$2.2 Million is the New Benchmark for Wealth in 2023 – Modern Wealth Survey Insights

In the complex and ever-changing financial landscape of America, understanding the intricate web of demographic and social dynamics is more than just a necessity—it’s an imperative. A recent report from Charles Schwab & Co., Inc. and Logica Research, aptly titled “The Modern Wealth Survey,” provides a comprehensive and insightful snapshot of these dynamics. It unveils the financial habits, planning strategies, and social influences that shape the financial behavior of Americans across different age groups and social strata.

The survey, conducted online from March 1st to March 13th, 2023, included a national sample of Americans aged 21 to 75. A total of 1,000 adults participated, supplemented by an additional 200 participants from Generation Z. The survey was meticulously designed to be nationally representative, ensuring a balanced and comprehensive view of the American financial landscape. This approach provides a robust foundation for the survey’s findings, making it a valuable resource for anyone interested in understanding the financial behaviors and attitudes prevalent in America today.

One of the key findings of the survey was the demographic snapshot it provided. The gender distribution was almost even, with males making up 46% and females 53% of the respondents. This near parity in gender distribution is reflective of the broader societal trend towards gender equality, and it provides a balanced perspective on the financial behaviors and attitudes of both genders.

In terms of employment status, the majority (53%) were working full-time, while 12% were working part-time, 18% were retired, and 17% fell into the ‘other’ category. This snapshot provides a broad view of the American workforce and its financial capabilities. It underscores the diversity of the American workforce and the various financial challenges and opportunities that different employment statuses present.

The survey also delved into the financial specifics, revealing the mean household income to be $68K, with a median of $93K. The investable assets showed a mean of $361K and a median of $75K. These figures provide a glimpse into the financial health of the average American household. They highlight the potential for investment and wealth growth, while also pointing to the income and wealth disparities that exist within the population.

Generational distribution was another interesting aspect of the survey. Millennials made up the largest group at 34%, followed by Gen X at 28%, Boomers at 25%, and Gen Z at 13%. This distribution underscores the generational shift in financial behavior and the increasing influence of younger generations in the financial landscape. It also points to the different financial challenges and priorities that each generation faces, from the retirement planning concerns of the Boomers to the wealth accumulation goals of the Millennials and Gen X, and the financial initiation of Gen Z.

1. Demographic Snapshot (Page 11): The document provides a demographic snapshot of the survey participants. It includes gender distribution (46% male, 53% female), employment status (53% working full-time, 12% part-time, 18% retired, 17% other), household income (mean $68K, median $93K), investable assets (mean $361K, median $75K), and generational distribution (34% millennials, 28% Gen X, 25% Boomers, 13% Gen Z).
2. Methodology (Page 1): The Modern Wealth Survey was an online study conducted by Logica Research for Charles Schwab. The study was conducted from March 1st to March 13th, 2023, among a national sample of Americans aged 21 to 75. A total of 1,000 adults completed the study, with an additional 200 Gen Z participants.
3. Financial Planning (Page 7): About a third of Americans have a documented financial plan. Those who have one feel more in control of their finances. Specifically, 35% have determined financial goals and have documented them in a formal plan, while 65% have no formal financial plan. Among those with a financial plan, 70% feel more in control of their finances, and 92% feel confident they’ll reach their financial goals.
4. Social Comparison (Page 9): The document reports that Americans value their relationships with family and friends, but how they compare to family and friends impacts how wealthy they feel. Specifically, 47% agree that being able to afford a similar lifestyle as their friends makes them feel wealthy. Among those on social media, 54% compare their lifestyle to their family’s and friends’ lifestyle they share on social media.
5. About Charles Schwab & Co., Inc. (Page 12): The Charles Schwab Corporation provides a full range of brokerage, banking, and financial advisory services through its operating subsidiaries. Its broker-dealer subsidiary, Charles Schwab & Co., Inc., offers investment services and products, including Schwab brokerage accounts. Its banking subsidiary, Charles Schwab Bank, SSB, provides deposit and lending services and products.

The survey also explored the realm of financial planning. It found that about a third of Americans have a documented financial plan. Those who have one feel more in control of their finances. Specifically, 35% have determined financial goals and have documented them in a formal plan, while 65% have no formal financial plan. Among those with a financial plan, 70% feel more in control of their finances, and 92% feel confident they’ll reach their financial goals. This highlights the importance of financial planning in achieving financial confidence and control. It underscores the need for more financial education and planning resources to help the majority who do not have a formal financial plan.

The role of social comparison in financial perception was another key finding. The survey found that 47% of respondents agreed that being able to afford a similar lifestyle as their friends made them feel wealthy. Among those on social media, 54% compared their lifestyle to their family’s and friends’ lifestyle they share on social media. This underscores the influence of social media and peer comparison in shaping perceptions of wealth. It points to the psychological aspects of financial behavior, where perceptions of wealth and success are often relative rather than absolute.

The Modern Wealth Survey provides a comprehensive view of the American financial landscape, highlighting the importance of financial planning, the influence of social comparison, and the demographic dynamics shaping financial behavior. As we navigate the evolving financial landscape, such insights can guide our financial strategies and decisions. They can help us understand the financial behaviors and attitudes of different demographic groups, the role of social influences in shaping financial perceptions, and the importance of financial planning in achieving financial goals.

The Modern Wealth Survey is a treasure trove of insights into the financial landscape of America. It provides a detailed snapshot of the financial behaviors, attitudes, and influences of Americans across different demographic groups. It underscores the importance of financial planning, the influence of social comparison, and the role of demographic factors in shaping financial behavior. As we continue to navigate the complex and ever-changing financial landscape, the insights from this survey can serve as a valuable guide, helping us make informed financial decisions and strategies.

Here are the 10 key takeaways from the Modern Wealth Survey:

1. Gender Distribution: The survey participants were almost evenly distributed by gender, with 46% male and 53% female.
2. Employment Status: The majority of the participants were working full-time (53%), with others working part-time (12%), retired (18%), or falling into the ‘other’ category (17%).
3. Household Income: The mean household income among the participants was $68K, with a median of $93K.
4. Investable Assets: The mean investable assets were $361K, with a median of $75K.
5. Generational Distribution: Millennials made up the largest group at 34%, followed by Gen X at 28%, Boomers at 25%, and Gen Z at 13%.
6. Financial Planning: About a third of Americans have a documented financial plan. Among those with a plan, 70% feel more in control of their finances, and 92% feel confident they’ll reach their financial goals.
7. Lack of Financial Planning: Conversely, 65% of the participants do not have a formal financial plan.
8. Social Comparison: 47% of respondents agreed that being able to afford a similar lifestyle as their friends made them feel wealthy.
9. Influence of Social Media: Among those on social media, 54% compared their lifestyle to their family’s and friends’ lifestyle they share on social media.
10. Perception of Wealth: The survey highlights the influence of social comparison and social media on the perception of wealth, pointing to the psychological aspects of financial behavior.