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Tag: Vivek Ramaswamy

  • How BlackRock Manipulates Companies & Investors: A Tale of Bud Light’s Fall and Corporate America’s Crossroads

     Once the king of the American beer market, Bud Light lost $40 billion in market cap after one polarizing ad campaign—a collapse dissected in Joe Lonsdale’s American Optimist podcast episode, “Former Business Exec: How BlackRock Manipulates Companies & Investors” (uploaded February 20, 2025). Featuring Anson Frericks, a former Anheuser-Busch president, the 42-minute video (2,374 views as of now) unravels how BlackRock manipulation and its peers steer corporate America astray with ESG impact and DEI controversy. How did the Bud Light collapse happen? Why do these frameworks falter? And can businesses rediscover their business mission? Here’s the story—and the solution.

    TL;DR

    Bud Light’s $40 billion loss wasn’t just a marketing flop—it exposed BlackRock, State Street, and Vanguard’s grip on corporate America, pushing stakeholder theory over shareholder value. In Joe Lonsdale’s February 20, 2025, podcast “Former Business Exec: How BlackRock Manipulates Companies & Investors“, ex-Anheuser-Busch exec Anson Frericks reveals how these forces derailed Bud Light, why he co-founded Strive Asset Management with Vivek Ramaswamy to fight back, and how meritocracy could revive American business.

    Executive Summary

    In the latest American Optimist episode, “Former Business Exec: How BlackRock Manipulates Companies & Investors“, tech mogul Joe Lonsdale—co-founder of Palantir and 8VC—interviews Anson Frericks, a Yale and Harvard alum who led Anheuser-Busch’s U.S. operations until its cultural drift. Frericks ties the Anheuser-Busch decline to its 2008 InBev acquisition and a shift from St. Louis to New York, aligning it with ESG and DEI pressures from BlackRock’s $20 trillion empire. Contrasting Milton Friedman’s shareholder primacy with Europe’s World Economic Forum stakeholder theory, he details how these frameworks fueled Bud Light’s 2023 Dylan Mulvaney ad fiasco. Now, through Strive Asset Management and his book Last Call for Bud Light, Frericks charts a path back to customer-focused economic prosperity—watch the full discussion for his insider take.

    Key Takeaways

    • Bud Light’s Collapse: A $40 billion market cap loss followed its 2023 campaign, a misstep Frericks calls “the pin that popped the ESG bubble” (17:07 in the video).
    • BlackRock’s Power: With State Street and Vanguard, BlackRock leverages $20 trillion to enforce ESG via letters, votes, and media (13:50).
    • ESG & DEI Roots: Emerging from Europe’s World Economic Forum and post-2008 PR fixes, these became tools for political control (11:08).
    • Corporate Split: Goldman Sachs retreats from DEI quotas, while Costco doubles down, per Frericks (19:04).
    • Strive’s Solution: Frericks’ firm offers low-fee funds focused on merit and returns, not politics (28:10).

    The Questions This Answers—Explained Metaphorically

    1. How Did Bud Light Fall So Far?

    Metaphor: Picture a hearty oak uprooted from Midwest soil and replanted in a New York penthouse pot. Frericks explains in the video (1:59) that after InBev’s 2008 buyout, Bud Light’s move to NYC exposed it to ESG-DEI gusts. The Dylan Mulvaney ad was the storm that felled it—a king dethroned by losing its roots.

    2. Where Did ESG and DEI Come From?

    Metaphor: Envision a vine slithering from Europe’s World Economic Forum, watered by post-2008 remorse. At 11:08, Frericks traces ESG’s rise to the UN’s 2005 framework and banks’ image repair, with BlackRock pruning firms to fit stakeholder theory—a garden of control, not freedom.

    3. How Does BlackRock Manipulate Companies and Investors?

    Metaphor: BlackRock’s the puppeteer, its $20 trillion strings jerking corporate limbs. Frericks details at 13:50 how annual letters, media pressure, and shareholder votes (30:15) force ESG compliance—turning CEOs into marionettes dancing to a political tune.

    4. Why Did This Hurt Corporate America?

    Metaphor: It’s like chefs abandoning stoves to chase fads, starving their patrons. At 16:17, Frericks notes Bud Light, Disney, and Nike lost focus on customers, burning profits and trust in a futile bid to please stakeholders—a recipe for ruin.

    5. How Can We Fix It?

    Metaphor: Strive Asset Management’s a lighthouse, guiding ships from stormy activism to safe harbors of merit. Frericks shares at 28:10 how his firm with Vivek Ramaswamy rejects ESG mandates, steering firms back to their north star—serving customers and shareholders, not politics.

    The Rise and Fall of Bud Light: A Cautionary Tale

    Bud Light ruled as America’s working-class brew until InBev’s 2008 takeover uprooted it from St. Louis. In the podcast (1:59), Frericks recalls its shift to New York, where 3G Capital’s meritocracy faded under ESG-DEI pressures. By 2023, the Dylan Mulvaney ad—pitched as inclusive—tanked $40 billion and thousands of jobs. “$40 billion’s been erased since this happened,” Frericks laments (00:00 in the video), a wake-up call for brands straying from their base. His book, Last Call for Bud Light (linked in the video description), dives deeper into this ESG backlash.

    BlackRock’s Shadow: The Mechanics of Manipulation

    BlackRock, State Street, and Vanguard wield $20 trillion, owning 20-30% of S&P 500 firms. At 13:50, Frericks outlines their tactics: CEO letters demand “social licenses,” media amplifies ESG goals, and votes ram through proposals—30-40% passed by 2021 (30:15). California’s $280 billion pension fund, only 80% funded, bends to this, shunning oil while padding Texas gains. “They’re forcing behaviors,” Frericks warns (00:00:24), a top-down hijack of free markets and corporate governance.

    ESG and DEI: From Ideals to Ideology

    ESG and DEI sprouted from Europe’s stakeholder theory, gaining ground post-2008 (11:08). Initially a PR fix, they became profit engines—high-fee ESG indexes excluded “non-compliant” firms like Tesla (no unions). Frericks recounts at 21:44 how Bud Light nixed a Black Rifle Coffee deal over “controversy,” showing DEI’s exclusionary twist. “The left used business to get done what they couldn’t through government,” he says (14:47), fueling the DEI controversy.

    Corporate America’s Fork in the Road

    The video (19:04) highlights a divide: Goldman Sachs drops DEI quotas, Costco leans in. Frericks bets on retreaters outperforming, citing his bets against Business Roundtable signers. Yet, Bud Light’s leadership lingers despite losses—European heirs of 3G Capital cling to ESG, missing American pragmatism (24:59). Accountability’s scarce, but Wall Street reform is stirring.

    The Path Forward: Strive and Beyond

    Frericks left Anheuser-Busch in 2021, launching Strive Asset Management with Vivek Ramaswamy to counter the asset managers’ influence (28:10). Offering low-fee funds, Strive pushes firms to “be excellent at their mission”—oil firms drill, tech fosters speech. Its record ETF launch proves demand (33:04). Now with Athletic Capital, Frericks urges courage—challenge pronouns or quotas (37:13). Watch the full episode “Former Business Exec: How BlackRock Manipulates Companies & Investors” for his roadmap to reclaim corporate America and restore economic prosperity.

  • The Triumph of Counter-Elites: How Peter Thiel and Silicon Valley’s Outsiders Are Reshaping American Power

    The Triumph of Counter-Elites: How Peter Thiel and Silicon Valley’s Outsiders Are Reshaping American Power

    Peter Thiel sees America’s political and cultural landscape shifting, with counter-elites rising to challenge traditional power structures. Led by figures like Elon Musk and Vivek Ramaswamy, Trump’s new Department of Government Efficiency (DOGE) reflects this outsider influence. Thiel argues that identity politics and celebrity culture are losing sway, while Silicon Valley is shifting away from wokeness in favor of pragmatism.

    Thiel advocates for tariffs and controlled immigration to revive U.S. manufacturing and reduce economic strain. On foreign policy, he warns against both excessive intervention and appeasement, favoring a realistic approach over neoconservative ideals. In education, Thiel criticizes elite institutions for promoting conformity and waste, urging structural reforms.

    He views the internet as a disruptor that’s exposed institutional flaws, destabilizing trust in traditional authority. Thiel believes history is far from over; counter-elites are reshaping it by challenging established norms and ideologies. The result? A new American revolution driven by intellectual diversity, economic independence, and a rethinking of governance.


    As the political winds in America shift, a new force is rising, upending not only traditional political elites but the very culture that has long bolstered them. At the center of this counter-elite movement is billionaire investor and iconoclast Peter Thiel, who views this moment as a turning point—a rejection of identity-driven politics, a realignment of Silicon Valley’s politics, and a cultural revolution spearheaded by unorthodox figures like Elon Musk and Vivek Ramaswamy. With Donald Trump’s return to the White House in 2024, bolstered by influential Silicon Valley insurgents, the counter-elite movement has taken a leading role in rethinking governance, culture, and American society at large.

    New Department of Government Efficiency (DOGE): A Meme in the White House?

    Thiel sees Trump’s creation of the “Department of Government Efficiency” (DOGE), headed by Musk and Ramaswamy, as a sign of the times—a joke on meme culture now embedded in government and a clear sign that America’s outsiders are gaining power over traditional elites. This new department signifies a radical, tech-savvy approach to government reform, built on ideas from Silicon Valley’s most successful (and often controversial) figures. For Thiel, it’s more than just a meme—it’s the embodiment of counter-elite victory.

    Key Insight: DOGE is more than just a play on internet culture; it reflects a profound shift toward anti-establishment governance led by entrepreneurial thinkers and doers, rather than career politicians.

    The Rise of the Rebel Alliance Against the Liberal “Empire”

    Thiel draws a parallel between the traditional liberal elite and the Empire in Star Wars. This liberal “Empire,” he argues, includes entrenched elites in academia, Hollywood, and mainstream media, who cling to an outdated and now disintegrating identity-based ideology. This shift is most visible in the changing role of celebrity endorsements in elections. For the 2024 election, Trump’s endorsements came not from A-list celebrities but from a range of unconventional influencers, including podcast hosts and internet entrepreneurs—a clear sign of the shifting political landscape.

    Thiel and his counter-elite cohort, from Musk to venture capitalist David Sacks, represent what he calls the “Rebel Alliance”: a coalition of outsiders, innovators, and free thinkers challenging the monolithic control of traditional cultural elites. For Thiel, this alliance isn’t merely a political alternative—it’s a new way of organizing society around intellectual diversity, self-reliance, and questioning authority.

    Key Insight: Thiel’s counter-elite “Rebel Alliance” frames Silicon Valley’s entrepreneurial class as the true radicals, while Hollywood and academia are cast as enforcers of an outdated and dogmatic status quo.

    Silicon Valley’s Political Transformation: From Woke to Pragmatic

    Thiel observes that Silicon Valley is finally tiring of woke culture, seeing it as a distraction from the real issues of innovation, productivity, and organizational health. Leaders like Musk have taken visible steps to resist what they view as an unproductive and authoritarian mindset in tech, moving toward policies that prioritize results over ideology. According to Thiel, this marks a significant shift in corporate governance, as tech giants rethink workplace cultures that have leaned heavily into social and political agendas.

    In his view, the liberal “Empire” has morphed into a machine that enforces orthodoxy and punishes dissent—a trend that is pushing many tech innovators to align themselves with counter-elite and anti-establishment politics.

    Key Insight: Silicon Valley’s turn against wokeness signals a deeper shift in tech culture, as leaders choose productivity and innovation over ideological rigidity.

    Thiel on Trade and Tariffs: A Strategic Re-evaluation

    Thiel is vocal about the need to reevaluate trade policies, advocating for tariffs that protect American manufacturing and counterbalance China’s economic power. He views free trade as an outdated doctrine that no longer serves U.S. interests, particularly as globalization has been increasingly weaponized by authoritarian regimes. For Thiel, effective economic policy should serve national interests, and he sees tariffs as a tool for regaining economic independence, especially in the Rust Belt states that have borne the brunt of outsourcing.

    Key Insight: Thiel champions a re-imagining of trade policy to curb America’s reliance on foreign manufacturing, a move aimed at revitalizing U.S. industry and defending against foreign economic aggression.

    Immigration Reform and the “Economic Overload” Problem

    Thiel has a pragmatic, albeit skeptical, take on immigration. While he doubts the feasibility of Trump’s proposed mass deportations, he does believe that unchecked immigration can strain the social fabric and drive economic inequality. Thiel argues that the economic impact of immigration, especially in urban areas with housing shortages, contributes to skyrocketing real estate prices, income inequality, and the financial instability of working-class communities. He suggests that the U.S. needs a more balanced approach that considers the economic realities alongside cultural integration.

    Key Insight: Thiel’s critique of immigration emphasizes its economic impact on working-class Americans, highlighting the need for policies that address both cultural and economic concerns.

    A Contrarian View on Foreign Policy: Caution Over Interventionism

    Thiel questions America’s longstanding role as the global enforcer, especially in the wake of costly and inconclusive interventions. He warns of a possible World War III triggered by entangling alliances and urges a more restrained approach, focused on direct national interest rather than ideological crusades. Thiel’s view aligns with the shift away from neoconservatism within the Republican Party, epitomized by figures like J.D. Vance, who are wary of foreign entanglements, particularly in conflicts like Ukraine.

    He frames the rise of counter-elite foreign policy as a rejection of “neocon utopianism” in favor of a more hard-nosed realism. This realism, he argues, values stability and strategic alliances over open-ended nation-building projects that often backfire.

    Key Insight: Thiel’s vision for foreign policy is one of cautious realism, opposing both excessive interventionism and blind isolationism.

    Reconsidering Higher Education and the “Gatekeeping” Class

    Higher education, in Thiel’s view, has become a bloated, ideological machine that perpetuates elitism and groupthink. He supports defunding certain aspects of academia, particularly university overhead expenses that he sees as wasteful and unaccountable. Thiel believes that colleges, particularly elite institutions, no longer offer the intellectual rigor they once did, having morphed instead into bastions of conformity. Thiel even advocates for reduced student loan funding, arguing that without drastic reform, academia will continue to churn out debt-laden graduates with few job prospects.

    Key Insight: Thiel’s critique of higher education focuses on the system’s ideological uniformity and financial inefficiency, calling for structural changes to make education accountable and effective.

    The Internet, Transparency, and the Collapse of Institutional Trust

    Thiel argues that the internet has played a significant role in deconstructing traditional power structures by exposing the hidden flaws of once-revered institutions. With information more accessible than ever, he notes that authority figures now struggle to maintain credibility, as their decisions are scrutinized by a skeptical, hyper-informed public. This transparency, while empowering, has also destabilized the credibility of institutions, revealing that many were more fragile and corrupt than previously thought.

    While Thiel acknowledges the economic and social potential of the internet, he remains skeptical of its ability to drive material progress, particularly in comparison to past technological advancements. He sees digital culture as potentially corrosive, replacing genuine wealth creation with superficial online engagement.

    Key Insight: Thiel views the internet as a double-edged sword—one that has democratized information but also undermined public trust in institutions by exposing their flaws.

    The End of Liberal History and the Rise of Human Agency

    Thiel dismisses the once-popular belief in the “end of history”—a world where liberal democracy reigns supreme and ideological battles are obsolete. Instead, he sees human agency as vital to shaping a dynamic future, suggesting that history is far from over. In this vision, counter-elites like Thiel, Musk, and their peers serve as agents of disruption, challenging stagnant institutions and outdated ideologies. He predicts that the internet will only intensify these cultural and political shifts, pushing society to embrace more radical ideas and question long-held assumptions about authority and governance.

    Key Insight: Thiel believes history is back in full force, driven by the rise of counter-elites and a public increasingly willing to challenge institutional norms.

    The Counter-Elites and the New American Revolution

    In Thiel’s view, the counter-elites’ ascent signals a new chapter in American history, where entrenched institutions are being tested, and new paradigms are emerging from unlikely alliances between tech leaders, populist politicians, and contrarian thinkers. The counter-elite movement reflects a broader cultural shift toward intellectual diversity, economic independence, and a willingness to question the fundamental tenets of liberal governance.

    The success of this counter-elite experiment remains uncertain, but for Thiel, its emergence is both a necessary correction to establishment failures and a radical reimagining of America’s future.

    Final Takeaway: Thiel’s counter-elite revolution is a daring redefinition of American power, rejecting both liberal orthodoxy and traditional conservative dogma, and challenging the institutions that have shaped American society for generations.