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X’s $2M+ Bet on Long-Form Writing Just Paid Off — The Internet Will Never Be the Same

On February 3, 2026, X (@XCreators) announced the winners of its first-ever $1 Million Article Contest. The total prize pool across all winners exceeded $2.15 million.

This special contest was a major test to see how much high-quality long-form writing could perform on the platform.

The $1 Million Grand Prize Winner

@beaverd – “Deloitte: A $74-Billion Cancer Metastasized Across America”
Read the full article here (44.7 million views)

This deeply researched piece took over 50 hours to produce. @beaverd analyzed millions of government contracts, audits, and system failures to expose how Deloitte secured $74 billion in public contracts while being linked to multiple major project failures across several states.

  • California unemployment system failures – tens of billions wasted
  • Tennessee Medicaid collapse – 250,000+ kids lost coverage
  • $1.9 billion court digitization project abandoned
  • Revolving door between Deloitte and government agencies

Runner-Up – $500,000

@KobeissiLetter – “President Trump’s EXACT Tariff Playbook”
Read it here (19M+ views)

Creator’s Choice Award – $250,000

@thedankoe – “Full guide: how to unlock extreme focus on command”
Read the article

Honorable Mentions – $100,000 each

@nickshirleyy • @wolfejosh (donating full amount to charity) • @thatsKAIZEN • @ryanhallyall

Why This Contest Matters

X wanted to reward serious, original long-form content. The results showed that well-researched Articles can still generate massive reach and engagement on the platform.

What Happens Next?

The $1 Million prize was a special one-time contest for January. However, X has stated this is “only the beginning” of their push to support high-quality long-form writing.

With increased revenue sharing and more focus on Articles, X is clearly encouraging creators to invest in deeper, more substantial content.

The first million-dollar Article is already live:

https://x.com/beaverd/status/2013366996180574446

The bar for long-form writing on X has been raised significantly.