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  • OpenCode CEO Jay V on 20x Growth in 6 Months: 13 Million Users, 7 Trillion Tokens a Day, the Anthropic Block That Backfired, and the 16-Year Road to Overnight Success

    In this episode of Y Combinator’s Lightcone podcast, Jay V, founder and CEO of OpenCode, the open-source coding agent that works with any model, walks through one of the wildest growth stories in developer tools: 650,000 monthly active users in January to roughly 13 million by June, 7 trillion tokens processed per day, and a business that went from zero to a $40 million revenue run rate in about eight months. He also tells the part almost nobody knows: the company behind this “overnight success” is a 16-year-old legal entity that applied to Y Combinator nine times before getting in.

    TLDW

    Jay V explains how OpenCode grew 20x in six months to around 13 million monthly active users and 4.6 million weekly actives, processing 7 trillion tokens a day (more than OpenRouter’s entire volume), with an inference business annualizing near $40 million plus 160,000 subscribers worth another $18 million. The inflection point came when Anthropic started blocking Claude Code subscriptions inside OpenCode by rejecting requests whose system prompt contained the words “open code,” which backfired by equating the two products and sending curious users flooding in, shortly after which OpenAI’s Codex officially supported OpenCode. The conversation covers OpenCode’s public usage data (DeepSeek Flash dominating token volume despite GLM hype), a global user base led by China at 17% with heavy usage in Indonesia, Brazil, and Vietnam, Fortune 500 companies discovering thousands of employees already using the tool, the shift from ad-based CAC to token-based CAC, the flat 24-hour GPU utilization curve that comes from serving the whole planet, the “betting the field” marketplace thesis on model commoditization, and the founder’s 16-year, nine-application journey from a Waterloo dorm through SST, OpenNext, and selling coffee over SSH to finally catching lightning.

    Thoughts

    The Anthropic block is the most instructive growth story in the episode, because it is a perfect modern Streisand effect. Anthropic had a defensible reason to stop subsidized Claude Code subscriptions from flowing through a third-party harness, but the implementation (rejecting any request whose system prompt literally contained “open code”) turned a quiet policy decision into a public endorsement. As Jay puts it, the block placed OpenCode on the same pedestal as Claude Code in the minds of developers who had never heard of it. The hosts’ Instacart comparison is apt: when Amazon bought Whole Foods, the “death of Instacart” meme drove every grocer in America into Instacart’s arms. Incumbents keep learning this lesson the hard way. You cannot block a product without simultaneously advertising that it matters.

    The deeper story is geographic. Silicon Valley talks about coding agents as if the $200-per-month power user is the market, and Jay’s data says the opposite. China alone is 17% of OpenCode’s usage, with Indonesia, Brazil, and Vietnam each carrying meaningful share, places where a frontier subscription costs more than rent. OpenCode’s $10 Go plan, running DeepSeek and GLM instead of Sonnet and Opus, is how billions of developers will actually have their first coding-agent moment. There is also a hard operational edge hiding in that distribution: because the East works while the West sleeps, OpenCode’s GPU utilization runs a nearly flat 24-hour cycle, which quietly improves unit economics in a way no single-market competitor can match. Serving the whole planet is not just a mission statement. It is a margin strategy.

    OpenCode’s neutrality is turning into one of the most valuable datasets in AI. Because the product is a harness over every model rather than a storefront for one lab, opencode.ai/data shows what developers actually run when they are spending their own money, and it routinely contradicts the Twitter narrative. GLM was supposedly eating DeepSeek’s lunch; the token-volume charts show DeepSeek Flash dipping and then bouncing right back. Users are not loyal, they are rational: they ride frontier limits until they hit caps, then switch to models cheap and fast enough to finish the day’s work. That behavioral reality, boring cost optimization rather than fandom, is what the model market actually looks like once the marketing fog clears, and only a neutral aggregator gets to see it.

    The business model inversion deserves more attention than it usually gets. In the last era, customer acquisition cost meant ads. In this one, it means tokens: the free tier is the marketing budget, spent on giving people the aha moment, and the payoff comes when a fraction of those users become whales paying per token, where OpenCode’s volume discounts become margin. This is the same funnel Anthropic and OpenAI run, except the frontier labs subsidize with investor billions while OpenCode rides the falling cost curve of open-weight models. The enterprise motion follows the same bottoms-up physics: no procurement dance, just inbound emails saying thousands of our employees are already using you, please sign the security questionnaire. That is the purest product-market-fit signal that exists.

    And then there is the 16-year overnight success. Same legal entity since 2010, same two founders from a Waterloo dorm room, nine YC applications and four interviews before acceptance in 2021, years of living with parents and running out of money, a serverless framework, a coffee shop that ran over SSH. Every “dead end” turns out to have been training: the consumer company taught metrics discipline, SST taught open source and building in public, the terminal storefront taught terminal-UI craft that made OpenCode instantly credible with the Neovim crowd. The hosts land the right conclusion: lightning did strike, but the founders spent a decade positioning the bottle. In an industry currently obsessed with six-month-old unicorns, this episode is a useful reminder that most of them are carrying more history than the headline suggests.

    Key Takeaways

    • OpenCode ended June 2026 at roughly 13 million monthly active users and 4.6 million weekly actives, close to Codex’s numbers, a 20x increase from about 650,000 monthly actives at the start of the year.
    • The platform now processes around 7 trillion tokens per day, more than OpenRouter’s total of roughly 6 trillion, up from about 300 billion per day at the beginning of the year.
    • The pay-per-token inference business, launched around late September 2025, annualizes to $31-33 million on June data and $38-40 million on the most recent week, roughly eight months from zero.
    • The subscription product launched in late February has grown to about 160,000 monthly subscribers, roughly $18 million in annualized revenue on top of inference.
    • A Codex lead engineer publicly noted that about 5% of all Codex subscribers use OpenCode as their main harness, and OpenAI officially supports Codex subscriptions inside OpenCode.
    • In the first week of January, Anthropic began blocking Claude Code subscriptions in OpenCode by rejecting any request whose system prompt contained the words “open code.”
    • Jay concedes the block made business sense (Anthropic subsidizes that usage) but says it inadvertently equated OpenCode with Claude Code and drove waves of new users to investigate the product.
    • The hosts compare it to Amazon buying Whole Foods: the “death of Instacart” meme drove every grocer in America to sign with Instacart, fueling its growth instead of killing it.
    • The founding premise is that most people in the world still have not experienced the magic of a coding agent, and frontier per-token prices put that moment out of reach for much of the globe.
    • When OpenCode launched in June 2025 the pitch was using your Claude Code subscription in a better terminal UI; by August and September the first credible open-source models (GLM, Kimi, MiniMax) arrived, roughly six months behind the frontier.
    • February 2026 marked the first four-week span in OpenCode’s data where users ran Gemini more than the Anthropic models (Sonnet plus Opus combined), which convinced the team the non-Anthropic models were ready for real work and triggered the subscription launch.
    • OpenCode publishes its usage data at opencode.ai/data, covering the Go plan where $10 a month buys access to open-source models.
    • DeepSeek Flash leads token volume per day, with the two DeepSeek models plus GLM as the top three, despite social media chatter suggesting GLM had overtaken DeepSeek.
    • By unique users the top models run DeepSeek Flash at about 38,000, DeepSeek Pro at 31,000, and GLM 5.2 near 30,000.
    • A key usage pattern: as users approach daily or weekly limits on premium models, they switch to very cheap models like DeepSeek Flash to finish their work, extending how much coding-agent time their budget buys.
    • Speed matters too: some open models are hosted with far higher tokens-per-second than alternatives, making the agent feel near real time, and users perceive quality niches, like GLM 5.2 being better at front-end design.
    • China is OpenCode’s largest market at 17% of usage, which the hosts note may make it the only YC company in history with meaningful usage in China, partly because Chinese developers want to run Chinese models and OpenCode gives them that choice.
    • Developing countries are huge: Indonesia at 4% of traffic, Brazil at 5%, plus Vietnam and similar markets where a $200-a-month Claude Code subscription is prohibitively expensive.
    • The US, which the team was not even targeting with the Go plan, is growing strongly anyway, which Jay reads as a broader vibe shift toward token budgeting even among Americans.
    • Large US companies with effectively unlimited token budgets also adopted OpenCode early because they did not want to be locked into a specific model or harness.
    • Dozens of forward-leaning Fortune 500 companies have significant OpenCode footprints, often discovered when the company itself emails saying thousands of employees are already using it.
    • Enterprise inbound has inverted the old SaaS procurement dance: companies beg OpenCode to fill out security questionnaires so they can officially use a product their engineers already adopted.
    • Enterprise pull comes in four flavors: officially blessing developer usage, extending the tool to non-technical employees, embedding the agent loop inside their own products, and managing token spend by routing teams to cheaper models.
    • One enterprise asked for deep visibility into exactly what every employee does with the tool, which the team flagged as a should-we-even-build-this question.
    • Ramp built a Slack bot running OpenCode’s embeddable server (the agent loop that works behind the UI) before OpenCode had built anything similar internally, publishing a blog post about it in December.
    • OpenCode is architected as a two-part product: the terminal UI you interact with, and a separately embeddable server that runs the agent loop and calls the LLM.
    • The new CAC is tokens, not ads: the free tier exists to give people the magic moment, the subscription converts them to real work, and whales paying per token feed directly into margin via OpenCode’s volume discounts on inference.
    • The episode references Dylan Patel’s podcast claim that Anthropic reached roughly $50 billion annualized revenue at around 70% margin in Q2, proof that the subsidize-then-harvest funnel can cross into profitability.
    • Global usage produces a nearly flat 24-hour GPU utilization curve (the East works while the West sleeps), improving unit economics versus competitors serving one region.
    • Jay describes OpenCode as a marketplace that showcases model diversity: competition among labs benefits consumers, while vendor lock-in mostly benefits vendor margins.
    • OpenCode is now the largest customer by token volume for most open-source model labs, making the relationship symbiotic: the strategy is not picking a winning lab but betting the whole field.
    • Every bump in OpenCode’s monthly actives traces back to a corresponding release in the open-source model market, making its growth a proxy for open-model progress.
    • The name OpenCode was deliberate positioning: when a market has one or two dominant players, the rest coalesces around an open alternative, and whoever occupies that position first is very hard to displace.
    • To support 70+ models and providers at launch, the team built models.dev, an open-source database of models and providers that Jay calls probably the best such dataset in the world.
    • The origin moment: when Claude Code appeared in February 2025, the team (Neovim users unimpressed by its terminal UI) decided to build a coding agent that met the standard of modern terminal tools, credibility that resonated instantly with the core developer audience.
    • The team had form here: co-founder Dax had built terminal.shop, a complete storefront for buying coffee over SSH, the kind of eccentric-taste project the hosts argue pulls founders toward outlier outcomes.
    • The company is one 16-year-old legal entity, incorporated in 2010, founded by Jay and his college roommate Frank after a Waterloo co-op term convinced Jay he never wanted a normal job.
    • Jay applied to YC nine times between 2016 and 2021 with four interviews before getting in, with his first interview dating back to the era when Paul Graham ran them and an Airbnb founder was hanging around the waiting room.
    • The 2021 YC idea was a serverless platform, Heroku for AWS, which became SST, the team’s first big open-source project and the on-ramp to building in public.
    • Building in public became core identity after co-founder Dax observed that if all your code is public and you work in public, staying silent about it is a disservice to the product; the community now follows the company like a reality TV show.
    • Jay credits survival to stubbornness, visible forward progress, and cheap burn (living with parents after running out of money), while warning founders: don’t try this at home.
    • The hosts’ framing of the whole arc: it took ten years of grinding to get to zero-to-$30-million in eight months, and catching lightning in a bottle requires positioning the bottle correctly first.

    Detailed Summary

    The Numbers: 20x in Six Months

    OpenCode began the year around 650,000 monthly active users and ended June near 13 million, with 4.6 million weekly actives that put it in the same conversation as OpenAI’s Codex. Token throughput grew from roughly 300 billion per day to 7 trillion, a volume larger than all of OpenRouter. The money followed two tracks: a pay-per-token inference business launched in the fall that annualizes near $40 million on recent weeks, and a subscription product launched in late February that reached 160,000 monthly subscribers and about $18 million annualized. Codex officially supporting OpenCode, with around 5% of Codex subscribers choosing it as their harness, added a second frontier on-ramp right as the Anthropic controversy peaked.

    The Anthropic Block That Backfired

    Using a Claude Code subscription inside OpenCode was one of the most common usage patterns until Anthropic moved to stop it in early January, rejecting requests whose system prompt mentioned “open code.” Jay is gracious about the logic (Anthropic subsidizes subscription usage and wants it inside its own product) but the effect was the opposite of containment. The block put the scrappy open-source harness on the same pedestal as the category leader, told every developer who had not tried it that it was worth investigating, and kicked off the year’s 20x run. The hosts draw the Instacart parallel: a supposed death blow that functioned as the best marketing campaign the company never paid for.

    A Global User Base the Valley Doesn’t See

    The product premise is that the coding-agent aha moment is a once-a-generation experience most of the world cannot afford at frontier prices. The Go plan ($10 a month for open-source models) was built for that global audience, and the geography shows it: China leads at 17%, with Indonesia at 4%, Brazil at 5%, and Vietnam prominent, markets where $200 a month is simply not a consumer price point. Two surprises followed. Chinese developers use OpenCode partly to run their own country’s models, which no US-locked product lets them do. And the US, never the target for Go, is growing fast anyway, which Jay reads as the token-budgeting vibe shift reaching even the throw-money-at-it crowd, helped by moments like GLM 5.2’s popularity making the plan the easiest way to try it.

    What the Usage Data Really Shows

    OpenCode publishes per-model usage at opencode.ai/data, and because every data point is an actual end user rather than aggregated API traffic, it is arguably the cleanest picture of what working engineers really run. DeepSeek Flash dominates token volume, the two DeepSeeks plus GLM hold the top three, and the market-share graph shows DeepSeek dipping when GLM launched and then bouncing back, contradicting the Twitter narrative of a GLM takeover. By unique users, Flash leads at 38,000 with DeepSeek Pro at 31,000 and GLM 5.2 near 30,000. The behavioral driver is pragmatic: cheap, fast models let users keep working after they hit premium limits, hosted speeds make some models feel real time, and perceived niches (GLM for front-end design) steer specific workloads.

    Enterprises Arriving Through the Back Door

    Before the open-model wave, companies adopted OpenCode to avoid lock-in to any single model or harness. Now dozens of forward-thinking Fortune 500 companies have significant footprints, and the procurement process has inverted: instead of sales outreach, OpenCode receives DMs saying a few thousand employees are already using the product, please sign the security questionnaire, and often, please don’t tell anyone. Once inside, enterprises pull in predictable directions: extend access to non-technical staff, embed the agent loop in their own products, and manage token spend by restricting expensive frontier models to teams that need them. Ramp exemplified the embedding path, running a Slack bot on OpenCode’s server component before OpenCode itself had tried it. One request, total visibility into employee activity, raised the harder question of what the company is willing to build.

    Token Economics: CAC Is Now Paid in Tokens

    The episode’s sharpest business insight is that customer acquisition cost has migrated from ads to tokens. Becoming skilled enough with coding agents to justify heavy spend is itself expensive, a chasm most individuals and companies cannot cross unaided. Anthropic and OpenAI solve this by subsidizing subscriptions until a percentage of users become whales, and per Dylan Patel’s numbers cited in the episode, that funnel has carried Anthropic to roughly $50 billion annualized at 70% margins. OpenCode runs the same funnel without frontier-scale subsidies: the free tier delivers the magic moment, the $10 plan makes real work affordable on open models, and whales paying per token convert OpenCode’s volume discounts into margin. The flat 24-hour GPU utilization curve from serving every timezone compounds the advantage.

    Betting the Field: The Marketplace Thesis

    Jay frames OpenCode as a marketplace where users pick models by attribute and cost, which keeps labs honest and passes competitive gains to consumers instead of vendor margins. Every bump in OpenCode’s growth traces to a release in the open-model market, so the company is explicitly not picking a winning lab; it is betting the field. That bet has made OpenCode the largest customer by token volume for most open-source model labs, a symbiosis where each side needs the other. On commoditization, Jay’s view is nuanced: the intelligence market is so large that labs will carve defensible niches along the quality-cost-performance axes, the way DeepSeek deliberately owns the cost corner. The positioning strategy has deep roots: as with the team’s earlier OpenNext project, when a market has two dominant players, the rest coalesces around an open alternative, and OpenCode raced to become that default, building models.dev along the way just to support 70+ providers at launch.

    Sixteen Years to Overnight Success

    The backstory reframes everything. Jay started the company after a discouraging Waterloo co-op term in 2006-2007, incorporated with college roommate Frank in 2010, and spent the next decade shipping products that did “reasonably well” while applying to YC nine times across 2016-2021, with four interviews, all as the same legal entity, the same founders, and a rotating cast of ideas. His first YC interview was with Paul Graham, in a waiting room shared with an Airbnb founder. Acceptance finally came in 2021 with the serverless platform that became SST, the team’s gateway into open source and building in public, a practice pushed by YC’s Dalton and crystallized by co-founder Dax’s observation that public code deserves public storytelling. When Claude Code landed in February 2025, the team’s terminal-UI taste (honed on projects as eccentric as coffee-over-SSH) told them exactly what to build. The hosts close on the honest version of the lightning-in-a-bottle myth: ten years of grinding taught the team consumer metrics, open source, marketing, and positioning, so when the strike came, the bottle was already in place.

    Notable Quotes

    “Most people in the world still haven’t experienced the magic of a coding agent.”

    Jay V, on the founding premise of OpenCode

    “You really know you have product market fit when like enterprises are bugging you to sign the security agreement so they can use your product.”

    Lightcone host, on OpenCode’s inverted enterprise sales motion

    “It’s not that we’re picking a winner in terms of a model lab. We’re just betting the field. We just think the rest of the field is going to do well.”

    Jay V, on OpenCode’s strategy toward the model market

    “With these open-source models, we’re the largest customer for most of them.”

    Jay V, on OpenCode’s token volume relative to open-model labs

    “When you’ve got a dominant or in this case two dominant players in the market, the rest of the market coalesces around an open alternative. And picking that position ends up being really valuable because if you pick it, it’s very hard for somebody else to displace you.”

    Jay V, on the deliberate positioning behind the OpenCode name

    “This is just an unprecedented market, like the market for intelligence has not existed before, everybody should be thinking in a positive-sum grow-the-pie mentality.”

    Lightcone host, on why labs should welcome OpenCode’s growth

    “Look, you know, all your code is public. You work basically in public. If you don’t talk about it publicly, you’re probably doing yourself a disservice and your product a disservice.”

    Jay V, recounting co-founder Dax’s case for building in public

    “It was really more a journey that took 10 years to get to 0 to 30 million in 8 months.”

    Lightcone host, reframing the overnight-success narrative

    “To catch the lightning in the bottle, you actually like have to sort of position the bottle correctly and be ready for it and know what to do with it.”

    Lightcone host, closing the episode on preparation meeting luck

    Watch the full conversation here.

    Related Reading

    • OpenCode the open-source coding agent discussed throughout the episode, including its public usage data.
    • models.dev the open-source database of AI models and providers the team built to support 70+ providers at launch.
    • SST the serverless framework that got the company into YC and established its open-source, build-in-public roots.
    • Terminal the coffee-over-SSH storefront that proved the team’s terminal-UI chops before OpenCode existed.
    • Y Combinator the accelerator behind the Lightcone podcast, which Jay applied to nine times before getting in.
  • Benedict Evans on the Economics of AI Usage, Why Foundation Models May Become Commodities, and What Comes Next for SaaS

    Benedict Evans returns to the a16z podcast to update the thesis behind his widely read “AI eats the world” presentation, and the picture he paints is less about hype and more about hard economics. In this conversation he works through what has actually played out in the last year, why agentic coding became the one use case with real product market fit, and why he keeps arguing that foundation models may end up as commodities while the value moves somewhere else entirely. You can watch the full conversation here.

    TLDW

    Benedict Evans argues that the AI moment looks a lot like the early internet, the early PC era, and the rollout of mobile data, which means it is exciting, genuinely transformative, and almost impossible to predict use case by use case. Agentic coding is the only field with clear product market fit right now, with revenue run rates exploding from roughly nine billion to forty seven billion, while consumers still use chatbots weekly rather than daily. His central claim is that foundation models show no obvious network effect or sustainable differentiation, the chatbot is a limited v1 interface, and the model labs cannot build every application, so the value will likely move up the stack the way it did with chips, ISPs, and mobile networks rather than staying with the model providers. He covers the brutal supply and demand disequilibrium driving today’s token pricing and ten thousand dollar surprise bills, the financial gravity problem of hyperscalers spending over half their revenue on capex, the Jevons paradox and consumer surplus that may compete away productivity gains, the way the important questions move out of San Francisco and into industries like law, consulting, finance, and advertising, and the distinction between automating tasks and changing jobs. His closing image is an IBM ad from the 1950s promising “150 extra engineers,” a reminder that every platform shift feels unprecedented and that in twenty years we will simply say of course computers do that.

    Thoughts

    The most useful thing Evans does here is refuse to collapse uncertainty into a clean prediction, and then explain exactly why that refusal is the correct posture rather than a cop out. He distinguishes between the parts where he will commit to a view, that foundation models are probably not a product and the chatbot is probably not the right interface, and the parts where there are simply too many open paths to call. That discipline is rare in AI commentary, where the incentive is to sound certain. The commodity argument is not “models are worthless.” It is a chain of reasoning: there is no visible network effect, no durable differentiation beyond willingness to spend, no lock in comparable to Windows or iOS, and a likely structure of three to six well funded competitors plus open source and edge models all selling the same thing. Ask where price discipline comes from in that picture and the honest answer is that it probably does not, which is how you get a commodity even when demand is effectively infinite.

    The mobile data analogy is the load bearing comparison and it deserves to be taken seriously. Mobile data traffic rose something like fifteen hundred to two thousand times over fifteen years, the networks built an extraordinary piece of global infrastructure, everyone came to depend on it, and yet the operators captured almost none of the value because all the interesting stuff got built on top by someone else. Telco stocks were flat for two decades. If that is the template, then the trillion dollars of capex flowing into AI infrastructure can be both a worthwhile investment and a terrible place to expect outsized equity returns, because building the road is not the same as owning the traffic. The counterpoint Evans keeps fairly on the table is the operating system path, where Windows and iOS did capture value, but he notes they had levers and network effects that LLMs do not appear to have.

    His framing of where the questions live is the part most people in tech underweight. Once a technology works, the interesting questions stop being technology questions. Netflix is not a tech company in the sense that matters, because its real decisions are Los Angeles decisions about shows, talent, and sports, not San Francisco decisions about infrastructure. By the same logic, what AI means for a law firm is mostly a question for people who understand what associates actually do and what clients are actually paying for, not for model researchers. This is why the “the model will just do the whole thing” story keeps running aground. Most valuable software does not solve a problem the customer already knew they had. It often takes years to convince an industry that a problem even exists, and an LLM prompt does not surface latent problems that no one has articulated.

    The economic plumbing he describes is where the near term risk actually sits. We are in extreme disequilibrium, where twenty dollars a month can buy ten thousand dollars of tokens on one side and a weekend of experimentation can produce a ten thousand dollar bill on the other, exactly the pattern mobile data went through around 2009 and 2010. That gets resolved with the boring machinery of caps, throttling, and pricing tiers, not with magic. Layered on top is the financial gravity problem: Microsoft, Meta, and Google heading toward spending more than half of revenue on capex, with roughly seven hundred billion dollars of guidance across the big players, against a hard ceiling because there is not ten trillion dollars a year available to spend. And even when the productivity gains are real, the Jevons paradox and consumer surplus suggest much of the benefit gets competed away. If a discounted cash flow model used to take a week and now takes ten seconds, you do fifty of them and charge the client the same, which is great for clients and unremarkable for margins.

    The honest takeaway for builders is that the answer to “what does this do to software” is more software, probably one or two orders of magnitude more, just as SaaS itself produced an explosion rather than a consolidation. The SaaS apocalypse is real in the sense that some meaningful percentage of existing companies get wiped out, and unknowable in the sense that no one can yet say which ones, which is why thoughtful investors are reluctant to be long software in the dark. For anyone pursuing a more deliberate, purposeful relationship with technology, the closing note is the one to keep: every one of these shifts felt singular and world ending and world making at the time, it reshaped work and put people out of jobs and created things we love, and then it quietly became invisible. The goal is to stay clear eyed about which of those buckets a given change lands in rather than getting swept up in the noise of what someone said at a party yesterday.

    Key Takeaways

    • Agentic coding shifted from “kind of useful” to “really changing everything” at the start of the year, and it is the single field with unambiguous product market fit, where customers are pulling it out of your hands.
    • Coding working first was foreseeable in hindsight: software developers were the ones messing with the tools, and the first thing people do with a new kind of computer is build more computing, just as the first thing people did with PCs was make computers.
    • Anthropic, with less capital raised, chose to focus on coding and got it working, while OpenAI cycled through a more everything all at once strategy before narrowing in.
    • The intense focus on coding comes bundled with a supply crunch, a capacity crunch, and a price and capex imbalance that defines the current moment.
    • Most of the fundamental questions from two or three years ago still have no answers: whether there will be a winner in models, whether models capture value up the stack, how much they can do, and whether consumers will use this daily rather than weekly.
    • There is a wide gap between Valley insiders running clusters of Mac Studios all day and the roughly forty percent of people who say AI is “kind of useful, I used it last week for something.”
    • Outside tech, companies are adopting AI as one at a time point solutions for specific back office processes, like a commodities company using LLMs for better cash flow forecasting, not as a general purpose assistant.
    • Adoption always compounds on prior platforms: you could not have nine hundred million weekly active users in the Netscape era because there were not nine hundred million PCs on the planet.
    • Early in any platform shift almost nothing works smoothly, from sound cards and floppy disks with TCP/IP to computers that froze and lost your work, and AI is at that stage now.
    • Today’s token pricing crunch mirrors the mobile data shock of 2009 to 2010, where flat rate plans collided with surging usage and networks had to realign price with marginal cost through caps, fair use, and throttling.
    • Mobile data traffic rose roughly fifteen hundred to two thousand times in fifteen years, mobile networks earn around a trillion dollars and spend about two hundred billion a year on capex, yet their stocks have been flat for twenty years because all the value moved up the stack.
    • The central LLM question is whether the model can do the whole thing or whether you need hundreds of applications built on top, the same way you needed apps on Windows and iOS.
    • Evans sees no network effect and no sustainable differentiation between models beyond willingness to spend money, which points toward commodity infrastructure sold near marginal cost.
    • Chip companies, ISPs, and mobile operators did not capture the value; Windows and iOS did, but only because they had levers to move up the stack and real network effects, which models lack.
    • A useful comparison is semiconductors, where each generation gets more expensive and the field narrows to fewer players, suggesting three to six frontier model makers spending somewhere between two hundred billion and two trillion dollars a year.
    • Enterprises do not standardize on a model the way they once thought about AWS; the cloud and the model get abstracted away, so customers do not even know which one their SaaS product runs on.
    • Demand for tokens being effectively infinite does not prevent a price equilibrium, exactly as infinite demand for mobile bits still produced murderous price wars between commodity carriers.
    • History teaches that something will happen but rarely what; the smartest people in tech wrongly predicted Android would crush the iPhone on open versus closed grounds.
    • One characteristic of tech is that the moment you understand how something works is the moment to move on, which is why Evans stopped updating his Apple spreadsheet years ago.
    • The people who are good at using a tool are usually not the people who are good at designing what the tool should be, which is why model labs cannot build every skill or vertical application.
    • Claude skills and similar templates resemble file new in Excel: useful starting points that users eventually outgrow, raising the question of who builds the real software.
    • The questions increasingly move out of technology and into specific industries; what AI means for law, consulting, advertising, or accounting is partly an AI question and partly a deep domain question.
    • Netflix is not a tech company in the way that matters, because its real questions are media industry questions about shows, talent, and sports, not infrastructure; the same logic now applies across industries facing AI.
    • AI differs from prior platform shifts because the physical limits are unknown; in 1995 you knew PCs cost three thousand dollars and broadband could not reach everyone overnight, but no one knows how cheap, fast, or capable models will get.
    • Evans offers four buttons to press on any use case: is it just price elasticity and the Jevons paradox, does it remove a cost barrier to entry, does it unlock a new business model, or does it make something previously impossible now possible like trains over horses or Spotify over CDs.
    • Advertising and e-commerce are a standout opportunity because today’s systems know a SKU and a metadata field but not what a product actually is or why people buy it, and LLMs could change that level of understanding.
    • The valuable shift is not doing the old thing more, like more spreadsheets or better email, but doing genuinely new things, such as asking an LLM how to change prices to improve churn using all your call recordings, CRM flows, and product telemetry.
    • Enterprise software today splits into three buckets: big horizontal systems like SAP and Workday, three to four hundred vertical SaaS apps plus a thousand internal apps, and a fuzzy improvised middle of Excel, email, and shared files, with AI arriving as a new option across all three.
    • A core design tension is where to put the probabilistic software that can make mistakes versus the deterministic database that cannot, and whether the LLM sits at the top or the bottom of the stack; the answer is probably both depending on the task.
    • The net effect on software is way more software, since SaaS itself produced one to two orders of magnitude more software and all software companies exist to solve problems created by other software companies.
    • The SaaS apocalypse is real but unknowable: some percentage of SaaS companies get wiped out, but no one knows which, so you should not derate the whole sector fifty percent and many investors are wary of being long software for now.
    • Much of what an organization does is implicit, undocumented, and not in the training data, which is exactly the value McKinsey, Bain, and BCG provide by getting license to map how a company really works.
    • The real decisions are usually exception handling: the question is always what you cannot automate and what still requires human judgment about cases that were never written down.
    • Distinguish tasks from jobs: accountants spend almost none of their time the way they did fifty years ago, yet to the client the job looks the same.
    • LLMs excel where you want the average, the answer anyone would give, and struggle where you specifically do not want the average and cannot fully explain why you did it differently.
    • There is a financial gravity ceiling: Microsoft, Meta, and Google are on track to spend over fifty percent of revenue on capex versus fifteen to twenty percent for capital intensive telecoms, with seven hundred billion in guidance this year and no path to ten trillion.
    • Hyperscalers face an existential FOMO trap: returns look positive now, but they cannot let rivals build the future of compute without participating, even as the CFO asks how much participation is enough.
    • Token maxing will face a reckoning as the disequilibrium resolves, but measuring ROI is hard because most reported benefits so far, like better analytics, support, and productivity, are tough to put a financial value on.
    • Consumer surplus means many gains get competed away: if analysis that took a week now takes a day, you do five times more analysis and charge the same, the way investment banks did with spreadsheets.
    • Evans closes with a 1950s IBM ad promising “150 extra engineers,” a reminder that every fundamental technology change feels unprecedented, and that in twenty years AI will simply be invisible magic we take for granted.

    Detailed Summary

    What changed in the last year

    Evans frames the past year as a narrowing of focus. A year and a half after the first version of his presentation, the field has developed a much clearer sense of diverging product strategies and competitive tension that goes beyond simply building a bigger model with more compute. The dominant shift is that agentic coding started genuinely working, and the entire industry narrowed in on it because it has absolute product market fit, the kind where customers pull the product out of your hands. That success arrives alongside the supply crunch, capacity constraints, and price imbalance that now define the moment. At the same time, the charts keep climbing, models keep getting bigger, capex keeps growing, and usage keeps growing, while the deep questions from a few years ago remain unanswered.

    Why coding worked first

    That coding led was predictable at a naive level: the people experimenting with the tools were software developers, and they naturally tried to make software development work. Evans compares the moment to the internet around 1997 and 1998, and also to PCs in the late seventies and early eighties, when the technology was exciting but it was not clear what it was for and it did not quite work yet. The first thing people did with PCs was make computers, and since LLMs are in a sense computers, the first thing people are doing with them is making more compute. What was harder to foresee was the precise timing of the shift, the moment when agentic coding flipped from useful to transformative at the start of this year.

    Jobs, juniors, and what we have not learned

    On the question of what this means for engineers and team structure, Evans is blunt that we have learned almost nothing yet, because this did not even work six months ago and everyone is scrambling to interpret it. The pricing crunch alone means it will take a couple of years to settle. The newly concrete questions include whether you still hire junior people and what they would do, and why you were hiring juniors in the first place, whether to do the work itself or to develop people. Because software development now genuinely automates a class of work that used to be done by people, those questions have moved from theoretical to real, but no one can responsibly claim to know what a software team or a software career looks like in three years.

    OpenAI, Anthropic, and the strategy split

    Evans dryly notes the drama around the model labs, including the disruption of a senior leadership medical leave at OpenAI. In the latter part of last year, OpenAI’s question was essentially what to build on top of the models, an everything all at once approach that looked almost like asking the model for fifteen ideas and then doing all of them. Anthropic, with less capital raised, instead committed to coding and got it working, whether by deliberate strategy or by stumbling into it. The result is that software development plus a few other fields are where things genuinely work, surrounded by a large population of people excited around the edges and corporations quietly automating specific back office processes. He cites a commodities company that wants LLMs for better cash flow forecasting across many small producers, a very different thing from asking a chatbot to summarize your meetings.

    The mobile data analogy and value capture

    The richest section is the comparison to mobile. Adoption always compounds on prior platforms, so AI inherits a far larger installed base than the internet or mobile did at their starts. Early on, nothing works smoothly, and Evans recalls the era of buying a three hundred dollar sound card or wrestling a floppy disk of TCP/IP into a machine. The pricing dynamics directly echo mobile data around 2009 and 2010, when flat rate plans met exploding usage and ten thousand dollar bills, forcing networks to realign price with marginal cost. Crucially, mobile data traffic then rose fifteen hundred to two thousand times, the networks built extraordinary global infrastructure with around a trillion dollars of revenue and two hundred billion in annual capex, and yet their stocks stayed flat for twenty years because all the cool stuff and all the value got built and captured by someone else higher up the stack. Chip companies, ISPs, and mobile operators did not capture value; Windows and iOS did, but they had levers and network effects that models do not appear to share.

    The case that models become commodities

    Evans lays out the building blocks of his commodity thesis. First, there is no clear way to build a model that is sustainably and fundamentally better than everyone else’s, with no visible network effect and no strategic lever comparable to what Instagram, YouTube, or Google search enjoy. Differences in emphasis and taste exist, but not durable competitive moats beyond spending. Second, the chatbot is a weird, limited v1 interface that works well for some tasks and people but requires tooling, the right data, configuration, control, and thoughtful design for most real jobs, and the people good at a job are rarely the people good at designing the tool for it. Third, the labs cannot build every application any more than Microsoft or Apple could build every Windows or iPhone app. Enterprises do not standardize on a model the way they never standardized on a visible cloud provider, because it gets abstracted away. Taken together, that points to low level infrastructure sold by perhaps half a dozen competitors plus open source and edge, with no obvious source of price discipline, which is the definition of a commodity even when demand is infinite.

    The questions move out of technology

    One of the next big questions is when models become good enough that you no longer need the largest, fastest, most expensive model, and can use an older model, an open source model, or one running on device where compute is effectively free to the developer. But the deeper shift is that the important questions move out of technology and into industries. Drawing on his own essays “content isn’t king” and “Netflix isn’t a tech company,” Evans argues that Netflix’s real decisions are Los Angeles media questions, not San Francisco infrastructure questions, and San Francisco does not even know what the right questions are. By the same logic, what AI means for a law firm is mostly a question for people who understand law firms, what generative video means for Hollywood is a question Ben Affleck can answer better than he can, and the questions become half AI and half something else.

    Four buttons and the new things AI unlocks

    To reason about impact, Evans offers four buttons. Is a use case just price elasticity, the Jevons paradox of doing the same thing for less or more for the same money. Does it remove a cost that was a barrier to entry, like a newspaper’s printing press. Does it unlock something in your business model. Or does it make something previously impossible now possible, the way steam engines made trains possible regardless of how many horses you bought, or Spotify turned fifteen dollars a month into all the music there is. He stresses that the same broad change can mean wildly different things by industry, just as the internet devastated newspapers but barely touched movie studios. His favorite tractable example is advertising and e-commerce, a trillion dollar advertising market against twenty five trillion in retail, where today’s systems know a SKU and a metadata field and that people who bought one thing bought another, but do not know what a product is or why people buy it. An LLM could in principle understand the product, recommend ten coats at different prices with pros and cons, or look at your Instagram and suggest a winter coat that changes your look but not too much, which would have been science fiction three years ago.

    More software, the SaaS apocalypse, and tasks versus jobs

    For software specifically, Evans expects more competition, cheaper and quicker building, and new categories that were impossible before, all under an uncertain new margin structure where outcome based pricing is hard because most software work cannot be tied cleanly to profit and loss. He frames enterprise software as three buckets, big horizontal systems, hundreds of vertical and internal apps, and a fuzzy improvised middle of Excel and email, with AI arriving as another option across all of them. The deeper design tension is where to place probabilistic software that can make mistakes versus deterministic systems that cannot, and whether the LLM sits at the top or bottom of the stack, with the answer being both depending on the task. The net result is way more software, since SaaS itself produced orders of magnitude more software and software exists to solve problems created by other software. That fuels the SaaS apocalypse anxiety: some companies clearly get wiped out, but since no one knows which, you should not derate the whole sector, even as many investors stay cautious about being long software.

    Implicit knowledge, exception handling, and where the average fails

    Much of what organizations do is implicit, undocumented, and absent from any training data, which is precisely the value of strategy consultancies that get license to map how a company really works versus how it is supposed to work. The real decisions tend to be exception handling, the cases that require human judgment because they were never written down or do not look like before. Evans separates tasks from jobs, noting accountants do almost nothing the way they did fifty years ago while the client still buys the same thing. And he offers a sharp test: LLMs are excellent where you want the average, the answer anyone would give, and weak where you specifically do not want the average and cannot fully articulate why you did it differently.

    Capex, financial gravity, and the ROI question

    On spending, Evans describes a financial gravity problem. Microsoft, Meta, and Google are on line to spend over half their revenue on capex this year, against fifteen to twenty percent for capital intensive telecoms, with roughly seven hundred billion in guidance across the big players, a sum comparable to all of telecom or oil and gas. They cannot sustainably leap to one and a half trillion next year because the money is not there, so the curve must eventually taper. The hyperscalers are caught in an existential FOMO trap: returns look positive now, but they cannot sit out what might be the future of compute without risking becoming the next stranded incumbent, even as the CFO asks how much is enough. On token maxing, he expects a reckoning as the disequilibrium resolves, but measuring ROI is genuinely hard because most reported benefits so far are soft and hard to value, and consumer surplus means much of the gain gets competed away, the way faster spreadsheets simply meant more analysis at the same price.

    Closing image

    Evans ends with an IBM advertisement from the early 1950s showing a sea of engineers holding slide rules, with the tagline that an IBM electronic calculator gives you 150 extra engineers, exactly the pitch behind countless modern startup decks. We move through these fundamental technology waves every ten or fifteen or twenty years, each one feeling completely unlike anything before, and AI is amazing and transformative in the same way mobile, the internet, and PCs were. The base case is that it will produce wonderful things, ruin some livelihoods, put people out of work, and eventually become invisible. His one line description of where it all ends up is that it will be magic, and in twenty years we will simply say of course computers do that, the way an hour of crash free streaming HD video over Wi-Fi already feels unremarkable.

    Notable Quotes

    “Agentic coding went from being kind of useful to really changing everything.”

    Benedict Evans, on the pivotal shift at the start of the year

    “We are in this extreme scarcity. We can’t spend $10 trillion a year on AI infrastructure cuz there isn’t $10 trillion a year there to spend on it.”

    Benedict Evans, on the hard ceiling of AI capex

    “I don’t think foundation models are a product. I don’t think a chatbot is a product. I think the value will be further up.”

    Benedict Evans, stating the core of his thesis

    “They built this amazing piece of global incredibly sophisticated very expensive global infrastructure with enormous growth in use, and they didn’t make any money from it because all the value moved up stack.”

    Benedict Evans, on the mobile network analogy

    “The moment that you understand something and you know how it works and what’s going to happen is the moment you should move on to something else.”

    Benedict Evans, on how to pay attention in tech

    “These are all Los Angeles questions. These are not San Francisco questions. No one in San Francisco even knows what the right questions are.”

    Benedict Evans, on why Netflix is not a tech company

    “The important stuff is not doing the old thing but more. It’s doing something new that you couldn’t have done with the old thing.”

    Benedict Evans, on where the real value of a new technology shows up

    “All software companies exist to solve problems created by other software companies.”

    Benedict Evans, on why AI produces more software, not less

    “It’s going to be magic, and in 20 years time we’ll just say, well, of course that’s how it is. Computers have always done that.”

    Benedict Evans, on how the whole shift ends up

    This is a dense, clear eyed conversation that rewards a full listen, especially if you are trying to think past the hype cycle about where AI value actually lands. Watch the full conversation here, and check out the “AI eats the world” presentation referenced throughout.

    Related Reading

    • Benedict Evans’ website home of the “AI eats the world” presentation and his newsletter referenced throughout the conversation.
    • Andreessen Horowitz (a16z) the venture firm whose podcast hosted this discussion and where Evans was formerly a partner.
    • Jevons paradox (Wikipedia) background on the price elasticity idea Evans uses to explain how cheaper AI may lead to more usage rather than savings.
    • Stratechery by Ben Thompson the analysis Evans cites on software as a designed workflow versus a process that grows out of how a business runs.
    • The Pursuit of Purpose a PJFP look at finding direction and meaning in work as automation reshapes careers and industries.