
For nearly half a century, Warren Buffett, the chairman of Berkshire Hathaway, has penned an annual letter to shareholders. These letters are more than mere financial reports; they are masterclasses in business, investing, management, and often, life itself. Distilling the wisdom from these voluminous texts (spanning from 1977 to the imagined reflections in a future 2023 letter, incorporating the tone and principles consistently espoused) reveals a remarkably consistent and profoundly insightful philosophy. This article endeavors to extract these enduring principles, offering a comprehensive look into the mind of one of the world’s most successful investors and business leaders.
Table of Contents
- Introduction: The Oracle’s Annual Missive
- Core Investment Philosophy: The Bedrock of Berkshire
- Intrinsic Value: The North Star
- Mr. Market: Your Servant, Not Your Guide
- The Circle of Competence: Know Your Limits
- Buying Businesses, Not Stocks
- The Long-Term Horizon: “Our Favorite Holding Period is Forever”
- Margin of Safety: The Cornerstone of Investment Success
- Concentration: “Diversification is Protection Against Ignorance”
- Ignoring Macro Forecasts: Focus on the Forest, Not the Weather
- The American Tailwind: Betting on America
- Management and Corporate Culture: The Berkshire System
- Decentralization and Autonomy
- Hiring Superstars and Getting Out of Their Way
- Owner-Orientation: Thinking Like Partners
- Frugality at Headquarters: “World Headquarters”
- Candor and Integrity in Reporting
- Compensation Philosophy: Rational and Aligned
- Aversion to Issuing Stock
- Culture Counts: The Berkshire Ecosystem
- Succession Planning: Berkshire After Buffett
- Capital Allocation: The CEO’s Most Important Job
- Accounting and Financial Reporting: Critiques and Clarifications
- Insurance Operations: The Engine of Berkshire
- Learning from Mistakes: “A Condensed Version”
- The Berkshire Annual Meeting: “Woodstock for Capitalists”
- Conclusion: Enduring Principles for an Enduring Enterprise
Introduction: The Oracle’s Annual Missive
Warren Buffett’s annual letters to Berkshire Hathaway shareholders are a unique phenomenon in the corporate world. Part folksy wisdom, part razor-sharp business analysis, and part candid confession, these letters have become required reading for anyone serious about understanding business and investment. For decades, Buffett has used this platform not just to report on Berkshire’s performance, but to educate, to clarify, and to reinforce the core principles that have guided the company’s extraordinary success. This article attempts to synthesize the recurring themes and timeless wisdom embedded within these letters, from the early days of Berkshire’s transformation to a hypothetical glimpse into its future, grounded in Buffett’s consistent philosophy.
Buffett himself has stated the purpose of these letters clearly:
“Our policy is to treat all shareholders equally. Therefore, we do not hold discussions with analysts nor large institutions. Whenever possible, also, we release important communications on Saturday mornings in order to maximize the time for shareholders and the media to absorb the news before markets open on Monday… My job is to anticipate her [his sister, Bertie, his mental model for a shareholder] questions and give her honest answers.”
— Warren E. Buffett, 2023 Annual Report (hypothetical extension based on consistent principles)
This commitment to clarity and partnership forms the foundation of the wisdom we aim to extract.
Core Investment Philosophy: The Bedrock of Berkshire
At the heart of Berkshire Hathaway’s success lies a disciplined and enduring investment philosophy, honed over decades and articulated with remarkable consistency in Buffett’s letters.
Intrinsic Value: The North Star
Buffett has relentlessly emphasized that intrinsic value, not book value or market price, is the true measure of a business’s worth. He defines it as the discounted value of future cash that can be taken out of a business during its remaining life.
“What counts, of course, is intrinsic business value – the figure, necessarily an estimate, indicating what all of our constituent businesses are worth… Intrinsic value is an all-important concept that offers the only logical approach to evaluating the relative attractiveness of investments and businesses… Intrinsic value is the discounted value of the cash that can be taken out of a business during its remaining life.”
— Warren E. Buffett, various reports including 1994, 2014
He also acknowledges its subjective nature:
“We define intrinsic value as the discounted value of the cash that can be taken out of a business during its remaining life. Anyone calculating intrinsic value necessarily comes up with a highly subjective figure that will change both as estimates of future cash flows are revised and as interest rates move. Despite its fuzziness, however, intrinsic value is all-important and is the only logical way to evaluate the relative attractiveness of investments and businesses.”
— Warren E. Buffett, 2014 Annual Report
While book value is reported as a “crude, but useful, tracking device,” Buffett consistently reminds shareholders that Berkshire’s intrinsic value far exceeds its book value, largely due to the unrecorded goodwill of its operating businesses and the earning power of its investments.
“Berkshire’s intrinsic value continues to exceed book value by a substantial margin. We can’t tell you the exact differential because intrinsic value is necessarily an estimate; Charlie and I might, in fact, differ by 10% in our appraisals. We do know, however, that we own some exceptional businesses that are worth considerably more than the values at which they are carried on our books.”
— Warren E. Buffett, 1990 Annual Report
And later, this gap only widened:
“Today, our emphasis has shifted in a major way to owning and operating large businesses. Many of these are worth far more than their cost-based carrying value. But that amount is never revalued upward no matter how much the value of these companies has increased. Consequently, the gap between Berkshire’s intrinsic value and its book value has materially widened.”
— Warren E. Buffett, 2014 Annual Report
Mr. Market: Your Servant, Not Your Guide
Borrowing from his mentor, Benjamin Graham, Buffett frequently invokes the allegory of “Mr. Market,” a manic-depressive partner who offers daily prices to buy or sell your interest in a business. The lesson is to use market fluctuations to your advantage, not be swayed by them.
“Ben Graham, my friend and teacher, long ago described the mental attitude toward market fluctuations that I believe to be most conducive to investment success. He said that you should imagine market quotations as coming from a remarkably accommodating fellow named Mr. Market who is your partner in a private business. Without fail, Mr. Market appears daily and names a price at which he will either buy your interest or sell you his… Under these conditions, the more manic-depressive his behavior, the better for you… Mr. Market is there to serve you, not to guide you.”
— Warren E. Buffett, 1987 Annual Report
He reiterates this by emphasizing a business-owner’s perspective on stock holdings:
“Following Ben’s teachings, Charlie and I let our marketable equities tell us by their operating results – not by their daily, or even yearly, price quotations – whether our investments are successful. The market may ignore business success for a while, but eventually will confirm it. As Ben said: ‘In the short run, the market is a voting machine but in the long run it is a weighing machine.’”
— Warren E. Buffett, 1987 Annual Report
And in 2013, he lamented how easily investors are swayed:
“Owners of stocks, however, too often let the capricious and often irrational behavior of their fellow owners cause them to behave irrationally as well. Because there is so much chatter about markets, the economy, interest rates, price behavior of stocks, etc., some investors believe it is important to listen to pundits – and, worse yet, important to consider acting upon their comments… For these investors, liquidity is transformed from the unqualified benefit it should be to a curse.”
— Warren E. Buffett, 2013 Annual Report
The Circle of Competence: Know Your Limits
Buffett consistently stresses the importance of investing only in businesses one can understand.
“We select our marketable equity securities in much the same way we would evaluate a business for acquisition in its entirety. We want the business to be (1) one that we can understand, (2) with favorable long-term prospects, (3) operated by honest and competent people, and (4) available at a very attractive price.”
— Warren E. Buffett, 1977 Annual Report & 1992 Annual Report (with “very attractive” later softened to “attractive” or “sensible”)
“If we have a strength, it is in recognizing when we are operating well within our circle of competence and when we are approaching the perimeter. Predicting the long-term economics of companies that operate in fast-changing industries is simply far beyond our perimeter.”
— Warren E. Buffett, 1999 Annual Report
This principle extends to avoiding complex or rapidly changing industries where future cash flows are difficult to predict.
“First, we try to stick to businesses we believe we understand. That means they must be relatively simple and stable in character. If a business is complex or subject to constant change, we’re not smart enough to predict future cash flows. Incidentally, that shortcoming doesn’t bother us. What counts for most people in investing is not how much they know, but rather how realistically they define what they don’t know.”
— Warren E. Buffett, 1992 Annual Report
Buying Businesses, Not Stocks
A cornerstone of Buffett’s approach is viewing stock purchases as acquiring partial ownership of a business, not as mere ticker symbols to be traded.
“Whenever Charlie and I buy common stocks for Berkshire’s insurance companies (leaving aside arbitrage purchases, discussed later) we approach the transaction as if we were buying into a private business. We look at the economic prospects of the business, the people in charge of running it, and the price we must pay. We do not have in mind any time or price for sale.”
— Warren E. Buffett, 1987 Annual Report
This mindset informs every investment decision, whether it’s acquiring a whole company or a minority stake.
“Our goal in both forms of ownership is to make meaningful investments in businesses with both durable economic advantages and a first-class CEO. Please note particularly that we own stocks based upon our expectations about their long-term business performance and not because we view them as vehicles for timely market moves. That point is crucial: Charlie and I are not stock-pickers; we are business-pickers.”
— Warren E. Buffett, 2021 Annual Report (hypothetical)
The Long-Term Horizon: “Our Favorite Holding Period is Forever”
Buffett is famous for his patient, long-term approach to investing. He’s not interested in short-term market gyrations or quarterly earnings reports.
“We are quite content to hold any security indefinitely, so long as the prospective return on equity capital of the underlying business is satisfactory, management is competent and honest, and the market does not overvalue the business.”
— Warren E. Buffett, 1987 Annual Report
“If you aren’t willing to own a stock for ten years, don’t even think about owning it for ten minutes.”
— Warren E. Buffett, 1996 Annual Report
This long-term view extends to controlled businesses as well:
“You should be fully aware of one attitude Charlie and I share that hurts our financial performance: regardless of price, we have no interest at all in selling any good businesses that Berkshire owns, and are very reluctant to sell sub-par businesses as long as we expect them to generate at least some cash and as long as we feel good about their managers and labor relations.”
— Warren E. Buffett, 1983 Annual Report
Margin of Safety: The Cornerstone of Investment Success
Another lesson from Ben Graham, the margin of safety principle, involves buying assets for significantly less than their calculated intrinsic value.
“We insist on a margin of safety in our purchase price. If we calculate the value of a common stock to be only slightly higher than its price, we’re not interested in buying. We believe this margin-of-safety principle, so strongly emphasized by Ben Graham, to be the cornerstone of investment success.”
— Warren E. Buffett, 1992 Annual Report
This principle helps protect against errors in valuation and unforeseen business setbacks.
Concentration: “Diversification is Protection Against Ignorance”
While acknowledging that diversification is appropriate for those who don’t understand specific businesses, Buffett advocates for a concentrated portfolio for “know-something” investors.
“We continue to concentrate our investments in a very few companies that we try to understand well. There are only a handful of businesses about which we have strong long-term convictions. Therefore, when we find such a business, we want to participate in a meaningful way. We agree with Mae West: ‘Too much of a good thing can be wonderful.’”
— Warren E. Buffett, 1988 Annual Report
“If you are a know-something investor, able to understand business economics and to find five to ten sensibly-priced companies that possess important long-term competitive advantages, conventional diversification makes no sense for you. It is apt simply to hurt your results and increase your risk.”
— Warren E. Buffett, 1993 Annual Report
He explains the logic as focusing one’s best ideas:
“I cannot understand why an investor of that sort elects to put money into a business that is his 20th favorite rather than simply adding that money to his top choices – the businesses he understands best and that present the least risk, along with the greatest profit potential.”
— Warren E. Buffett, 1993 Annual Report
Ignoring Macro Forecasts: Focus on the Forest, Not the Weather
Buffett consistently downplays the utility of economic or market forecasts in making investment decisions.
“We will continue to ignore political and economic forecasts, which are an expensive distraction for many investors and businessmen… If we can identify businesses similar to those we have purchased in the past, external surprises will have little effect on our long-term results.”
— Warren E. Buffett, 1994 Annual Report
“Charlie and I have no idea as to how stocks will behave next week or next year. Predictions of that sort have never been a part of our activities. Our thinking, rather, is focused on calculating whether a portion of an attractive business is worth more than its market price.”
— Warren E. Buffett, 2018 Annual Report
The American Tailwind: Betting on America
A recurring theme, especially in later years, is Buffett’s unwavering optimism about the long-term prospects of the American economy.
“Though the preachers of pessimism prattle endlessly about America’s problems, I’ve never seen one who wishes to emigrate (though I can think of a few for whom I would happily buy a one-way ticket)… For 240 years it’s been a terrible mistake to bet against America, and now is no time to start. America’s golden goose of commerce and innovation will continue to lay more and larger eggs.”
— Warren E. Buffett, 2015 Annual Report
“Charlie and I happily acknowledge that much of Berkshire’s success has simply been a product of what I think should be called The American Tailwind. It is beyond arrogance for American businesses or individuals to boast that they have ‘done it alone.’”
— Warren E. Buffett, 2018 Annual Report
This belief underpins Berkshire’s predominantly U.S.-centric investment portfolio and its confidence in the nation’s enduring economic dynamism.
“When you see the flag, say thanks.”
— Warren E. Buffett, 2021 Annual Report (hypothetical)
Management and Corporate Culture: The Berkshire System
Berkshire Hathaway’s unique corporate culture and management style are as crucial to its success as its investment philosophy. Buffett has cultivated an environment that attracts and retains exceptional managers, granting them almost unparalleled autonomy.
Decentralization and Autonomy
Berkshire operates with an extreme degree of decentralization, with a tiny headquarters staff overseeing a vast empire of diverse businesses.
“Your company is run on the principle of centralization of financial decisions at the top (the very top, it might be added), and rather extreme delegation of operating authority to a number of key managers at the individual company or business unit level. We could just field a basketball team with our corporate headquarters group (which utilizes only about 1500 square feet of space).”
— Warren E. Buffett, 1979 Annual Report
This autonomy is a key attraction for the managers of acquired companies:
“When we buy a business, the sellers go on running it just as they did before the sale; we adapt to their methods rather than vice versa.”
— Warren E. Buffett, 1990 Annual Report (from appendix letter to a prospective seller)
And the lean headquarters reflects a deep-seated belief:
“At Berkshire’s ‘World Headquarters’ our annual rent is $270,212. Moreover, the home-office investment in furniture, art, Coke dispenser, lunch room, high-tech equipment – you name it – totals $301,363. As long as Charlie and I treat your money as if it were our own, Berkshire’s managers are likely to be careful with it as well.”
— Warren E. Buffett, 2009 Annual Report (in the section describing Berkshire’s culture)
Hiring Superstars and Getting Out of Their Way
Buffett’s approach to management is to acquire businesses run by people he admires and then to largely leave them alone.
“Charlie Munger, our Vice Chairman, and I really have only two jobs. One is to attract and keep outstanding managers to run our various operations. This hasn’t been all that difficult. Usually the managers came with the companies we bought, having demonstrated their talents throughout careers that spanned a wide variety of business circumstances. They were managerial stars long before they knew us, and our main contribution has been to not get in their way.”
— Warren E. Buffett, 1986 Annual Report
“We subscribe to the philosophy of Ogilvy & Mather’s founding genius, David Ogilvy: ‘If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But, if each of us hires people who are bigger than we are, we shall become a company of giants.’”
— Warren E. Buffett, 1986 Annual Report
Owner-Orientation: Thinking Like Partners
A fundamental tenet at Berkshire is that managers and shareholders are partners. This philosophy permeates every aspect of the company’s operations.
“Although our form is corporate, our attitude is partnership. Charlie Munger and I think of our shareholders as owner-partners, and of ourselves as managing partners… We do not view the company itself as the ultimate owner of our business assets but, instead, view the company as a conduit through which our shareholders own the assets.”
— Warren E. Buffett, 1983 Annual Report (and frequently repeated)
This extends to the board of directors:
“In line with this owner-orientation, our directors are all major shareholders of Berkshire Hathaway. In the case of at least four of the five, over 50% of family net worth is represented by holdings of Berkshire. We eat our own cooking.”
— Warren E. Buffett, 1983 Annual Report
Frugality at Headquarters: “World Headquarters”
Berkshire’s corporate office is famously lean, a testament to Buffett’s aversion to unnecessary overhead and bureaucracy.
“In a characteristically rash move, we have expanded World Headquarters by 252 square feet (17%), coincidental with the signing of a new five-year lease at 1440 Kiewit Plaza. The five people who work here with me – Joan Atherton, Mike Goldberg, Gladys Kaiser, Verne McKenzie and Bill Scott – outproduce corporate groups many times their number. A compact organization lets all of us spend our time managing the business rather than managing each other.”
— Warren E. Buffett, 1982 Annual Report
Decades later, the principle and the headcount remained remarkably consistent:
“Our headquarters crew, however, remained unchanged at 24. No sense going crazy.” (2012)
— Warren E. Buffett, 2012 Annual Report
“With our acquisition of BNSF, we now have about 257,000 employees and literally hundreds of different operating units. We hope to have many more of each. But we will never allow Berkshire to become some monolith that is overrun with committees, budget presentations and multiple layers of management. Instead, we plan to operate as a collection of separately-managed medium-sized and large businesses, most of whose decision-making occurs at the operating level. Charlie and I will limit ourselves to allocating capital, controlling enterprise risk, choosing managers and setting their compensation.”
— Warren E. Buffett, 2009 Annual Report
Candor and Integrity in Reporting
Buffett is renowned for his candid and transparent communication with shareholders, a principle he has championed for decades.
“We will be candid in our reporting to you, emphasizing the pluses and minuses important in appraising business value. Our guideline is to tell you the business facts that we would want to know if our positions were reversed. We owe you no less… We also believe candor benefits us as managers: the CEO who misleads others in public may eventually mislead himself in private.”
— Warren E. Buffett, 1983 Annual Report
He has frequently criticized corporate America for a lack of such candor, particularly in accounting practices.
Compensation Philosophy: Rational and Aligned
Berkshire’s compensation systems are designed to be simple, fair, and directly tied to the performance of the specific business unit a manager oversees, not the overall performance of Berkshire’s stock.
“At Berkshire, however, we use an incentive compensation system that rewards key managers for meeting targets in their own bailiwicks. If See’s does well, that does not produce incentive compensation at the News – nor vice versa. Neither do we look at the price of Berkshire stock when we write bonus checks. We believe good unit performance should be rewarded whether Berkshire stock rises, falls, or stays even. Similarly, we think average performance should earn no special rewards even if our stock should soar.”
— Warren E. Buffett, 1985 Annual Report
He is particularly critical of stock option plans that are not properly structured or that reward mediocrity:
“When managers are faced with offers for their companies, they unfailingly point out how unrealistic market prices can be as an index of real value. But why, then, should these same depressed prices be the valuations at which managers sell portions of their businesses to themselves? … Except in highly unusual cases, owners are not well served by the sale of part of their business at a bargain price – whether the sale is to outsiders or to insiders. The obvious conclusion: options should be priced at true business value.”
— Warren E. Buffett, 1985 Annual Report
And he consistently highlights the importance of managers thinking like owners:
“Many of our managers are independently wealthy, having made fortunes in the businesses that they run. They work neither because they need the money nor because they are contractually obligated to – we have no contracts at Berkshire. Rather, they work long and hard because they love their businesses.”
— Warren E. Buffett, 1999 Annual Report
Aversion to Issuing Stock
One of Berkshire’s most steadfast principles is its reluctance to issue stock, as doing so dilutes existing shareholders’ ownership unless the value received is truly commensurate with the value given up.
“We will issue common stock only when we receive as much in business value as we give. This rule applies to all forms of issuance – not only mergers or public stock offerings, but stock-for-debt swaps, stock options, and convertible securities as well. We will not sell small portions of your company – and that is what the issuance of shares amounts to – on a basis inconsistent with the value of the entire enterprise.”
— Warren E. Buffett, 1983 Annual Report
Buffett elaborates on the dangers of issuing undervalued stock for acquisitions in the 1982 report, a theme he returns to often:
“The acquirer who nevertheless barges ahead ends up using an undervalued (market value) currency to pay for a fully valued (negotiated value) property. In effect, the acquirer must give up $2 of value to receive $1 of value… For gold valued as gold cannot be purchased intelligently through the utilization of gold – or even silver – valued as lead.”
— Warren E. Buffett, 1982 Annual Report
This principle has been a key factor in preserving and enhancing per-share intrinsic value for long-term Berkshire shareholders.
Culture Counts: The Berkshire Ecosystem
Buffett frequently emphasizes the importance of Berkshire’s unique corporate culture – one built on trust, rationality, owner-orientation, and a long-term perspective.
“Cultures self-propagate. Winston Churchill once said, ‘You shape your houses and then they shape you.’ That wisdom applies to businesses as well. Bureaucratic procedures beget more bureaucracy, and imperial corporate palaces induce imperious behavior… At Berkshire’s ‘World Headquarters’ our annual rent is $270,212. Moreover, the home-office investment in furniture, art, Coke dispenser, lunch room, high-tech equipment – you name it – totals $301,363. As long as Charlie and I treat your money as if it were our own, Berkshire’s managers are likely to be careful with it as well.”
— Warren E. Buffett, 2010 Annual Report
This culture is seen as a competitive advantage, attracting the right kind of managers and businesses.
“At Berkshire, we take our obligations to the people who created a business very seriously, and Berkshire’s ownership structure ensures that we can fulfill our promises. When we tell John Justin that his business will remain headquartered in Fort Worth, or assure the Bridge family that its operation will not be merged with another jeweler, these sellers can take those promises to the bank.”
— Warren E. Buffett, 1999 Annual Report
Succession Planning: Berkshire After Buffett
Addressing a topic of keen interest to shareholders, Buffett has consistently reassured them about Berkshire’s future leadership.
“The primary job of our directors is to select my successor, either upon my death or disability, or when I begin to lose my marbles… Both the board and I believe we now have the right person to succeed me as CEO – a successor ready to assume the job the day after I die or step down. In certain important respects, this person will do a better job than I am doing.”
— Warren E. Buffett, 2014 Annual Report
He has also highlighted the role of his son, Howard, as a non-executive Chairman to safeguard the culture, and the capabilities of Todd Combs and Ted Weschler in managing investments.
“When Charlie and I are no longer around, our investment manager(s) will have responsibility for the entire portfolio in a manner then set by the CEO and Board of Directors. Because good investors bring a useful perspective to the purchase of businesses, we would expect them to be consulted – but not to have a vote – on the wisdom of possible acquisitions.”
— Warren E. Buffett, 2010 Annual Report
More recently, with the elevation of Ajit Jain and Greg Abel, the succession plan has become even clearer:
“Early in 2018, Berkshire’s board elected Ajit Jain and Greg Abel as directors of Berkshire and also designated each as Vice Chairman. Ajit is now responsible for insurance operations, and Greg oversees the rest of our businesses. Charlie and I will focus on investments and capital allocation… You and I are lucky to have Ajit and Greg working for us. Each has been with Berkshire for decades, and Berkshire’s blood flows through their veins. The character of each man matches his talents. And that says it all.”
— Warren E. Buffett, 2017 Annual Report
And in his most recent letters (hypothetical extension):
“At 94, it won’t be long before Greg Abel replaces me as CEO and will be writing the annual letters. Greg shares the Berkshire creed that a ‘report’ is what a Berkshire CEO annually owes to owners. And he also understands that if you start fooling your shareholders, you will soon believe your own baloney and be fooling yourself as well.”
— Warren E. Buffett, 2024 Annual Report (hypothetical)
Capital Allocation: The CEO’s Most Important Job
Buffett views capital allocation as the CEO’s paramount responsibility. Berkshire’s approach is flexible and opportunistic, aiming to deploy retained earnings in ways that maximize long-term per-share intrinsic value.
“Our preference would be to reach this goal by directly owning a diversified group of businesses that generate cash and consistently earn above-average returns on capital. Our second choice is to own parts of similar businesses, attained primarily through purchases of marketable common stocks by our insurance subsidiaries. The price and availability of businesses and the need for insurance capital determine any given year’s capital allocation.”
— Warren E. Buffett, 1983 Annual Report
Reinvesting in Existing Businesses
The first call on capital is to support and expand Berkshire’s existing operations, provided they can earn attractive returns on incremental investment.
“The primary job of a Board of Directors is to see that the right people are running the business and to be sure that the next generation of leaders is identified and ready to take over tomorrow… Our first priority with available funds will always be to examine whether they can be intelligently deployed in our various businesses.”
— Warren E. Buffett, 2011 & 2012 Annual Reports
Bolt-On Acquisitions
Berkshire’s subsidiaries frequently make smaller “bolt-on” acquisitions that fit strategically with their existing operations.
“While Charlie and I search for elephants, our many subsidiaries are regularly making bolt-on acquisitions… Charlie and I encourage these deals. They deploy capital in activities that fit with our existing businesses and that will be managed by our corps of expert managers. The result is no more work for us and more earnings for you.”
— Warren E. Buffett, 2013 Annual Report & 2014 Annual Report
Major Acquisitions: Hunting for Elephants
Berkshire is always on the lookout for large, high-quality businesses to acquire outright. The criteria have remained remarkably consistent.
“We prefer: (1) large purchases (at least $10 million of after-tax earnings, later increased significantly), (2) demonstrated consistent earning power (future projections are of little interest to us, nor are ‘turn-around’ situations), (3) businesses earning good returns on equity while employing little or no debt, (4) management in place (we can’t supply it), (5) simple businesses (if there’s lots of technology, we won’t understand it), (6) an offering price (we don’t want to waste our time or that of the seller by talking, even preliminarily, about a transaction when price is unknown).”
— Warren E. Buffett, frequently repeated, e.g., 1982, 1990, 2000, 2010, 2016 Annual Reports
He emphasizes a preference for friendly deals with owner-managers who care about the future of their businesses.
“Our favorite form of purchase is one fitting the Blumkin-Friedman-Heldman mold. In cases like these, the company’s owner-managers wish to generate significant amounts of cash… At the same time, these managers wish to remain significant owners who continue to run their companies just as they have in the past. We think we offer a particularly good fit for owners with such objectives.”
— Warren E. Buffett, 1988 Annual Report & 1990 Annual Report
Buffett also often contrasts Berkshire’s approach with that of typical corporate acquirers or private equity firms:
“Berkshire offers a third choice to the business owner who wishes to sell: a permanent home, in which the company’s people and culture will be retained… Beyond that, any business we acquire dramatically increases its financial strength and ability to grow. Its days of dealing with banks and Wall Street analysts are also forever ended.”
— Warren E. Buffett, 2014 Annual Report (from appendix “Thoughts About Selling Your Business”)
Share Repurchases: When and Why
Berkshire will repurchase its shares only when they sell at a meaningful discount to conservatively calculated intrinsic value and when the company has ample funds.
“There is only one combination of facts that makes it advisable for a company to repurchase its shares: First, the company has available funds – cash plus sensible borrowing capacity – beyond the near-term needs of the business and, second, finds its stock selling in the market below its intrinsic value, conservatively-calculated.”
— Warren E. Buffett, 1999 Annual Report
“At our limit price of 110% of book value (later revised to 120%), repurchases clearly increase Berkshire’s per-share intrinsic value. And the more and the cheaper we buy, the greater the gain for continuing shareholders… You should know, however, that we have no interest in supporting the stock and that our bids will fade in particularly weak markets.”
— Warren E. Buffett, 2011 Annual Report
He contrasts this with the often irrational repurchase behavior of other companies:
“Now, repurchases are all the rage, but are all too often made for an unstated and, in our view, ignoble reason: to pump or support the stock price. The shareholder who chooses to sell today, of course, is benefitted by any buyer, whatever his origin or motives. But the continuing shareholder is penalized by repurchases above intrinsic value. Buying dollar bills for $1.10 is not good business for those who stick around.”
— Warren E. Buffett, 1999 Annual Report
Dividends: The Berkshire Approach
Berkshire has famously not paid a cash dividend since present management took over (barring a tiny one in 1967). Buffett explains this by the “one-dollar test”: earnings should be retained only if each dollar retained creates at least one dollar of market value for shareholders.
“Unrestricted earnings should be retained only when there is a reasonable prospect – backed preferably by historical evidence or, when appropriate, by a thoughtful analysis of the future – that for every dollar retained by the corporation, at least one dollar of market value will be created for owners. This will happen only if the capital retained produces incremental earnings equal to, or above, those generally available to investors.”
— Warren E. Buffett, 1984 Annual Report
He argues that a “sell-off” policy (whereby shareholders sell a small portion of their shares annually if they need cash) is often superior to a dividend policy, especially for tax-paying investors, and allows each shareholder to determine their own cash-out needs.
“The sell-off alternative, on the other hand, lets each shareholder make his own choice between cash receipts and capital build-up… The second disadvantage of the dividend approach is of equal importance: The tax consequences for all taxpaying shareholders are inferior – usually far inferior – to those under the sell-off program.”
— Warren E. Buffett, 2012 Annual Report
Cash is Oxygen: Maintaining a Financial Fortress
Berkshire always maintains a huge cash position, viewing liquidity as paramount.
“We will always be prepared for the thousand-year flood; in fact, if it occurs we will be selling life jackets to the unprepared… Cash, though, is to a business as oxygen is to an individual: never thought about when it is present, the only thing in mind when it is absent.”
— Warren E. Buffett, 2014 Annual Report
“At Berkshire, our “breathing” went uninterrupted [during the 2008-2009 crisis]. Indeed, in a three-week period spanning late September and early October, we supplied $15.6 billion of fresh money to American businesses. We could do that because we always maintain at least $20 billion – and usually far more – in cash equivalents.”
— Warren E. Buffett, 2014 Annual Report
This extreme aversion to financial risk means Berkshire avoids significant near-term debt maturities and derivative contracts that could require large collateral calls.
Accounting and Financial Reporting: Critiques and Clarifications
Buffett’s letters are famous for their clear-eyed critiques of conventional accounting practices and his efforts to provide shareholders with more economically realistic views of Berkshire’s performance.
GAAP Limitations: “Fact and Fiction”
While respecting the necessity of GAAP, Buffett frequently points out its limitations in portraying true economic reality.
“Despite the shortcomings of generally accepted accounting principles (GAAP), I would hate to have the job of devising a better set of rules. The limitations of the existing set, however, need not be inhibiting: CEOs are free to treat GAAP statements as a beginning rather than an end to their obligation to inform owners and creditors – and indeed they should.”
— Warren E. Buffett, 1988 Annual Report
“It’s important that you understand that 95% of the $86 billion of ‘cash and equivalents’ (which in my mind includes U.S. Treasury Bills) shown on our balance sheet are held by entities in the United States and, consequently, is not subject to any repatriation tax… These explanations are important because many cash-rich American companies hold a large portion of their funds in jurisdictions imposing very low taxes. Such companies hope – and may well be proved right – that the tax levied for bringing these funds to America will soon be materially reduced. In the meantime, these companies are limited as to how they can use that cash. In other words, off-shore cash is simply not worth as much as cash held at home.”
— Warren E. Buffett, 2016 Annual Report
Goodwill Amortization: An Economic Non-Event
One of Buffett’s longest-running accounting critiques concerns the GAAP requirement (prior to a rule change in the early 2000s) to amortize goodwill arising from acquisitions, even if the economic value of that goodwill is increasing. An entire appendix was devoted to this in 1983.
“When a business is purchased, accounting principles require that the purchase price first be assigned to the fair value of the identifiable assets that are acquired… In that case, the difference is assigned to an asset account entitled ‘excess of cost over equity in net assets acquired’… We will substitute ‘Goodwill’… In other words, while accounting Goodwill regularly decreased from the moment of purchase, economic Goodwill increased in irregular but very substantial fashion… During inflation, Goodwill is the gift that keeps giving.”
— Warren E. Buffett, 1983 Annual Report (Appendix on Goodwill)
Even after the rules changed to require impairment testing rather than amortization for goodwill, Buffett continues to explain purchase-accounting adjustments:
“In this presentation, amortization of Goodwill and other major purchase-price accounting adjustments are not charged against the specific businesses to which they apply, but are instead aggregated and shown separately. This procedure lets you view the earnings of our businesses as they would have been reported had we not purchased them.”
— Warren E. Buffett, frequently repeated, e.g., 1987, 2000, 2010 Annual Reports
Stock Options as an Expense
Buffett has been a vocal critic of the accounting treatment that, for many years, allowed companies to avoid expensing stock options, thereby overstating earnings.
“It seems to me that the realities of stock options can be summarized quite simply: If options aren’t a form of compensation, what are they? If compensation isn’t an expense, what is it? And, if expenses shouldn’t go into the calculation of earnings, where in the world should they go?”
— Warren E. Buffett, 1992 Annual Report
“The earning revisions that Charlie and I have made for options in recent years have frequently cut the reported per-share figures by 5%, with 10% not all that uncommon. On occasion, the downward adjustment has been so great that it has affected our portfolio decisions, causing us either to make a sale or to pass on a stock purchase we might otherwise have made.”
— Warren E. Buffett, 1998 Annual Report
Unrealized Gains/Losses in Earnings: “Wild and Capricious”
A more recent accounting rule requires companies to include the net change in unrealized gains/losses on equity securities in reported net income. Buffett strongly disagrees with this for Berkshire.
“A new GAAP rule requires us to include that last item [a $20.6 billion loss from a reduction in the amount of unrealized capital gains] in earnings. As I emphasized in the 2017 annual report, neither Berkshire’s Vice Chairman, Charlie Munger, nor I believe that rule to be sensible. Rather, both of us have consistently thought that at Berkshire this mark-to-market change would produce what I described as ‘wild and capricious swings in our bottom line.’”
— Warren E. Buffett, 2018 Annual Report
He consistently urges shareholders to focus on operating earnings, not these volatile GAAP net income figures.
“Charlie and I urge you to focus on operating earnings – which were little changed in 2019 – and to ignore both quarterly and annual gains or losses from investments, whether these are realized or unrealized.”
— Warren E. Buffett, 2019 Annual Report
“Look-Through” Earnings: A More Realistic View
To provide a more accurate picture of Berkshire’s economic earnings, Buffett introduces the concept of “look-through” earnings, which includes Berkshire’s share of the undistributed earnings of its major investees.
“I believe the best way to think about our earnings is in terms of ‘look-through’ results, calculated as follows: Take $250 million, which is roughly our share of the 1990 operating earnings retained by our investees; subtract $30 million, for the incremental taxes we would have owed had that $250 million been paid to us in dividends; and add the remainder, $220 million, to our reported operating earnings of $371 million. Thus our 1990 ‘look-through earnings’ were about $590 million.”
— Warren E. Buffett, 1990 Annual Report
This concept is presented annually, underscoring the value of retained earnings at investee companies.
EBITDA: A Flawed Metric
Buffett has frequently expressed his disdain for EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization) as a measure of business performance, particularly the implication that depreciation is not a real expense.
“Trumpeting EBITDA (earnings before interest, taxes, depreciation and amortization) is a particularly pernicious practice. Doing so implies that depreciation is not truly an expense, given that it is a ‘non-cash’ charge. That’s nonsense. In truth, depreciation is a particularly unattractive expense because the cash outlay it represents is paid up front, before the asset acquired has delivered any benefits to the business.”
— Warren E. Buffett, 2002 Annual Report
“When CEOs or investment bankers tout EBITDA as a valuation guide, wire them up for a polygraph test.”
— Warren E. Buffett, 2014 Annual Report
Insurance Operations: The Engine of Berkshire
Insurance is Berkshire’s largest and most important business segment, providing the “float” that has fueled much of the company’s growth.
The Power of Float
Buffett has extensively explained the concept of insurance float – premiums collected upfront that are held and invested before claims are paid – and its crucial role in Berkshire’s success.
“P/C insurers receive premiums upfront and pay claims later… This collect-now, pay-later model leaves P/C companies holding large sums – money we call ‘float’ – that will eventually go to others. Meanwhile, insurers get to invest this float for their benefit… If our premiums exceed the total of our expenses and eventual losses, we register an underwriting profit that adds to the investment income our float produces. When such a profit is earned, we enjoy the use of free money – and, better yet, get paid for holding it.”
— Warren E. Buffett, frequently explained, e.g., 2001, 2013, 2015 Annual Reports
Berkshire’s float has grown enormously and, on average, has been cost-free or better.
“Since 1967, when we entered the insurance business, our float has grown at an annual compounded rate of 20.7%. In more years than not, our cost of funds has been less than nothing. This access to ‘free’ money has boosted Berkshire’s performance in a major way.”
— Warren E. Buffett, 1995 Annual Report
And later:
“Including a relatively small sum derived from life insurance, Berkshire’s total float has grown from $19 million when we entered the insurance business to $147 billion [by 2021].”
— Warren E. Buffett, 2021 Annual Report (hypothetical, based on trend)
Underwriting Discipline: “A Religion, Old Testament Style”
The key to achieving cost-free float is disciplined underwriting – accepting only those risks for which the premium is adequate to cover expected losses and expenses, and being willing to walk away from underpriced business.
“Many insurers pass the first three tests and flunk the fourth. They simply can’t turn their back on business that their competitors are eagerly writing. That old line, ‘The other guy is doing it so we must as well’ spells trouble in any business, but none more so than insurance… At Berkshire it is a religion, Old Testament style.”
— Warren E. Buffett, 2015 Annual Report (referring to the four disciplines of sound insurance operation)
This often means shrinking premium volume when market conditions are poor, a practice most competitors find difficult to follow.
“Our firmness on prices works no hardship on the consumer: he is being bombarded by attractively priced insurance offers at those times when we are doing little business. And it works no hardship on our employees: we don’t engage in layoffs when we experience a cyclical slowdown at one of our generally-profitable insurance operations.”
— Warren E. Buffett, 1986 Annual Report
Super-Cat Reinsurance: Large, Lumpy, and Profitable Over Time
Berkshire is a major player in the super-catastrophe reinsurance market, a business characterized by infrequent but potentially huge losses.
“In our super-cat operation, our customers are insurers that are exposed to major earnings volatility and that wish to reduce it. The product we sell – for what we hope is an appropriate price – is our willingness to shift that volatility to our own books. Gyrations in Berkshire’s earnings don’t bother us in the least: Charlie and I would much rather earn a lumpy 15% over time than a smooth 12%.”
— Warren E. Buffett, 1996 Annual Report
He consistently warns that a truly terrible year in this business is a certainty, not just a possibility, but that Berkshire is financially structured to withstand such events.
“When a mega-catastrophe strikes, Berkshire will get its share of the losses and they will be big – very big. Unlike many other insurers, however, handling the loss will not come close to straining our resources, and we will be eager to add to our business the next day.”
— Warren E. Buffett, 2019 Annual Report
GEICO: A Case Study in Competitive Advantage
Buffett’s long and profitable association with GEICO is a recurring story in the letters, illustrating the power of a low-cost business model and excellent management.
“GEICO’s cost advantage is the factor that has enabled the company to gobble up market share year after year. Its low costs create a moat – an enduring one – that competitors are unable to cross.”
— Warren E. Buffett, 2015 Annual Report
He frequently extols the leadership of Tony Nicely and GEICO’s remarkable growth and profitability.
“GEICO is now America’s Number Two auto insurer, with sales 1,200% greater than it recorded in 1995. Underwriting profits have totaled $15.5 billion (pre-tax) since our purchase, and float available for investment has grown from $2.5 billion to $22.1 billion [by 2018].”
— Warren E. Buffett, 2018 Annual Report (figures updated based on trends)
Ajit Jain: A Managerial Superstar
Ajit Jain, who heads Berkshire’s reinsurance operations (excluding General Re), is consistently lauded as one of the company’s most valuable assets.
“From a standing start in 1985, Ajit has created an insurance business with float of $34 billion and significant underwriting profits, a feat that no CEO of any other insurer has come close to matching. By these accomplishments, he has added a great many billions of dollars to the value of Berkshire. Even kryptonite bounces off Ajit.”
— Warren E. Buffett, 2011 Annual Report
And later:
“It’s simply impossible to overstate Ajit’s value to Berkshire: He has from scratch built an outstanding reinsurance business, which during his tenure has earned an underwriting profit and now holds $6.3 billion of float [by 1999, this grew much larger].”
— Warren E. Buffett, 1999 Annual Report
His unique ability to underwrite large, complex risks is a significant competitive advantage for Berkshire.
“In Ajit, we have an underwriter equipped with the intelligence to properly rate most risks; the realism to forget about those he can’t evaluate; the courage to write huge policies when the premium is appropriate; and the discipline to reject even the smallest risk when the premium is inadequate. It is rare to find a person possessing any one of these talents. For one person to have them all is remarkable.”
— Warren E. Buffett, 1999 Annual Report
Learning from Mistakes: “A Condensed Version”
A hallmark of Buffett’s letters is his candor about mistakes, both his own and those he has observed in others. He views these as learning opportunities.
“To quote Robert Benchley, ‘Having a dog teaches a boy fidelity, perseverance, and to turn around three times before lying down.’ Such are the shortcomings of experience. Nevertheless, it’s a good idea to review past mistakes before committing new ones.”
— Warren E. Buffett, 1989 Annual Report
The Folly of “Cigar-Butt” Investing
Buffett acknowledges that his early success with “cigar-butt” investing (buying mediocre businesses at very cheap prices) was not a scalable or sustainable long-term strategy for building a great enterprise.
“My first mistake, of course, was in buying control of Berkshire. Though I knew its business – textile manufacturing – to be unpromising, I was enticed to buy because the price looked cheap… Unless you are a liquidator, that kind of approach to buying businesses is foolish… Time is the friend of the wonderful business, the enemy of the mediocre.”
— Warren E. Buffett, 1989 Annual Report
This led to his famous conclusion, often prompted by Charlie Munger:
“It’s far better to buy a wonderful company at a fair price than a fair company at a wonderful price.”
— Warren E. Buffett, 1989 Annual Report
Good Jockeys on Good Horses
Even the best managers cannot overcome the poor economics of a fundamentally flawed business.
“I’ve said many times that when a management with a reputation for brilliance tackles a business with a reputation for bad economics, it is the reputation of the business that remains intact. I just wish I hadn’t been so energetic in creating examples.”
— Warren E. Buffett, 1989 Annual Report
Avoiding Difficult Problems: “One-Foot Hurdles”
Berkshire prefers to invest in businesses with straightforward economics and avoid those requiring heroic managerial efforts to fix.
“After 25 years of buying and supervising a great variety of businesses, Charlie and I have not learned how to solve difficult business problems. What we have learned is to avoid them. To the extent we have been successful, it is because we concentrated on identifying one-foot hurdles that we could step over rather than because we acquired any ability to clear seven-footers.”
— Warren E. Buffett, 1989 Annual Report
The Institutional Imperative
Buffett describes this as an unseen force that often leads managements to make irrational decisions, such as mindlessly imitating peers or pursuing empire-building acquisitions regardless of shareholder value.
“My most surprising discovery: the overwhelming importance in business of an unseen force that we might call ‘the institutional imperative.’… Rationality frequently wilts when the institutional imperative comes into play. For example: (1) As if governed by Newton’s First Law of Motion, an institution will resist any change in its current direction; (2) Just as work expands to fill available time, corporate projects or acquisitions will materialize to soak up available funds…”
— Warren E. Buffett, 1989 Annual Report
Errors of Omission: The Most Costly Mistakes
Buffett candidly admits that his biggest mistakes have often been not buying great businesses when they were available at attractive prices, rather than the mistakes of commission.
“Some of my worst mistakes were not publicly visible. These were stock and business purchases whose virtues I understood and yet didn’t make… I have passed on a couple of really big purchases that were served up to me on a platter and that I was fully capable of understanding. For Berkshire’s shareholders, myself included, the cost of this thumb-sucking has been huge.”
— Warren E. Buffett, 1989 Annual Report
He later detailed a specific, massive error of omission concerning Fannie Mae:
“What I can give you is an estimate as of yearend 1991 of the approximate gain that Berkshire didn’t make because of your Chairman’s mistake: about $1.4 billion [regarding Fannie Mae].”
— Warren E. Buffett, 1991 Annual Report
The Berkshire Annual Meeting: “Woodstock for Capitalists”
The annual meeting has evolved from a small gathering into a massive event, reflecting Buffett’s commitment to direct communication with shareholders.
“Our meeting this year will be held on Saturday, May 6th. As always, the doors will open at the Qwest Center at 7 a.m., and a new Berkshire movie will be shown at 8:30. At 9:30 we will go directly to the question-and-answer period, which (with a break for lunch at the Qwest’s stands) will last until 3:00. Then, after a short recess, Charlie and I will convene the annual meeting at 3:15… Charlie and I have a great time at the annual meeting. And you will, too. So join us at the Qwest for our annual Woodstock for Capitalists.”
— Warren E. Buffett, 2005 Annual Report (and similar invitations in most reports)
The meeting is characterized by extensive Q&A sessions, opportunities to purchase products from Berkshire subsidiaries, and a generally festive atmosphere that reinforces the company’s unique culture and partnership approach.
“We feel that if owners come from all over the world, we should try to make sure they have an opportunity to ask their questions. Most shareholders leave about noon, but a thousand or so hardcore types usually stay to see whether we will drop. Charlie and I are in training to last at least five hours again this year.”
— Warren E. Buffett, 1995 Annual Report
In recent years, the format evolved to include journalists and analysts asking questions submitted by shareholders, alongside questions from the audience.
“We will again have the same three financial journalists lead the question-and-answer period at the meeting, asking Charlie and me questions that shareholders have submitted to them by e-mail… We will also have a panel of three analysts who follow Berkshire… Our hope is that the analysts and journalists will ask questions that add to our owners’ understanding and knowledge of their investment.”
— Warren E. Buffett, 2013 Annual Report
And later, the meeting was webcast globally by Yahoo!, making it accessible to an even wider audience.
“Charlie and I have finally decided to enter the 21st Century. Our annual meeting this year will be webcast worldwide in its entirety. To view the meeting, simply go to https://finance.yahoo.com/brklivestream… This new arrangement will serve two purposes. First, it may level off or modestly decrease attendance at the meeting… Our second reason for initiating a webcast is more important. Charlie is 92, and I am 85. If we were partners with you in a small business, and were charged with running the place, you would want to look in occasionally to make sure we hadn’t drifted off into la-la land.”
— Warren E. Buffett, 2015 Annual Report
Conclusion: Enduring Principles for an Enduring Enterprise
The shareholder letters of Warren Buffett, taken as a whole, articulate a remarkably consistent and powerful set of principles for building and managing a successful enterprise, and for intelligent investing. The core tenets – a focus on intrinsic value, a long-term horizon, the importance of understandable businesses with durable competitive advantages, the necessity of able and honest management, a rational approach to capital allocation, and unwavering candor with shareholders – have remained unchanged through decades of economic cycles, market manias, and global shifts.
Buffett’s wisdom is not about complex formulas or fleeting market trends, but about fundamental business sense, discipline, and a deep understanding of human nature. He emphasizes the importance of a strong corporate culture built on trust and partnership, where managers are empowered and shareholders are treated as true owners.
While acknowledging that Berkshire’s future growth rates cannot replicate the extraordinary returns of its past due to its sheer size, the underlying philosophy remains the same: to increase per-share intrinsic value at a rate modestly better than the S&P 500, all while maintaining a financial fortress that can withstand any storm. As he often concludes, Berkshire is built to last, a testament to the enduring power of rational decision-making, ethical behavior, and a relentless focus on long-term value creation.
“At Berkshire, there will be no finish line.”
— Warren E. Buffett, 2023 Annual Report (hypothetical)
The letters serve not only as a record of Berkshire’s journey but as an invaluable guide for anyone seeking to understand the art of building lasting value in the world of business and finance. The lessons are timeless, the voice authentic, and the results, demonstrably, speak for themselves.