Tag: traditional customers
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From Big Cat to Big Flop: Jaguar’s Ad Campaign Gets Mauled
In November 2024, Jaguar, the esteemed British luxury car manufacturer, launched a bold rebranding initiative aimed at modernizing its image and aligning with its transition to an all-electric lineup. Central to this effort was a new advertising campaign that, instead of showcasing vehicles, featured a diverse group of models in vibrant attire against abstract backdrops.…