Figure is the $39 billion humanoid robotics company most likely to put a general-purpose robot in a commercial workforce, and possibly your living room, before the end of the decade. In a rare two-part sit-down on Sourcery with Molly O’Shea, Founder and CEO Brett Adcock opened every door of the company’s San Jose campus, walked through the manufacturing line, demoed Helix 2 cleaning a living room with no teleoperation, and laid out the plan to scale from thousands of robots in 2026 to a million units a year. He also explained why he fired the OpenAI partnership, why he believes humanoids will reach AGI before any other form factor, and why Figure 04 will be the company’s “iPhone 1 moment.”

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Brett Adcock founded Figure in 2022, self-funded it through a million-a-month burn rate in the first four months, and 15x’d the valuation to $39 billion in 18 months on roughly $2 billion raised from Jeff Bezos, Microsoft, Nvidia, Amazon, and originally OpenAI. The company designs every part in-house, from motors and batteries to the Helix vision-language-action neural network running onboard each robot. Figure deployed humanoids on a BMW assembly line for six months in 2025, hit record production in March 2026, plans to triple that by May, and is targeting a million units per year. Adcock argues that humanoid robotics is an intelligence problem, not a manufacturing problem, that under half of global GDP is human labor (a market measured in tens of trillions of dollars), and that physical interaction data may be the missing ingredient to true artificial general intelligence.

Key Takeaways

• Figure is valued at $39 billion after raising nearly $2 billion. Adcock 15x’d the valuation in 18 months and believes the eventual revenue opportunity is in the tens of trillions because roughly half of global GDP is human labor.
• The bottleneck is intelligence, not manufacturing. Figure already has the parts, the supply chain, and the capacity. The hard part is making robots that run autonomously at human-level performance for 7 to 10 hours a day with zero human intervention.
• Figure designs almost everything in-house. Motors, rotors, stators, sensors, kinematics, joints, batteries, more than 100 PCBs. Adcock claims no other humanoid group designs more parts than Figure.
• The OpenAI breakup was about model quality. OpenAI led Figure’s Series B and brought in Microsoft. After a year of collaboration, Adcock says Figure’s internal robot-learning team was running circles around OpenAI on humanoid AI, so he ended the partnership.
• Helix is Figure’s onboard vision-language-action model. It runs on GPUs in the robot’s torso, ingests camera pixels a few hundred times per second, and outputs joint positions for all ~40 motors. It works without internet connectivity. Helix 2 launched a couple months ago.
• Robots have more body positions than atoms in the universe. With 40 motors each capable of 360 degrees of rotation, the state space is 360 to the power of 40, which is why Figure abandoned hand-coded controls in favor of neural networks about a year ago.
• The “Never Fall” protocol is real. A project called Vulcan uses reinforcement learning to keep the robot upright even after losing a knee, ankle, or hip mid-task. The company demoed a robot hobbling on a velocity-locked knee.
• Figure 03 is the current production robot. It costs roughly 90% less than Figure 02, comes in under $100K per unit, has soft-wrapped foam shoulders, swappable fabric clothing, a high-top sneaker design, and inductive wireless charging at 2 kW through the feet (4 to 5 hours of runtime per 1 hour of charge).
• Figure 04 is being teased as the “iPhone 1 moment.” Adcock says the jump from Figure 03 to Figure 04 will be the largest generational improvement they have ever made, far bigger than 1 to 2 or 2 to 3.
• BMW deployed Figure robots for six months in 2025. The robots helped build a BMW X3 in the body shop. Adcock owns the first humanoid-built X3 personally and describes the deployment as the inflection point that led to Helix 2.
• Home robots will lease for around $400 to $600 a month. Comparable to a car lease. The robot docks itself in a 2-by-2-foot wireless charging station and runs laundry, dishes, and tidying tasks autonomously.
• Data is the biggest blocker. Figure has roughly 1 million hours of pre-training and mid-training data plus thousands of hours of post-training data. They also pay people in spandex bodysuits to do joint-level human movement capture.
• Adcock runs three companies simultaneously. Figure (humanoids), Cover (terahertz weapons-detection imaging spun out from NASA Jet Propulsion Lab for K-12 schools), and Hark (an AI lab building personalized AI models and devices, out of stealth two weeks ago).
• Physical AGI is the explicit goal. Adcock argues that real-world interaction data, learning by touching the world and observing the consequences, is the missing piece for true AGI, and that humanoids may reach it before chatbots do.
• Security is paranoid by design. A drone was caught hovering outside Figure’s office at one point. They tented the windows, restrict phones in certain areas, and treat industrial CAD and software as high-value IP.

Detailed Summary

The Company in Context

Figure is less than four years old. Adcock founded it in 2022 after stepping away from Archer Aviation, the eVTOL aircraft company he took public. He self-funded Figure to a million dollars a month in burn within four months, hired a 40-person team in four to five months, and pursued a vertically integrated strategy from day one. The thesis is simple. Roughly half of global GDP is human labor. Wages paid to commercial workers run into the tens of trillions of dollars annually. If you can build a humanoid that does general-purpose human work reliably, the resulting business compounds into one of the largest companies in history.

The campus in San Jose has four buildings: corporate headquarters with 250 to 300 engineers, BotQ (the manufacturing facility), the Grid (a 24/7 robot stress-test environment that runs holidays and weekends), and a design studio that opened to cameras for the first time. Total headcount is around 500. The company has raised close to $2 billion across rounds, with capital from Jeff Bezos, Microsoft, Nvidia, and Amazon. The valuation jumped 15x to $39 billion in 18 months.

Why Humanoid Robotics Is an Intelligence Problem

The core technical insight: a humanoid has roughly 40 motors, each capable of full 360-degree rotation, which produces a state space of 360 to the power of 40. That number is larger than the count of atoms in the observable universe. You cannot write hand-coded control logic for that. Figure pivoted entirely from classical controls to neural networks about a year ago, and the team has built what Adcock claims is the best humanoid neural-network controller in the world.

Helix is a vision-language-action model that runs onboard each robot. It accepts a natural-language prompt like “clean the living room,” reasons through the scene from camera input, and outputs joint commands a few hundred times per second. Inference happens locally on GPUs inside the torso, so the robot keeps working with no internet connection. Helix 2 launched a few months ago following lessons learned from the BMW deployment, and Figure has roughly a million hours of base training data plus thousands of hours of post-training data driving it.

The OpenAI Partnership and Breakup

OpenAI led Figure’s Series B alongside Microsoft. The two teams collaborated for roughly a year on running language models on humanoids. Adcock says he got to know Sam Altman and the team well, but over time it became clear that Figure’s internal robot-learning engineers (most with over a decade of experience in the field) were outpacing OpenAI on testing, model training, and integration with humanoid hardware. Adcock also implies OpenAI was getting interested in robotics itself, which created a strategic conflict. He ended the partnership. He is candid about being wrong on the original strategic logic for letting them invest in the first place.

BotQ: The Humanoid Factory

BotQ is the assembly facility where Figure 03 robots are born. Lines build heads, batteries, arms, legs, and hands separately. Each subsystem goes through end-of-line testing before integration. Heads contain camera systems, IMU, thermal sensors, Wi-Fi, 5G, Bluetooth, and lights, and are flashed with firmware and calibrated on the line. The 2.25 kilowatt-hour battery pack is custom-designed with a structural enclosure, polyurethane potting, and an internally engineered thermal-runaway venting system. The requirement is that no flame ever exits the pack. Figure has never had a robot catch fire.

March 2026 was the company’s record production month, more robots built than in the entire prior history of the company combined. Adcock plans to triple that by May. After assembly, robots run a multi-hour “burn-in” in dedicated bays where the robot self-checks for loose cables, comm errors, or bad parts. They wear vests during gantry-supported wakeup. Once they pass, they walk themselves over to headquarters.

The Grid and the Never-Fall Protocol

The Grid runs robots 24/7 at higher operational intensity than any client site. It is the last line of defense before software ships. A dedicated team called Never Fall predicts every plausible fault and engineers around it. The Vulcan project takes this further: using reinforcement learning in simulation, robots learn to survive losing a knee, ankle, or hip mid-task. In the demo, a robot’s left knee was velocity-locked (simulating a lost actuator), and the robot continued hobbling around without falling. A backup robot can be summoned to take over the work.

The Home Robot Demo

Figure 03 demoed tidying a living room in a home environment built into the campus. The robot was given the prompt “clean the living room” and reasoned through the task autonomously: clearing cups, putting away toys, wiping the table. There was a brief sassy spray during the cleaning sequence. Adcock was emphatic that this is not teleoperated despite persistent online rumors. Helix 2 runs entirely onboard, no human in the loop.

The product plan for the home is a leasing model in the $400 to $600 per month range, comparable to a car lease. The dock is roughly 2 feet by 2 feet and plugs into a standard wall outlet. Charging happens inductively through the feet at 2 kilowatts, giving roughly 4 to 5 hours of runtime per 1 hour of charge. Figure is not selling to homes yet but plans to soon.

The Three Generations (and the Fourth)

Figure 01 was a “cyberpunk” first-generation robot built for speed of iteration, costing hundreds of thousands of dollars per unit. Most parts were CNC-machined to Formula 1 precision. It walked within a year of company founding, which Adcock claims is among the fastest humanoid walking timelines in history. It had a tendon-driven hand (motors in the forearm) which Figure abandoned early. Because the wrist motors were too far along to redesign, the team raided foot motors and stuffed them in the forearm, producing the so-called Frankenstein forearm where the wrist bent halfway up the arm. Adcock was sure people would notice. In three years, no one ever asked.

Figure 02 moved the battery from a backpack into the torso, doubled the battery, tripled the compute, added new cameras, and used an exoskeleton load-bearing structure inspired by aircraft skin design. Roughly 50 units were built. It was retired about a month before filming.

Figure 03, the current production model, is roughly 90% cheaper than Figure 02 and slimmer in profile. It has soft foam-wrapped shoulders, swappable fabric clothing (with a zipper down the back), high-top sneakers, and the latest-generation hand with camera-based tactile sensors. The aesthetic was deliberately moved away from “too roboty.” Figure 03 was the first humanoid robot at the White House (greeting guests at an event with the First Lady).

Figure 04 is in late-stage detailed design. Adcock describes it as the company’s “iPhone 1 moment,” a much larger generational leap than any prior version, with substantial cost reduction, easier manufacturing, easier home setup, and changes Adcock says are too sensitive to discuss publicly.

Hands and the Path to Physical AGI

Figure recently teased a high-degree-of-freedom hand with as many joints as a human hand. Adcock argues this is essential not just for dextrous manipulation but for passive learning from humans at scale. If humans can move their hands in arbitrary ways, the robot needs to be able to map onto those movements at test time. He believes the path to AGI in physical embodiment runs through the hands.

Adcock’s broader claim is that physical interaction data, learning what happens when you touch, push, lift, or drop something, is the missing ingredient that current frontier language models lack. Most human intelligence is built through trial and error in the physical world. If that is true, humanoids may close the gap to AGI before pure software systems do.

Brett Adcock’s Other Companies

Cover is a school weapons-detection company spun out of NASA’s Jet Propulsion Lab. It uses terahertz imaging radar (originally developed for the Iraq and Afghanistan wars to find bomb vests at standoff distance) to detect concealed weapons in clothing or backpacks from 5 to 20 meters away, far further than airport scanners. Adcock bought the IP outright two years ago, and Caltech holds a small minority interest. The team is largely former JPL engineers based in Pasadena. Beta deployments to schools are planned by end of year, with 130,000 K-12 schools as the addressable market. Adcock self-funds it.

Hark is an AI lab Adcock started seven or eight months ago and unveiled two weeks before the interview. It has 50 employees and is building next-generation personalized AI models alongside new AI hardware (the thesis being that 20-year-old form factors like phones and laptops are the wrong interface for AI).

Operating Philosophy

Adcock works from the engineering bullpen, not a corner office. He cut the “annual golf trip” category of relationships out of his life five years ago to make space for family and three companies. He goes home for dinner and bedtime with his kids and returns to the office after. He cites Steve Jobs and Jeff Bezos (a Figure investor) as influences and frames his work ethic as wanting to play “11 out of 10.” He maintains tight physical and digital security: a drone was once caught surveilling the office through a window, after which the team tented the glass.

Risks

Adcock is direct that the odds of full success are low. The risk list is long: manufacturing at unprecedented rates, robots running fully autonomously without human intervention (which no one has demonstrated), AI policies that generalize across every environment, hardware reliability, low unit cost, consumer demand. He frames his job as a daily funnel of the most pernicious problems in the company.

He does not see capital or the $39B valuation as the binding constraint. If the robots work, he projects revenue measured in tens of trillions of dollars and points out that tech companies trade at 10 to 20 times revenue.

Thoughts

The most interesting structural claim Adcock makes is that humanoid robotics is an intelligence problem, not a manufacturing problem. That is a strong statement about where the difficulty actually lives. If the bottleneck were industrial (parts, supply chain, factory throughput), the dominant strategy would be to wait for incumbents like Foxconn or BYD to enter and underprice everyone. If the bottleneck is intelligence, the dominant strategy is exactly what Figure is doing: integrate vertically, control the hardware, generate proprietary training data, and run a tight feedback loop between deployments and model updates. The BMW deployment producing the lessons that became Helix 2 is the cleanest illustration of that loop in action.

The 360-to-the-40th state space framing is a useful reminder of why neural networks won this domain. Anything you cannot enumerate, you must learn. The pivot from classical controls to neural networks about a year ago is probably the single highest-leverage decision in the company’s history, and it tracks with the broader collapse of hand-coded systems across robotics, autonomy, and even compilers.

The OpenAI breakup is more interesting than it first appears. Adcock’s story is not “they were bad,” it is “we got better than them, faster.” That is consistent with a recurring pattern in AI right now: vertically integrated application companies, where the model is the product, are starting to outpace general-purpose model providers on their own narrow domains. If physical AGI does happen first in embodiment, that pattern will look prophetic in retrospect.

The home leasing model at $400 to $600 per month is the part most people will underestimate. That price point is not luxury. It is roughly the cost of a modest car payment, less than full-time childcare, less than a cleaning service plus a dog walker plus laundry pickup. If the robot can actually do laundry, dishes, and tidying every day with no failures, the consumer math gets aggressive fast. The bottleneck is reliability per hour, not willingness to pay.

The skeptic’s case is also worth holding in mind. “Working” in a curated demo home is not the same as working in 100,000 messy real homes with cats, kids, weird furniture, and unpredictable lighting. Generalization is exactly the problem Adcock concedes is unsolved. The Vulcan demo (hobbling on a velocity-locked knee) is impressive, but a single failure mode handled is a long way from “never fall” across the full distribution of real-world conditions. The phrase “we want to be able to” appears repeatedly in Adcock’s roadmap, and it is doing a lot of work.

Still, the velocity is real. Record manufacturing in March, tripling by May, four buildings, 500 employees, vertically integrated parts, a custom battery line, BMW deployment, White House appearance, Time cover, Helix 2 in production, Figure 04 in detailed design. The competitive landscape (Tesla Optimus, 1X, Apptronik, Unitree, and several Chinese entrants) is going to determine whether Figure stays “a few years ahead” of everyone, as Adcock claims, or whether the gap collapses. But if humanoids actually work, this is one of the very few companies positioned to capture the upside, and Adcock has been operating the playbook for almost four years.

The most underrated detail in the whole tour: Figure 04 is being described internally as the iPhone 1. Figure 03 is the BlackBerry. If that framing holds up, the next 12 to 24 months are when this market gets defined.