a giant phone playing a real game, or standing-room-only sessions at the Gartner IT Symposium for AWS, VMware, and Splunk.
    • Adoption slope varies. The radio curve hit near-full penetration in about 7 years, while B2B and infrastructure (the dishwasher that has to be plugged in) take far longer. AI is fast because you just open a browser.
    • The moats that let leaders win: network effects, becoming an industry standard, rapid scale, critical intellectual property, brand, and platform lock-in. Anthropic appears to have critical IP, enterprise brand, escape velocity, and recursive self-improvement from using its own code on its own models.
    • On the internet, the leader usually goes bigger, faster, and wins, and compounds on itself (Amazon, Shopify). Exceptions come at paradigm shifts, like AOL failing to make the dialup-to-broadband transition.
    • Whale Rock went from 40 to 50 percent in software five years ago to net short entering this year, which helped performance in the first quarter. AI products were not good enough to charge for and were not moving the needle.
    • Software faces a stack of headaches: falling priority on CIO to-do lists, budget pressure from token spend, lost pricing power, hiring freezes that hurt seat-based models, and the long-term threat of AI-native replacements.
    • The classic rule of 40 is growth rate plus operating margin. Whale Rock’s modified rule of 40 for chip investing is percent of sales that are AI plus market share in that category. Software AI exposure is still only 1 to 2 percent.
    • AI may make some platforms more important. The first thing you do with Claude is plug it into Slack, which could make Slack a permanent repository, and agents may end up operating inside incumbent tools like CRM, solidifying rather than killing them.
    • The data center stood still for 40 years on Intel x86, with every component commoditized. AI changed that. Workloads growing 10x a year are driving the decommoditization of the hardware industry.
    • Celestica is the template: a contract manufacturer left for dead since 1999, sole supplier of the Google TPU server, strong in liquid cooling and Ethernet white-box switching, with 50 to 60 percent share of the cloud Ethernet switch market, once trading at eight times earnings.
    • The whole supply chain is rerating: high bandwidth memory stacked 10 chips high, 40-layer PCBs (versus 10 for a normal server), Elite Materials copper clad laminate, Corning fiber (enough to circle the world four and a half times in one Microsoft data center), and Delta and Advanced Energy power supplies seeing ASPs rise 40 percent a year.
    • Networking has three layers: scale out (racks together), scale across (data centers together), and scale up (every GPU in a rack, currently copper, eventually fiber). The copper-to-fiber shift could two-to-three-x Corning’s opportunity.
    • Whale Rock estimates the market is roughly 30 percent short on DRAM, NAND, and PCBs even at today’s 10 basis points of real AI usage.
    • Rate of change matters more than absolute level. When Claude plotted market share data it missed the rate of change, the thing that drives accelerating growth and margins as a company moves from 10 to 30 percent share.
    • Key risks: public and government negativity toward AI (Maine reportedly banned data centers, only 20 percent of people are optimistic), models hitting a wall and letting open source catch up into a race to the bottom, and a major player faltering and stranding compute.
    • Chip companies do not care who wins the token war, which makes them a relatively safe way to play AI. Jensen Huang actively wants open source to take off.
    • Research is still human work. Whale Rock runs a Philip Fisher scuttlebutt process, the tripod of conviction (Alex, the analyst, and a respected outsider), and 20 years of compounding knowledge. AI writes better notes but cannot supply the wisdom paragraph on top or pick stocks.
    • The firm’s product evolution: 15 years as a long short fund, a long only fund in 2020 that is now larger than the long short, opt-in privates formalized around 2015 and activated in 2020, an 80 percent privates hybrid fund in 2021, and the new Whale Rock Mega Cap Tech Fund.
    • The Mega Cap Tech Fund thesis: endowments are structurally underweight the largest tech companies because they believe there is no alpha in large cap. Whale Rock takes the top 30 global market caps and picks the best 12 or 13, arguing it takes 100 diversified PMs to realize Google is a winner.
    • The kindest thing anyone ever did for Sacerdote: his father, after 41 years at Goldman Sachs, joined Whale Rock as chairman and the gray hair for six years until he passed away in 2011.

    Detailed Summary

    The Anthropic Investment and the Three-Horse Race

    When ChatGPT launched in November 2022, Whale Rock immediately took its 10-person team and ran a firm-wide deep dive. Sacerdote’s first principle is that every new compute paradigm creates a new stack with new winners and losers, and in this stack the layers run from power and chips at the bottom, to the clouds, to the foundational models, to the applications on top. In early 2023 the firm deliberately positioned in chips and infrastructure first, reasoning that demand arrives there first and the winners are knowable no matter who wins above. At an April 2023 webinar they framed the model layer as a coin flip between winner-take-all, total commodity, a race to zero, or an oligopoly of three or four. Over the next three years the answer became clear: of roughly 60 startups, almost all died, Amazon never really showed up, Meta came in strong then faltered and rebooted, and Anthropic emerged as the dark horse focused purely on enterprise while OpenAI won consumer and Google remained a perennial threat. The result looked like the cloud market, where three companies underpin the entire SaaS world with excellent businesses.

    The decisive factor was code. Sacerdote says the firm was initially skeptical AI could replace labor, given the negative corporate feedback on early models. That changed in 2025 when Claude Code and the agentic coding tools exploded. The progression ran from Microsoft Copilot at 20 dollars a month, which could improve coding grammar or find a bug, to Claude running agentically and doing far more. The token economics were staggering: Anthropic engineers reportedly spending 100 dollars a day, which annualizes to 20 to 30 thousand dollars, and with 20 million coders worldwide that implied a half trillion dollar market from coding alone, on technology that was only 7 to 9 months old. Whale Rock made the investment at the 180 billion dollar valuation in August 2025, writing in their letter that the company hoped to reach 9 billion in revenue, with growth like nothing they had ever seen, 100 million to a billion on the way to 9 billion, and no one yet knowing what 2026 could bring.

    Why the Models Are Not Commodities

    Everyone expected the foundational models to be pure commodities, but Sacerdote argues there is tremendous differentiation within them. Different training methods produce different skills: Anthropic excels at anything touching private equity and finance, Google is strong at ingesting PDFs. Routers that switch between models make them look like commodities but mask genuine, critical IP. Beyond the model itself, Anthropic is building a whole ecosystem around the API: the SDK, the orchestration layer, the tools, and the harness, the software wrapped around the API that gets the most out of the model. He compares this directly to AWS in 2013, when people dismissed cloud as commodity servers in a warehouse and missed that Amazon was inventing products that slowly built lock-in. The open-source risk from China is real, but Sacerdote got comfortable that leading-edge token quality is superior, because going from 80 to 85 percent of benchmark performance is a huge unlock and the open-source players lack the compute to leapfrog the frontier.

    The S-Curve Framework in Full

    Whale Rock’s whole edge is thinking exponentially when the world thinks linearly. Sacerdote argues very few people believe you can accurately predict two, three, or four years out, but if you understand the S-curve, the moats, and how to model, you can. Every technology follows the same pattern: it exists hidden for years (smartphones 10 years before the iPhone, the internet 20 years before Netscape, EVs 15 years before Tesla went vertical in 2019) until the barriers to adoption fall and demand inflects into a tornado. Knowing how tall the curve is tells you when to sell, because exponential growth stops around 30 to 40 percent penetration when the sell side catches up. Curves can also be dynamic: AWS turned out to address a far larger TAM than expected once it became clear cloud was not actually deflationary. There are mega S-curves (internet, mobile, cloud, e-commerce, AI) and sub S-curves within them. AI is the biggest. And slope varies enormously by the nature of the technology, the radio curve hitting full penetration in 7 years, B2B and infrastructure taking decades because, like a dishwasher, they have to be plugged into existing systems.

    On timing, Sacerdote is relaxed about being late. Citing Peter Lynch, who mentored him at Fidelity and told him to white out the chart because it is all about the future, he argues it is fine to miss the first one, two, or three years and even the first 100 percent if the top of the curve is half a trillion. At strategic inflection points, per Andy Grove, you cannot trust the data, so the firm relies on intuition and anecdote: a 12-year-old in China playing a real video game on a huge phone, or the AWS session at the Gartner IT Symposium that was standing-room-only at 9, 10, and 11 in the morning. Spotting the leader pulling away matters because, on the internet, the leader usually goes bigger, faster, and wins, compounding on itself, with exceptions only at paradigm shifts like AOL missing the move from dialup to broadband.

    The Software Bear Case

    Five years ago Whale Rock had 40 to 50 percent of its portfolio in software. Their April 2023 thesis was that incumbents with huge sales forces and proprietary data would take the AI APIs and build great products. Instead, the AI products were not good enough to charge for and did not move the needle, so the firm sold almost all of its application software and entered this year net short, which helped in the first quarter. The bear case is layered: software has fallen down the CIO priority list, budgets are being raided to fund Anthropic tokens with faster ROI, annual price increases look risky, and hiring freezes hurt seat-based models. The deeper threat is that AI-native startups could rebuild any incumbent from scratch, obviating the data advantage. The bull case is genuine too: old tech is sticky (mobile games did not kill consoles, tablets did not kill the PC), companies prefer to buy rather than build, and an ERP is hard to replace. Sacerdote also floats an optimistic twist, that AI could make platforms like Slack more important as agent repositories, and that agents operating inside CRM could solidify rather than destroy it, even as the bear case is that CRM goes headless and gets relegated to a database.

    The Decommoditization of AI Hardware

    This is Sacerdote’s most differentiated call. For 40 years nothing changed in the data center; Intel x86 became the standard, compute grew 25 to 40 percent a year in line with Moore’s law, and every component, from the printed circuit board to memory to enclosures to networking, commoditized. AI broke that. Workloads now grow 10x a year and push every aspect of the hardware to its physical limits, creating both tremendous unit growth and what Whale Rock calls the decommoditization of the hardware industry. He cites Sean Maguire wishing he could run a hardware hedge fund because all the companies are public with powerful IP, and compares it to Sequoia’s best early hardware investments in Apple and Cisco. The economics flip because an AI server is a liquid-cooled, 200 to 300 thousand dollar piece of critical infrastructure where a single failure brings the whole thing down, so suppliers become permanent like a critical part on a plane.

    Celestica is the marquee example: a contract manufacturer that had been a disaster industry since 1999 and went offshore to China, but kept its IBM supercomputing heritage and talent, became the sole supplier of the Google TPU server, and was trading at eight times earnings three years ago. It turned out to be excellent at liquid cooling where others failed, holds 50 to 60 percent share of the crucial cloud Ethernet switch market, and its engineers helped write the open-source SONiC software, working closely with Broadcom. The same dynamic runs up and down the chain: high bandwidth memory stacked 10 chips high that took Samsung years to master, 40-layer PCBs versus 10 for a normal server with very few suppliers able to make them, Elite Materials supplying the copper clad laminate, and Corning’s fiber, thinner and more bendable, with enough in a single Microsoft data center to circle the world four and a half times. Networking splits into scale out, scale across, and scale up, with the eventual copper-to-fiber shift in scale up potentially two-to-three-x-ing Corning’s opportunity. Power supplies from Delta and Advanced Energy are seeing ASPs rise 40 percent a year at higher margins because each Nvidia rack uses 50 to 125 percent more power. Visibility has gone from we’ll call you next week to design this roadmap with us for four years, turning 5 percent low-margin businesses into 35 to 50 percent topline growers with rising margins, and the whole market is roughly 30 percent short on DRAM, NAND, and PCBs.

    Private Markets, Risks, and the Research Machine

    Moving from public markets into privates meant adapting to a double opt-in, where the company has to choose to let you in. Whale Rock won its Anthropic allocation partly by building a 90-page deck with Claude Code scouring the internet for feedback on the coding market. Their first private was Stripe in April 2020 at a 35 billion dollar valuation, which they could only underwrite because they knew the public comp Adyen cold, and they upsized to a 100 million dollar block. The unicorn market is now bigger than most European stock markets combined. On risk, Sacerdote worries about public and government negativity (Maine reportedly banning data centers, only 20 percent of people optimistic), the possibility that models hit a wall and open source catches up into a race to the bottom, and a major player faltering and stranding compute, though he notes someone else (like Meta stepping into a cancelled Oracle deal) would likely absorb it, and that chip companies benefit regardless of who wins the token war. He explains his caution on the application layer by noting it always comes later, the iPhone took years to spawn its app economy, and the ecosystem is still unclear and a little dangerous, while pointing to Brett Taylor’s Sierra as the kind of company that could prove it out.

    On the research itself, Sacerdote insists AI has not supplanted the analyst. Whale Rock runs the scuttlebutt approach straight out of Philip Fisher’s Common Stocks and Uncommon Profits, doing 2,500 to 3,000 face-to-face management meetings a year and talking to suppliers, customers, and competitors. AI now writes much better notes and gets the team up to speed quickly on complex areas like ABF substrates, but there must be a wisdom paragraph on top, and it cannot pick stocks or replicate the work two analysts did building conviction in AppLovin and a relationship with Adam Foroughi. He calls the firm the Whale Rock learning machine, a group of 10 highly experienced people compounding knowledge for 20 years, with the tripod of conviction (himself, his analyst, and a respected outside investor all liking an idea) as the test. The firm’s products evolved from a 15-year long short fund to a 2020 long only fund now larger than the original, opt-in privates, an 80 percent privates hybrid in 2021, and the new Mega Cap Tech Fund built on the thesis that endowments are structurally underweight the largest tech companies because they wrongly believe large cap has no alpha. He closes on his father, who left Goldman after 41 years to join Whale Rock as chairman and the gray hair until his death in 2011, a mentor remembered by countless people for his humility and grace.

    Notable Quotes

    “When you get the right part of the S-curve, you get exponential unit growth. If you have a very strong business model, your earnings don’t grow linearly, they grow exponentially.”

    Alex Sacerdote, stating the core of the Whale Rock investment framework

    “The world doesn’t think exponentially. Very few people believe you can accurately predict two, three, four years out. But if you follow and understand the S-curve and you know the moats and you know how to model, you really can predict these great things.”

    Alex Sacerdote, on why the market consistently underprices long-term earnings power

    “The enterprise AI or enterprise application AI market is less than 1 percent penetrated, and we’ve never seen, you know, we talk about S-curves, we call this an L curve, just straight up.”

    Alex Sacerdote, on why AI adoption looks different from every prior technology curve

    “We’re at 10 basis points of people really using AI and we’re already sold out. There’s not enough compute in the world. So Anthropic has half of what they need right now, and that’s before this huge takeup.”

    Alex Sacerdote, on the scale of the compute shortage relative to actual adoption

    “It’s okay to be late. It’s okay to miss the first one, two, three years in a lot of cases, because if the top of the S-curve is half a trillion, the growth can go on for a long time. It’s okay to miss the first 100 percent.”

    Alex Sacerdote, on why fear of missing out is the wrong instinct in a tall S-curve

    “The old way of software is like using a pen and paper or a horse and buggy. The new way of software is like a jet engine or frankly like the transporter from Star Trek. It’s so revolutionary it feels like it has to be disruptive.”

    Alex Sacerdote, explaining why Whale Rock went net short application software

    “You become like critical infrastructure, like selling a critical part on a plane. You’ll never get swapped out.”

    Alex Sacerdote, on how liquid-cooled AI servers turned commodity hardware suppliers into permanent fixtures

    “Why do you tell everyone your secret? It’s like why does the casino teach people how to play blackjack? It’s harder. It’s really hard to do.”

    Alex Sacerdote, quoting his mother on why a public framework does not erase the edge

    “He said, you know, I’ve been at Goldman for 41 years. How about I come and join you? I’ll be the gray hair. I’ll be the oversight. I’ll be the chairman. You do what you do.”

    Alex Sacerdote, recalling his father joining Whale Rock, the kindest thing anyone ever did for him

    Watch the full conversation here: Whale Rock Capital Founder on Investing in the Age of Exponential AI.

    Related Reading