Date: February 8, 2026
Location: Levi’s Stadium, Santa Clara
Matchup: Seattle Seahawks vs. New England Patriots
As kickoff approaches, NBC, Peacock, and Telemundo are set to deliver the most technologically advanced broadcast in NFL history. Below is the breakdown of the massive production numbers defining today’s event.
The Cost of a 30-Second Spot
The price of airtime for Super Bowl LX has broken all previous records. NBCUniversal confirmed that inventory sold out as early as September.
- Premium Spots: A handful of prime 30-second slots have sold for over $10 million.
- Average Price: The average cost for a standard 30-second commercial is approximately $8 million.
- Comparison: This is a significant jump from the $7 million average seen just two years ago.
The Visual Arsenal: Cameras & Tech
NBC has deployed 145 dedicated cameras. When including venue support, Sony reports over 175 total cameras are active inside the stadium.
- Game Coverage: 81 cameras trained solely on the field.
- Pre-Game: 64 cameras dedicated exclusively to the build-up.
- Specialty Angles: Includes two SkyCams (one “High Sky” for tactical views) and 18 POV cameras.
- Cinematic Style: The production is using Sony Venice 2 and Burano cinema cameras for the Halftime Show to provide a movie-like depth of field.
The Infrastructure & Connectivity
To connect this massive visual network, the crew has laid approximately 75 miles (396,000 feet) of fiber-optic and camera cable throughout Levi’s Stadium.
- Audio: 130 microphones embedded around the field to capture every hit and whistle.
- Command Center: 22 mobile production units are parked in the broadcast compound.
- Connectivity: A massive 5G upgrade allowing for median download speeds of 1.4 Gbps for fans inside the venue.
The Workforce & Attendance
- Staff: Over 700 NBC Sports employees are on-site to manage the broadcast.
- Talent: Mike Tirico (Play-by-Play), Cris Collinsworth (Analyst), Melissa Stark & Kaylee Hartung (Sideline).
- Attendance: Expected crowd of 65,000 to 70,000 fans.
The Entertainment Lineup
- Halftime: Bad Bunny (Apple Music Halftime Show)
- Anthem: Charlie Puth
- Pre-Game: Green Day