Mastodon was originally created as an open-source alternative to popular social media platforms like Twitter.
The platform is made up of a network of largely independently hosted servers, and it gained a significant number of active users in November of last year when it saw over 130,000 new users joining each day.
This surge in popularity was largely driven by controversies surrounding Twitter, including the firing of thousands of staff, changes to verification policies, the reinstatement of Donald Trump’s Twitter account, and the suspension of journalists who had reported on Elon Musk.
Despite this initial surge in users, Mastodon has struggled to retain its active user base, with data showing a drop of over 30% from its peak in early December. As of the first week of January, the platform had around 1.8 million active users.
One reason for Mastodon’s decline in popularity may be its complexity compared to other social media platforms. Twitter, for example, is known for its simplicity and ease of use, with users able to quickly and easily post updates or engage with others through the platform. Mastodon, on the other hand, has a more complicated interface and may require more time and effort to fully understand and utilize all of its features. This complexity may have deterred some users from fully embracing the platform and contributed to its decline in active users.
Leave a Reply